# Seven (Southern Cross)

**URL:** <https://forums.mediaspy.org/t/seven-southern-cross/360>\
**Category:** Regional and Community Television\
**Tags:** sca, seven\
**Created:** [December 28, 2015, 9:59am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360 "2015-12-28T09:59:37Z")\
**Posts on this page:** 20\
**Page:** 83

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**Author:** ![Si-Co](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/si-co/32/498846_2.png) [@Si-Co](https://forums.mediaspy.org/u/Si-Co)\
**Post date:** [November 8, 2023, 11:06am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1684 "2023-11-08T11:06:24Z")

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> [@BJT2](#):
>
> I have no doubt Seven want SCA7 Tasmania. That seems to be the jewel in the SCA television crown.
> 
> The other SCA 7 aligned station will just be thrown into the deal. As others have said, they’re not worth much. Í doubt they even bring in a profit.

If Seven acquired GTS/BKN, I assume they would also get the licences to retransmit the Nine and Ten stations in that area. I know they partly own some supplementary/JV channels affiliated to competitors, but would they want to carry the channels of both commercial competitors in that market? Legally, would they be obliged to?

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**Author:** ![rock12](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/e274bd/32.png) [@rock12](https://forums.mediaspy.org/u/rock12)\
**Post date:** [November 8, 2023, 12:00pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1685 "2023-11-08T12:00:49Z")

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> [@Si-Co](#):
>
> but would they want to carry the channels of both commercial competitors in that market? Legally, would they be obliged to?

They could onsell them but who would buy them?

They’d actually cost money through affiliation and transmitter fees to a small audience so they’d be broadcasting at a loss so I’d say the amount of possible buyers would be close to zero.

Seven might as well hang onto them. Nine and Seven have joint ownership in some 10 affiliated stations in WA, Darwin and Mildura etc. I’m sure it doesn’t really bother them.

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**Author:** ![TonyCTC](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonyctc/32/109652_2.png) [@TonyCTC](https://forums.mediaspy.org/u/TonyCTC)\
**Post date:** [November 9, 2023, 6:07am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1686 "2023-11-09T06:07:22Z")

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> [@rock12](#):
>
> Seven might as well hang onto them. Nine and Seven have joint ownership in some 10 affiliated stations in WA, Darwin and Mildura etc. I’m sure it doesn’t really bother them.

Exactly right, in such a small market I don’t see why it would bother Seven at all to be putting out Nine and Ten signals in addition to Seven, and splitting them up in any way for such a small market would probably be unsustainable anyhow.

As you say, Nine jointly owns Ten Darwin for example, surely it’s not much different to that.

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**Author:** ![TonyCTC](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonyctc/32/109652_2.png) [@TonyCTC](https://forums.mediaspy.org/u/TonyCTC)\
**Post date:** [November 9, 2023, 6:15am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1687 "2023-11-09T06:15:43Z")

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My understanding from working at SCA previously was that sales for Spencer Gulf works a bit differently because of its unique position/circumstances

As in, ad clients/customers can easily pay to have their ad to air at a certain time across all of Seven/Nine/Ten at the same time (as far as that’s practicable, etc.), seems like changing this would cause disruption and would probably hurt everyone more than just keeping the whole thing glued together as it is.

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**Author:** ![TC25](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/71e660/32.png) [@TC25](https://forums.mediaspy.org/u/TC25)\
**Post date:** [November 12, 2023, 4:46am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1688 "2023-11-12T04:46:19Z")

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If Seven were to acquire GTS/BKN (7) from SCA, what is to stop Seven selling GDS/BDN (9) and possibly also SGS/SCN (10) to WIN? And in a swap deal, acquire SES/RTS (7) from WIN? Messy being WIN may have to change SES/RTS back to a Nine station as SES is the main ACMA licence with SDS/RDS (9) and MGS/LRS (10) being the supplementary licence stations?  
However, I assume, like Tasmania for SCA, the Seven affiliation for SES/RTS (7) is the only WIN station that makes money in that market being it screens AFL with WIN unlikely to come to a sell/swap agreement. And WIN would end up with the remaining 9 & 10 stations that make little or no money if they let go of Seven programming?

