Seven News Content and Appearance

My bad. I thought it was still scheduled to start at 6:00 like normal.

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All good mate no stress.

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Seven News Melbourne will have live coverage of Brownlow Medal Count red carpet from Crown Casino tomorrow.

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It’s currently daylight in Adelaide but this is what the backdrop on Seven News Adelaide looks like…

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Seven Brisbane afternoon news has a royal backdrop today.

Back to normal

And later

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Seven’s Early Edition News returned this morning after being absent due to early starts for Sunrise.

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Seven in Queensland have transitioned from wearing all black for two weeks to dark grey tonight.


Seems they have remapped the lighting in Melbourne. Bec and Mike looking a lot more defined than usual.

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Some of the lights weren’t on / working correctly. By the end of the bulletin they looked as they usually do.

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During first half of tonight’s Brisbane bulletin, a “coming up” promo for a “major exclusive” and then the “still ahead” strap over the first advertisement to follow.
An attempt to retain viewers in the second half of the news, which regularly rates poorly?

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This was Seven’s extended sponsor advert tonight.

Both Seven and Nine Brisbane have “major” investigations tonight.

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Is that any different to the usual one? Looks the same to me.

First time I’ve seen it in Brisbane - full length advert played inside a box with multiple headlines

The “major investigation” didn’t seem to involve a lot of investigating tonight. It was based on a just released book. Standing presentation by Samantha Heathwood.

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Sydney does it all the time.

The promo said exclusive, not investigation.

The attempt was unsuccessful last night with the bulletin posting its lowest Monday rating of the year averaging 156,000 across the hour with just 150k for the 6.30 segment. Nine averaged 173,000 for the hour. Perhaps their “major” story was more interesting.

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4pm News from the GC studio in Queensland this afternoon - using the “old” backdrop. Looks nicer than the cluttered Brisbane one.

Some weather as well.

Monday:

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I agree, either use the Gold Coast backdrop or the 6pm Brisbane one for afternoon news. The current one is one of the ugliest backdrops I have seen, even Nine’s is better.

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Sydney and Melbourne have been doing this for I reckon 3 years. It’s not really new. It’s a way of extending commercial breaks in a sense but it’s not regulated because it’s in program.
A nice loophole that was found.

I’m surprised that Brisbane have taken this long to do it

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They usually go for months without doing the inbreak graphics and then they start doing it again. Well that’s what i have found in Sydney anyway and I am sure i have seen it in Brisbane as well. It’s like for at least 6 months Coles had a segment during the first or second break that went for virtually the full break. I believe it was contra due to the sponsorship they paid for MKR but it didn’t rate.

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Melbourne haven’t stopped since it was introduced if I remember correctly. That’s probably due to Nine also running it all the time.