# Seven (Southern Cross) **URL:** \ **Category:** Regional and Community Television\ **Tags:** sca, seven\ **Created:** [December 28, 2015, 9:59am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360 "2015-12-28T09:59:37Z")\ **Posts on this page:** 20\ **Page:** 26
**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\ **Post date:** [January 17, 2018, 12:25am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/516 "2018-01-17T00:25:45Z")
The IOC are very tightarse aren’t they, when it comes to broadcaster policy, etc. So as “associates”, the regional affiliates are literally under Seven’s official direction? ---
**Author:** ![melbournefan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/bcef8e/32.png) [@melbournefan](https://forums.mediaspy.org/u/melbournefan)\ **Post date:** [January 17, 2018, 2:58am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/517 "2018-01-17T02:58:36Z")
> [@LukeMovieMan](#): > > The IOC are very tightarse aren’t they, when it comes to broadcaster policy, etc. The IOC want the Olympics to be a professional polished off event. Not a messy circus that allows broadcasters to place the rings on anything. ---
**Author:** ![ando9185](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/b9bd4f/32.png) [@ando9185](https://forums.mediaspy.org/u/ando9185)\ **Post date:** [February 3, 2018, 10:42am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/518 "2018-02-03T10:42:25Z")
RELAUNCH!!! Well maybe, a weird promo of some of the Southern Cross programs just came on. Same music as all the others but looked different. Will try and get some caps when Cool Runnings has finished recording unless someone else manages to get some. ---
**Author:** ![ando9185](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/b9bd4f/32.png) [@ando9185](https://forums.mediaspy.org/u/ando9185)\ **Post date:** [February 3, 2018, 10:59am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/519 "2018-02-03T10:59:01Z")
Excuse the quality, it was from my phone but I got some caps. The first one is the current style they’ve had with the Superbowl promo for Monday. ![IMG20180203215147](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/c/b/cb4bed396666a068fa9035aecf3f2b8b82fb1e75.jpg) ![IMG20180203215158](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/2/5/257bc82ae181b007cd0f9bcccc61631d16c195d5.jpg) ![IMG20180203215200](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/b/a/bae72b5da359ab9fe4ca756449df5bd311a82162.jpg) ![IMG20180203215153](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/1/0/1007bdc6a0c20154e5daa4d2de15b1250ce24a81.jpg) ![IMG20180203215205](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/f/a/fad379d2225dd9657acc0ee2617ba9101bfbe10b.jpg) ![IMG20180203215202](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/7/c/7c0bb395761925abf2710a6e7cabdb00bba79c5b.jpg) ![IMG20180203215208](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/6/8/68dd03028691c5889dda7fbef57c7079f4d35150.jpg) ---
**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\ **Post date:** [February 3, 2018, 1:12pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/520 "2018-02-03T13:12:06Z")
> [@RegionalSATV](#): > > Will be fully implemented by Jan 2018. I will post of the new look soon. So much for that. Who or what exactly is your source? ---
**Author:** ![Nick](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nick/32/247872_2.png) [@Nick](https://forums.mediaspy.org/u/Nick)\ **Post date:** [February 4, 2018, 2:03am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/521 "2018-02-04T02:03:49Z")
> [@WAtvVideos](#): > > So much for that. _ **Ahem** _, the countless revisions to the new set finish date. In July 2017 we were told via their Instagram that “change is coming”. In late September SCA made an official press release with no date, with sources on MS indicating “in just under a few months”. In early November the current set was moved into a temporary studio. And talk indicating January 2018. In mid-January we were told now it’s mid-late February… I don’t blame any of the members as they’re just the middle men passing on information they have been given. SCA need to get their game together. **_Seven_** months… ---
**Author:** ![ando9185](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/b9bd4f/32.png) [@ando9185](https://forums.mediaspy.org/u/ando9185)\ **Post date:** [February 4, 2018, 3:52am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/522 "2018-02-04T03:52:52Z")
> [@Nick](#): > > I don’t blame any of the members as they’re just the middle men passing on information they have been given. SCA need to get their game together. **Twenty Five Years Seven months…** There, fixed that for you. Anyway, not sure whether there will be any presentation changes tonight after 6 as that is when their relaunches often occur but we’ll see. Usually it is the first night of the big programs returning but maybe there were issues and it was a week late or even that last night’s was a mistake too. ---
**Author:** ![Biscuit45](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/biscuit45/32/489507_2.png) [@Biscuit45](https://forums.mediaspy.org/u/Biscuit45)\ **Post date:** [February 5, 2018, 10:45am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/523 "2018-02-05T10:45:04Z")
![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/7/e/7e1cd182c2a88fb67fb7261223adde74f22916af.gif) ---
