Seven News Content and Appearance (2020-Feb 2025)

I dunno. But it’s happening. Been confirmed that construction is going on there. I’m just curious if it’ll be a mini Sydney like set.

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IIRC Seven does have a studio space of some sorts - all it has is the screen for live crosses and reports.

Wouldn’t be a big as Nine as they have rejigged their space to have TV, Radio and Print in the same space.

Seven News Sydney and Brisbane again leading with a negative Olympic story while Australia’s relay win in the pool seems to the lead Olympic story in the rest of the media.

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On 7news.com.au and 7news socials…yes. and has been for a while.

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Interestingly, unlike Sunday night, where GTV committed nearly the first half of the bulletin to D1 Olympics news… Tonight it was TCN who still lead with the ‘golden girls’ and even ended with Georgie Gardner really pushing the “stay with us for Nine’s exclusive coverage of the Olympic Games”. Melbourne had none of that and was far less, leading with a legionaries disease cooling tower story.

Wonder if Nine Sydney and Simon Hobbs are getting more out of the Games than Nine Melbourne and Hugh Nailon?

We know ATN-7 sure did and was almost like their 4-yearly fiesta given an AFL network and stemming particularly from Sydney 2000, something TCN have always (and will always save for Brisbane 2032) grit their teeth over, another slap in their face was last year’s FIFA WWC figures.

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News updates in a window.

Melbourne

Brisbane

Sydney

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That looks awful. So much white space.

Where’s the white?

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They usually do this dont they?

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AFAIK they don’t.

White space is the space between text, graphics, images, and blocks etc.

Not the actual colour white.

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So the blue background?

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Yep. Used a lot in art and design

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Anthony De Ceglie claimed on X/Twitter last week that Mark Humphries’ segment on Donald Trump had more than 3 million views on TikTok.

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So then he should leave it to airing on TokTik.

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A broken clock is right twice a day.

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Technically true, but it was another creator posting her reaction to Humphries’ tweet. The big number wasn’t on 7 socials and there was no 7 branding. So essentially all for nothing.

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That’s exactly how’s it’s meant to work. Influencer types take your cont eg and share it to a wider audience who don’t normally interact with your brand. That’s how you reach new people.

So not essentially for nothing at all.

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But it doesn’t have 7 Branding, so how would people know it’s from Seven to begin with?

This particular share they wouldn’t.
So 7 News needs to make sure all clips online have branding.
But the fact it’s being shared wide and viewed is a good thing.
This would not be the only share one would imagine.

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