Seven v Nine News Ratings Comparisons

That lead must be slowly frittering away. 7 has been winning consistently lately.

Week 46 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 46 2022

In a poor week for 6pm news viewing, Seven won all markets across the hour for the second consecutive week. However, Seven’s five-city number was 38,000 lower than the previous week as Nine dropped an average of 51,000.

Sydney, bucked the downward trend where Seven secured its 11th win of the survey an 15th win of the calendar year with an 8,000 victory over Nine. Seven edged up by 3,000 against Nine’s bulletin that was 1,000 higher.

Big drops in Melbourne, 30,000 for Seven and 35,000 for Nine. For Nine, it was the bulletin’s lowest result of the year and included three days below the 200k mark.

Another win for Seven in Brisbane brought its tally for the year to 20, with a chance of equalling Nine’s 26-week tally. Seven was down 1,000 as Nine slipped 6,000 with neither impressing viewers. With each week, Seven’s average viewer number is edging closer to Nine’s.

Adelaide saw Seven down 5,000 and Nine down 9,000 to be 29% down on the same week last year while Seven was up 22%.

While Seven continued to dominate in Perth, the bulletin was down 11% on 2022 while Nine was up 26% with though both were down week-on-week.

And this week Nine revived a “We’re With You” campaign showing Nine reporters and bush fires (the last one was floods). Stay tuned for next week :wink:

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It’s awful.
Starts with Melissa Downes saying, “Tonight Queensland is burning.” Well actually, no it wasn’t. There were terrible, extensive, damaging blazes in several areas but by no means was it statewide.
Hyper-sensationalism.

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Just what someone impacted by a bushfire needs, a reporter sticking a microphone in their face and recording their troubles.

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Week 47 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 47 2022

Nine news was up in all markets in the penultimate week of the survey period for a total 5-city improvement of 13,000 while Seven was up in two markets but lost ground in three for a total loss of 9,000 viewers.

Nine secured its only market win in Sydney with a good result that was 9% better than week 47 of 2022 while Seven lost viewers and was down 4%. Nine’s bulletin at 6pm was notable for reaching the 27 weeks won mark for the year while the full hour is now at 28 weeks won. So Nine is clearly Sydney’s numb er one news again.

Nine also did well in Melbourne in a week when the bulletin was under scrutiny showing it can still perform with a win in the 6pm segment of the bulletin. However, Seven had enough viewers at 6.30pm to win across the hour by less than 2,000 viewers. Nine was up 13k from the previous week and Seven 2k.

Seven lost 7k in Brisbane but still won at 6pm and across the hour to continue closing the gap on Nine. Nine is now only 300 ahead of Seven in the average for Mon-Fri across the calendar year.

Nine improved by 7,000 in Adelaide but was down 23% year-on-year as Seven slipped by 3,000 but was up 7% from 2022.

Seven Perth was up 6,000 against a static Nine though Nine continues to do better than 2022.

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Despite a week to go, Nine claiming a win for the year in Brisbane - even has the fine print.

Promo

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I mean Nine can make a claim, because they have enough numbers across the hour; though, Seven News still wins the 6pm half-hour, and has the chance to make its own promo about it.

Bottomline: Brisbane, with whatever sensationalism and ACA/Today Tonight-esque reporting it had for both newsrooms, once again becomes a toss-up for this ratings year.

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This is only one theory that I have but I reckon Nine’s win at 6:30pm could also be attributed to more superior league coverage (Nine of course having been the league rights holder since 1992). This would be despite Jonathan Uptin replacing Wally Lewis (who stepped down for health reasons) at the start of the year.

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I mean that is also a factor to Nine staying No. 1 in Brisbane most times of the year.

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As long as Nine holds the free-to-air rugby league broadcasting rights in the two major league markets (Sydney and Brisbane), they’ll remain hard to catch especially during winter.

That being said, though, I also wonder how the Lions have fared when their games have been shown on the main Seven channel, and not 7mate, in Brisbane when their games don’t clash with the news.

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I think it is more that Nine has better hooks for segments later in the news than Seven. Their segments that are run towards the end of the bulletin are promoted starting the night before and across the day. While they might not live up to what is promised in the promo they seem to work. Even during the Rugby League off season Nine rates better than Seven.

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Brisbane also loves the ACA trash so they switch on early ready for 7pm.

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Week 48 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 48 2022

Congratulations to Seven, as the survey year draws to a close, for winning all 40 weeks of the 5-city metro news ratings.

Week 48 produced generally good results for news viewing with Seven improving its average audience by 28,000 while Nine was up by 17,000.

Seven secured another win in Sydney with a 15,000 margin to bring its total for the survey to 12 wins. That is up from 2022 when the bulletin won 7 weeks.

For Peter Hitchener’s final weekday result, Nine Melbourne was up 17,000 for Nine’s only market win. It was only the third weekly win of the year for the bulletin. That compares to 2022 when the bulletin won 7 weeks in survey.

Seven had another win in Brisbane to edge closer to Nine in average audience and weeks won across the calendar year. Seven’s bulletin from its new set was up 11,000 while Nine improved 9,000. Nine finished the survey with a higher average audience than Seven across the hour with the 23 to 17 winning margin equal
to the 2022 result.

Not much change in Adelaide with Seven up 3,000 and Nine down 3,000 with Seven more than double Nine’s audience.

Perth was similar where Seven was down less than 1,000 and Nine unchanged.

I will do the calculations and repair a report based on average audiences with comparisons to 2022.

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Hasn’t seen Seven News dominating the Melbourne market like that for a few years.

Nine has a lot of work to do to win more weeks in Melbourne in 2024. Tipping Point needs to fire so that viewers stay around for the new presenting team of Alicia Loxley and Tom Steinfort.

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2023 Survey - average audience

Comparison to 2022.

The average audience numbers matched the weeks won with Seven dominating in the markets it won while there were close results in Nine’s two victories. The numbers represent the average of the overnights only with consolidated and streaming adding to the totals. The 2022 numbers were adjusted for the OzTAM errors.

Compared to 2022 all but two bulletins had lower numbers than last year with Seven down an average of 4% and Nine down 8%. Seven Adelaide and Nine Perth did well to buck the trend.

The biggest fall was 21% for Nine and Adelaide while Seven Perth also suffered a bug fall of 15%. Nine Sydney dropped by double figures. Nine Melbourne that will see a new anchor team next year while down 6% was again Seven that also dropped 4%.

When Saturday numbers come in tomorrow we can look at weekend results.

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Honestly not sure what happened in Adelaide this year, were ratings falling for Seven last year due to Jane Doyle presenting solo? Kudos to Rosanna and Will though on a tremendous year for Seven.

But now I’m questioning whether or not Nine are going to persist with Brenton and Kate for 2024, which will officially mark 10 years of the duo. But if it was to change, there aren’t many options to replace them.

Since Seven has redeployed local resources back into Adelaide it’s improved.

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A week ago it was quoted that 9 was only an average of 300 ahead of 7 across the hour in Brisbane.
7 won this week, and now for the survey year, 9 is 2000 ahead? Not sure of that Maths?!

That number was for the calendar year.

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Ok.
Thought it was for the survey year.