**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\ **Post date:** [February 5, 2018, 11:57am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/524 "2018-02-05T11:57:20Z")
Why do SCA appear to put so much effort on their Seven affiliate in Tasmania (local ID et al.) yet crap all, since the dawn of time everywhere else? 😒 ---
**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\ **Post date:** [February 5, 2018, 12:04pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/525 "2018-02-05T12:04:01Z")
Ratings? They gave more than half a crap about BCV and GLV before getting stuck with all of 10’s programming and third (or fourth) place. ---
**Author:** ![melbournefan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/bcef8e/32.png) [@melbournefan](https://forums.mediaspy.org/u/melbournefan)\ **Post date:** [February 5, 2018, 10:07pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/526 "2018-02-05T22:07:57Z")
> [@LukeMovieMan](#): > > Why do SCA appear to put so much effort on their Seven affiliate in Tasmania (local ID et al.) yet crap all, since the dawn of time everywhere else? 😒 They done some local promos for Sunrise last year. ---
**Author:** ![West](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/w/7ba0ec/32.png) [@West](https://forums.mediaspy.org/u/West)\ **Post date:** [February 11, 2018, 10:55am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/527 "2018-02-11T10:55:23Z")
Longest. Holiday. Ever. ---
**Author:** ![CTC7-9-10](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/ctc7-9-10/32/17926_2.png) [@CTC7-9-10](https://forums.mediaspy.org/u/CTC7-9-10)\ **Post date:** [February 14, 2018, 10:07am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/528 "2018-02-14T10:07:18Z")
> [@NQCQTV2](#): > > SCTV branded ads use the same V/O as 7 but mutes the audio just before the words “on 7” are spoken. Prime did this for years after affiliation in 88 - it used to drive me mad. Occasionally an “on 7” would slip through in the teaser at the end of Home & Away and it would be weirdly satisfying! Though I’m not sure their other technique was any better, which was re-tagging just the last two words with a pre-recorded cart of “ON PRIME”. Very rarely blended with the rest of the v/o (even though it was the same voice). You can see some examples here: [https://www.youtube.com/watch?v=WbHZXI8OTM0](https://www.youtube.com/watch?v=WbHZXI8OTM0) ---
**Author:** ![Bort](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bort/32/340984_2.png) [@Bort](https://forums.mediaspy.org/u/Bort)\ **Post date:** [February 14, 2018, 10:18am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/529 "2018-02-14T10:18:29Z")
> [@CTC7-9-10](#): > > Prime did this for years after affiliation in 88 - it used to drive me mad They still do it on some promos 😓 ---
**Author:** ![southernguy](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/82dd89/32.png) [@southernguy](https://forums.mediaspy.org/u/southernguy)\ **Post date:** [February 14, 2018, 10:26am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/530 "2018-02-14T10:26:59Z")
Why? when they take the seven branding! ---
**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\ **Post date:** [February 14, 2018, 10:34am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/531 "2018-02-14T10:34:29Z")
> [@CTC7-9-10](#): > > Prime did this for years > [@Bort](#): > > They still do it on some promos 😓 Yep, like in [this year’s We Love Footy promo](https://www.youtube.com/watch?v=jtnZkf0JBag). See if you can spot it 😉 ---
**Author:** ![Bort](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bort/32/340984_2.png) [@Bort](https://forums.mediaspy.org/u/Bort)\ **Post date:** [February 14, 2018, 10:53am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/532 "2018-02-14T10:53:14Z")
That’s the most recent example. They had one for Better Homes last year. You just have to listen for the telltale upward inflection at the end of a sentence. ---
**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\ **Post date:** [February 14, 2018, 10:54am UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/533 "2018-02-14T10:54:34Z")
“All new, tonight[cut] [music volume slowly increases]” [Another terrible example](https://www.youtube.com/watch?v=Yvv4PJQ0-0M) of it from SC. ---
**Author:** ![CTC7-9-10](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/ctc7-9-10/32/17926_2.png) [@CTC7-9-10](https://forums.mediaspy.org/u/CTC7-9-10)\ **Post date:** [February 15, 2018, 1:48pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/534 "2018-02-15T13:48:02Z")
> [@WAtvVideos](#): > > See if you can spot it Sore thumb! Can’t believe they are still bothering. Fun fact, we used to call it “Primatising” when the Seven stuff was re-badged when I worked there. ---
**Author:** ![melbournefan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/bcef8e/32.png) [@melbournefan](https://forums.mediaspy.org/u/melbournefan)\ **Post date:** [February 15, 2018, 8:28pm UTC](https://forums.mediaspy.org/t/seven-southern-cross/360/535 "2018-02-15T20:28:32Z")
> [@CTC7-9-10](#): > > Sore thumb! Can’t believe they are still bothering. > > Fun fact, we used to call it “Primatising” when the Seven stuff was re-badged when I worked there. May I ask, what is stopping SCTV and or Prime from asking the Voice Artist at Seven to do a modifed version that says ‘On SCTV’ like what WIN used to do with Nine? Pure laziness? [Previous page](https://forums.mediaspy.org/t/seven-southern-cross/360.md?page=25) [Next page](https://forums.mediaspy.org/t/seven-southern-cross/360.md?page=27)