# Seven Network 2022

**URL:** <https://forums.mediaspy.org/t/seven-network-2022/18459>\
**Category:** Seven Network\
**Tags:** sevennetwork\
**Created:** [September 8, 2021, 9:49pm UTC](https://forums.mediaspy.org/t/seven-network-2022/18459 "2021-09-08T21:49:13Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [October 12, 2021, 3:17am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/44 "2021-10-12T03:17:06Z")

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> [@Tom\_TV7](#):
>
> Shame they’re not continuing with Holey Moley

No decision has been made on Holey Moley. I reckon it may still air next year.

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**Author:** ![Tom\_TV7](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/c67d28/32.png) [@Tom\_TV7](https://forums.mediaspy.org/u/Tom_TV7)\
**Post date:** [October 12, 2021, 3:18am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/45 "2021-10-12T03:18:13Z")

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> [@David](#):
>
> My only concern is that they are starting the year with shows that have recently been on.

Agreed. However it looks like The Voice Generations will be coupled with DWTS so at least there’s some depth there (unless if they strip both of them to 3-4 nights a week).

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**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [October 12, 2021, 3:18am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/46 "2021-10-12T03:18:40Z")

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> [@Harriet](#):
>
> I guess they can look forward to stagnating and be another irrelevant channel 10 in in the making.

With James Warburton as CEO of Seven West Media, it’s surely only a matter of time before Seven becomes another Ten?

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**Author:** ![turdall](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/turdall/32/217_2.png) [@turdall](https://forums.mediaspy.org/u/turdall)\
**Post date:** [October 12, 2021, 3:19am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/47 "2021-10-12T03:19:41Z")

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I still think MKR is a good move. 7 needed to just tweak it and move it to a later slot. It defeated the block previously, and considering the block is on shaky ground I think this is a smart move.

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [October 12, 2021, 3:21am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/48 "2021-10-12T03:21:30Z")

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If the program grid is anything to go with, Seven will start 2022 with The Voice Generations and Dancing With The Stars: All Stars.

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<div class="post-metadata">

**Author:** ![Tom\_TV7](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/c67d28/32.png) [@Tom\_TV7](https://forums.mediaspy.org/u/Tom_TV7)\
**Post date:** [October 12, 2021, 3:21am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/49 "2021-10-12T03:21:59Z")

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> [@SydneyCityTV](#):
>
> it’s surely only a matter of time before Seven becomes another Ten?

Probably not. Seven’s position in the market is still stronger than 10’s thanks to their news and sports. Their slate also rates fairly reliably compared to 10 who’s had more hit and misses in recent years.

The challenge for Seven is to build new platforms and become a multilateral company that is diversified in delivering media through different means. Having a strong FTA slate is one thing, partnering up with a streaming platform like Netflix will give them more advantages in the market and that’s hopefully something they’ll explore.

> [@turdall](#):
>
> 7 needed to just tweak it and move it to a later slot. It defeated the block previously, and considering the block is on shaky ground I think this is a smart move.

Can’t wait for the ‘Battle of the Cheating Scandals’ to erupt 😜

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<div class="post-metadata">

**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [October 12, 2021, 3:22am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/50 "2021-10-12T03:22:11Z")

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> [@David](#):
>
> My only concern is that they are starting the year with shows that have recently been on.

I think The Voice has been so dominative that it really doesn’t matter. There’s still 3.5 months until it will go to air.

> [@David](#):
>
> It’s bad enough we are getting another season of SAS literally a week after tomorrows finale when they could have aired Big Brother VIP first.

Agree with this. Considering SAS’ average ratings of late, I’m surprised they haven’t made a switch around with BB VIP.

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<div class="post-metadata">

**Author:** ![turdall](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/turdall/32/217_2.png) [@turdall](https://forums.mediaspy.org/u/turdall)\
**Post date:** [October 12, 2021, 3:23am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/51 "2021-10-12T03:23:45Z")

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> [@Tom\_TV7](#):
>
> Can’t wait for the ‘Battle of the Cheating Scandals’ to erupt 😜

I think 7 will go back to basics on this one and make it more family viewing.

