Which is which?
The one on the left is PRIME7/GWN7, while the one on the right is 7.
I mean… Prime put effort into it.
22 posts were split to a new topic: Prime Media Group
Hopefully it won’t disappear during the merger and Seven will continue to grow it.
PRIME7 has the Olympics watermark during the Supercars. 7TWO and 7mate not affected.
It looks like Prime’s PRG has also been slightly modified. The show titles no longer have any shadowing or a dark gradient behind them. They have tighter kerning and they also sit further away from the logo - almost in the same position as Seven O&O.
Hmm. It’s as though they’ve been replicated on a new system?
First time I’ve seen one of these after all this time. I’d tune it at the times when I thought it would be shown, in line with Prime or Seven, but they’d always play a short 7mate dog ident instead.
Yes, the PRIME Lower Frame Supers are a tad different in very minor aspects. Possibly due to the Saturday changeover of outsourced playout provider.
Looks like it.
For those reading, Prime now comes out of TBS Mediacloud - the same facility that outputs SBS. This leaves MediaHub Australia with just four clients.
I count five:
- ABC + ABC International
- Sky News + Sky News Regional for SCA/WIN
- VAST News
And probably will move to NPC when 7 takes over.
Maybe not straight away. There’s probably going to be a contract there to see (or pay) out. But yes, you’d expect so eventually.
I wonder if there was anything other than cost that prompted the move? Especially so close to a takeover.
Makes you wonder what the Seven deal is like with NPC? I know they are in joint venture with Nine but I wonder if that has a limited term agreement too and maybe eventually the opposite happens and Seven leave NPC and join with Prime at Telstra/MediaCloud.
A change of this nature would be a massive undertaking with some serious planning behind it too - makes you think that Prime were operating on the premise ownership wasnt going to change soon