Seven Regional (formerly Prime7/GWN7)

Which is which?

The one on the left is PRIME7/GWN7, while the one on the right is 7.

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I mean… Prime put effort into it.

22 posts were split to a new topic: Prime Media Group

Some content

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Hopefully it won’t disappear during the merger and Seven will continue to grow it.

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Red Wig promo

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PRIME7 has the Olympics watermark during the Supercars. 7TWO and 7mate not affected.

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It looks like Prime’s PRG has also been slightly modified. The show titles no longer have any shadowing or a dark gradient behind them. They have tighter kerning and they also sit further away from the logo - almost in the same position as Seven O&O.

Old:


New:

Old:

New:

Hmm. It’s as though they’ve been replicated on a new system?

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First time I’ve seen one of these after all this time. I’d tune it at the times when I thought it would be shown, in line with Prime or Seven, but they’d always play a short 7mate dog ident instead.

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Well spotted!
Yes, the PRIME Lower Frame Supers are a tad different in very minor aspects. Possibly due to the Saturday changeover of outsourced playout provider.

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Looks like it.

For those reading, Prime now comes out of TBS Mediacloud - the same facility that outputs SBS. This leaves MediaHub Australia with just four clients.

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I count five:

  1. ABC + ABC International
  2. WIN
  3. Imparja
  4. Sky News + Sky News Regional for SCA/WIN
  5. VAST News
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And probably will move to NPC when 7 takes over.

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Maybe not straight away. There’s probably going to be a contract there to see (or pay) out. But yes, you’d expect so eventually.

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I wonder if there was anything other than cost that prompted the move? Especially so close to a takeover.

Makes you wonder what the Seven deal is like with NPC? I know they are in joint venture with Nine but I wonder if that has a limited term agreement too and maybe eventually the opposite happens and Seven leave NPC and join with Prime at Telstra/MediaCloud.

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A change of this nature would be a massive undertaking with some serious planning behind it too - makes you think that Prime were operating on the premise ownership wasnt going to change soon

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