One really wonders what Broken Hill residents think of the “Nightly News (for) 7 Spencer Gulf” name!
Aside from that, I’m not overly surprised to hear about the rebrand. One thing which will be extremely interesting to see (or more to the point hear) is whether or not Seven News’ current theme music is used, with that nearly 30 year old production track finally being retired after at least 15 years of use as the theme music for local news on Central-Southern Cross-Seven GTS/BKN.
Mine
Set/studio - 1000% improved
Graphics and OTS - minor tweak and felt tacky. Hoped they would adopt the Tasmania graphics after all its “nightly News”
Theme - Unchanged - again hoped it would have been updated to the 7 news theme.
Overall some small improvements. Felt that they will make a few more tweaks in the coming days and weeks (i.e a voice over at the start, new mic cubes, etc)
Yeah. Other than the set and the opener, the rest was hardly touched. It’s as if it’s still produced in Canberra and only the studio has changed. Even saw a few Southern Cross News things leak through.
The annoying thing is, they have all the Tasmania supers at their command in Hobart, as evident in the Darwin and Central updates and the new SA backdrop. It’s not like they’re waiting for them to be sent over from Launceston, so what’s keeping them?
Not changing the theme is strange too, you’d think “Nightly News” would give them the chance to create a new unified brand accross both bulletins.
Haha, you can’t even properly read the “Spencer Gulf” text of the logo!
Although I hardly had high expectations for this relaunch (it’s certainly unrealistic to expect TCN-like On-Air Presentational magic from the smallest full local news bulletin in Australia), this rebrand attempt is very poor IMO.
Unless there’s something I’m missing here, wouldn’t it make more sense to use all the same graphics as the Tasmanian bulletin but with some relevant tweaks to make the look relevant for GTS/BKN?
If for whatever reason the proper Seven News theme music can’t be used on the GTS/BKN bulletin, at the very least I think they could’ve switched to a more recent piece of production music!
But the strange thing is, Tasmania has metro quality graphics at their fingertips even in Hobart. Hopefully by the end of the week things will have been smoothed over and the bulletin will be full Lonnie-look with supers and OTS.