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**Author:** ![2265MHZ](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/2265mhz/32/252709_2.png) [@2265MHZ](https://forums.mediaspy.org/u/2265MHZ)\
**Post date:** [November 12, 2023, 5:03am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1689 "2023-11-12T05:03:17Z")

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Because everyone agrees that these markets are not commercially viable with multiple operators. This type of agreement would just result in two companies making a loss, instead of one making a small (if any) profit

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**Author:** ![Moe](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/moe/32/398912_2.png) [@Moe](https://forums.mediaspy.org/u/Moe)\
**Post date:** [November 12, 2023, 8:22am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1690 "2023-11-12T08:22:41Z")

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The issue with the GTS/BKN market is more the other direction - structuring a sale in a way that ensures they don’t have to split it up.

The supplemental licenses allow an exemption to the 1 station rule just for the owner that was granted the license, I think carving off part of SCA’s TV operation to be sold on its own would be I hope straight forwardly a change of control, but I think given how unimportant this market is I think the ACMA would be willing to be flexible.

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**Author:** ![tx42](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/8c91f0/32.png) [@tx42](https://forums.mediaspy.org/u/tx42)\
**Post date:** [November 12, 2023, 10:33am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1691 "2023-11-12T10:33:24Z")

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An emergency bushfire warning has been in place for over an hour for a residential area on Tasmania’s East Coast tonight. Not a single ticker warning on any of the 3x TV commercial networks (like they usually would do).

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**Author:** ![ando9185](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/b9bd4f/32.png) [@ando9185](https://forums.mediaspy.org/u/ando9185)\
**Post date:** [November 12, 2023, 11:10am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1692 "2023-11-12T11:10:21Z")

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Particularly interesting since the news the other night ran a story from the TFS and other agencies about not relying on the internet as your source for information in an event like a bushfire in the wake of the Optus outage and if communications networks are down. TV and radio were mentioned as alternative sources.

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**Author:** ![tx42](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/8c91f0/32.png) [@tx42](https://forums.mediaspy.org/u/tx42)\
**Post date:** [November 12, 2023, 11:18am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1693 "2023-11-12T11:18:25Z")

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> [@ando9185](#):
>
> TV and radio were mentioned as alternative sources.

SCA putting in the hard yards on radio luckily. PD on the air with a message in the ad breaks on HIT & MMM HBA.

TV playout clearly just asleep at the wheel…

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**Author:** ![TonyCTC](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonyctc/32/109652_2.png) [@TonyCTC](https://forums.mediaspy.org/u/TonyCTC)\
**Post date:** [November 12, 2023, 12:21pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1694 "2023-11-12T12:21:56Z")

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> [@TC25](#):
>
> what is to stop Seven selling GDS/BDN (9) and possibly also SGS/SCN (10) to WIN

You can’t sell something if there’s no buyer. You’re assuming that both Seven and WIN would be interested in doing such a thing, which, for the reasons outlined several times on this thread, they wouldn’t.

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**Author:** ![southeastsa](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/f6c823/32.png) [@southeastsa](https://forums.mediaspy.org/u/southeastsa)\
**Post date:** [November 12, 2023, 1:06pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1695 "2023-11-12T13:06:38Z")

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SES and RTS are the licenses for the Nine service. It reverted back from Seven to Nine at the time of analogue switch off.

Although this doesn’t change the points others have made about the viability of selling or swapping licenses.

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<div class="post-metadata">

**Author:** ![tx42](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/8c91f0/32.png) [@tx42](https://forums.mediaspy.org/u/tx42)\
**Post date:** [March 7, 2024, 7:44am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1696 "2024-03-07T07:44:24Z")

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I wonder if this was intentional?

