Seven won the 2016 television ratings year for the 10th consecutive year in Melbourne with a network share of 30.2% matching the network’s national audience share.
In Melbourne, Seven also recorded wins in key demographics with 29.8% of 16-39, 29.1% of 18-49 and 29.4% of 25-54 as well as winning 30 out of the 40 survey weeks.
A network release highlighted key programming in Melbourne.
The emotion of the Bulldogs fairy tale win made Seven’s AFL: Grand Final: Presentations with 1.623 million the number one single event in Melbourne and across the metro markets (3.201m). Seven’s schedule of live sport delivered impressive mass audiences. In addition to the AFL, The Melbourne Cup (975,000|2.066m) and Angelique Kerber’s upset victory in The Australian Open: Women’s Final Presentation (650,000 / 1.540m) were ratings winners.
AFL and My Kitchen Rules top the rankings for regular programs in Melbourne during 2016, with Seven’s AFL: Friday Night Football Finals and Seven’s AFL: Saturday Night Football Finals averaging 617,000 and 544,000 respectively.
My Kitchen Rules – Mon rounded out the top three with an average audience of 472,000 Melbournians tuning in. In Melbourne, My Kitchen Rules was an outstanding consistent performer securing four of the top ten rankings.
Molly: Part 1 is the number one drama program of the year with an average audience of 778,000 viewers in Melbourne and 2.216 million viewers across the metro markets.
In addition to Molly, Seven’s drama programs performed strongly led by Downton Abbey (346,000 |1.159m) Wanted (344,000|1.243m) 800 Words (306,000|1.072m) and The Secret Daughter (278,000|1.0300m). Seven delivered four of the top 10 regular dramas in both Melbourne and 5 City Metro with Wanted, 800 Words, The Secret Daughter and Downton Abbey.
Seven News wins Saturday in Melbourne and across the 5 City Metro with average audiences of 298,000 and 890,000 respectively.
Seven News (Monday to Friday) wins 5 City Metro 1.039 million to 966,000 across the 6pm-7pm hour, as well as 6pm–6.30pm 1.073 million to 981,000, and 6.30pm–7pm 996,000 to 951,000.
The Chase Australia 199,000 wins the all-important 5.30pm timeslot against Nine’s Hot Seat 179,000 in Melbourne and 5 City Metro 647,000 to 545,000.
In the Top 25 Lifestyle/Infotainment programs, Australia’s favourite Better Homes and Gardens took out top spot in 5 City Metro (788,000) and Melbourne (268,000).
Sunrise (Mon- Fri) wins 5 City Metro 270,000 to 267,000. Weekend Sunrise 62,000 to 60,000 wins in Melbourne.
Survey Year Network Demographics
Survey Year Network Demographics - ex Olympics
See Ratings Year 2016 to discuss these ratings numbers in the Media Spy forums.
Data © OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.