Great work from the 7 Tas traffic dept tonight…

Sound on.

[![](https://img.youtube.com/vi/kyZ35ujOu08/maxresdefault.jpg "The best TV ad transition ever? Trumpet into a trumpet") ](https://www.youtube.com/watch?v=kyZ35ujOu08)

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**Author:** ![Expensive\_Horse5538](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/expensive_horse5538/32/434563_2.png) [@Expensive\_Horse5538](https://forums.mediaspy.org/u/Expensive_Horse5538)\
**Post date:** [March 13, 2024, 12:21pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1697 "2024-03-13T12:21:12Z")

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Noticed that SCA has changed how it handles live AFL on Thursday and Friday nights in Darwin and Regional NT during daylight savings.

In the past when there is AFL, they would go from the delayed feed to the live feed, skipping news.

Now, in Darwin, at 3pm, they instert a repeat of The Zoo, before crossing to the live Melbourne feed for The Chase Australia, Seven News and AFL

On Central North, at 4pm, they go to the live Melbourne feed for The Chase Australia, Seven News (Melbourne instead of QLD), and AFL.

Thought it would be worth noting.

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [March 22, 2024, 11:21pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1698 "2024-03-22T23:21:18Z")

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Next Friday, SCA in NT and Tasmania will show the Royal Children’s Hospital Good Friday Appeal from 12pm AEDT and also the AFL match between North Melbourne and Carlton. Tasmania will still get its Nightly News at 7pm.

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<div class="post-metadata">

**Author:** ![Expensive\_Horse5538](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/expensive_horse5538/32/434563_2.png) [@Expensive\_Horse5538](https://forums.mediaspy.org/u/Expensive_Horse5538)\
**Post date:** [March 23, 2024, 12:38am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1699 "2024-03-23T00:38:45Z")

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Do they usually show it, or did they previously switched to the Sydney feed for the day (except for AFL of course)?

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<div class="post-metadata">

**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [March 23, 2024, 1:04am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1700 "2024-03-23T01:04:19Z")

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It happened last year as well.

As another member explained at the time:

> [@Seven (Southern Cross)](https://forums.mediaspy.org/t/seven-southern-cross/360/1676):
>
> Complication was the Good Friday AFL match and the non-standard time for the screening of 7 News afterwards. Seven Sydney would not have provided a clean breakaway point for TAS and NT to join after 7News in both markets. And to program and insert a full standalone breakaway schedule post 7 News costs money that SCA does not want to pay for anymore it seems.

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<div class="post-metadata">

**Author:** ![Expensive\_Horse5538](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/expensive_horse5538/32/434563_2.png) [@Expensive\_Horse5538](https://forums.mediaspy.org/u/Expensive_Horse5538)\
**Post date:** [March 23, 2024, 1:18am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1701 "2024-03-23T01:18:06Z")

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Could of just delayed the full Seven Sydney schedule by half an hour, then add some extra home shopping overnight to make up the money.

Or alternatively, show the news at half-time. It’s Good Friday, so I assume not much is happening.

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<div class="post-metadata">

**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [April 12, 2024, 3:33am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1702 "2024-04-12T03:33:34Z")

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> [@Seven Network - Programs and Schedules](https://forums.mediaspy.org/t/seven-network-programs-and-schedules/41/9469):
>
> Explore the best Melbourne has to offer. Melbourne Weekender starts this Sunday on Seven and 7plus

Melbourne Weekender will also be shown on Southern Cross in NT and Tasmania at 5.30pm Sundays from April 14.

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<div class="post-metadata">

**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\
**Post date:** [April 21, 2024, 11:14am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/1703 "2024-04-21T11:14:51Z")

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Can’t see that it’s been mentioned above, but have noted here in Tasmania where I am at the moment, 7mate is still SD, when it’s now HD in the eastern mainland states.

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