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<div class="post-metadata">

**Author:** ![foxyrover](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/foxyrover/32/272518_2.png) [@foxyrover](https://forums.mediaspy.org/u/foxyrover)\
**Post date:** [October 12, 2021, 3:28am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/52 "2021-10-12T03:28:08Z")

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> [@VictorianSun](#):
>
> Was hoping to see an announcement about the T20 World Cup 2021 or more realistically, the Women’s Cricket World Cup 2022

Why would there have been? Fox has exclusive rights.

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<div class="post-metadata">

**Author:** ![Tom\_TV7](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/c67d28/32.png) [@Tom\_TV7](https://forums.mediaspy.org/u/Tom_TV7)\
**Post date:** [October 12, 2021, 3:28am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/53 "2021-10-12T03:28:27Z")

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> [@turdall](#):
>
> I think 7 will go back to basics on this one and make it more family viewing.

I’ll believe it when I see it.

Though it is by a different production company this time so it might head for a different direction as you say.

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<div class="post-metadata">

**Author:** ![Harriet](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/harriet/32/600_2.png) [@Harriet](https://forums.mediaspy.org/u/Harriet)\
**Post date:** [October 12, 2021, 3:28am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/54 "2021-10-12T03:28:31Z")

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> [@turdall](#):
>
> I still think MKR is a good move. 7 needed to just tweak it and move it to a later slot. It defeated the block previously, and considering the block is on shaky ground I think this is a smart move.

Is it though when the general trend towards cooking shows have been on the wane? Celeb Masterchef isn’t going great, Masterchef posted massive declines from last year and Plate of Origin was a total bust.

If they were insistent on bringing it back they probably needed to wait a little longer to tug on the sentimental heart strings because reviving it this soon screams desperate and run out of ideas.

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<div class="post-metadata">

**Author:** ![VictorianSun](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/victoriansun/32/536432_2.png) [@VictorianSun](https://forums.mediaspy.org/u/VictorianSun)\
**Post date:** [October 12, 2021, 3:30am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/55 "2021-10-12T03:30:27Z")

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The Australian matches should be on FTA

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<div class="post-metadata">

**Author:** ![turdall](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/turdall/32/217_2.png) [@turdall](https://forums.mediaspy.org/u/turdall)\
**Post date:** [October 12, 2021, 3:30am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/56 "2021-10-12T03:30:36Z")

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> [@Tom\_TV7](#):
>
> I’ll believe it when I see it.

I think the evidence is in the way they handled the voice this year. They cut back episodes and they stopped the bickering between judges.

> [@Harriet](#):
>
> Is it though when the general trend towards cooking shows have been on the wane? Celeb Masterchef isn’t going great,

Celebrity Masterchef is on of their highest rating 7:30 shows this year. Everyone still cooks so I think there is still interest in there. Plus people who watch 7 don’t normally watch 10. So there is another audience that has done without cooking shows for about 2 years.

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<div class="post-metadata">

**Author:** ![David](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/aeb1de/32.png) [@David](https://forums.mediaspy.org/u/David)\
**Post date:** [October 12, 2021, 3:31am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/57 "2021-10-12T03:31:02Z")

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It’s not really that soon. It finished in March 2020 and won’t be on until late 2022. That’s nearly two and a half years.

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<div class="post-metadata">

**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\
**Post date:** [October 12, 2021, 3:31am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/58 "2021-10-12T03:31:12Z")

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1. Very good work, Cynic 🙂

2. Say what you like about some of the decisions/ claims, but rather impressed with all the detail in each program, even some perhaps more ‘niche’.

3. And just on that, anyone else puzzled by some **very** questionable data / claims? I’m sure Cynic will have fun cutting through the BS and no doubt like a page of pine print was attached.

James definitely spinning very very hard to advertisers and good will about this year and into next year…

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<div class="post-metadata">

**Author:** ![foxyrover](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/foxyrover/32/272518_2.png) [@foxyrover](https://forums.mediaspy.org/u/foxyrover)\
**Post date:** [October 12, 2021, 3:31am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/59 "2021-10-12T03:31:59Z")

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Yeah, I agree, but they were never going to be. 1am start? Please, no amount of money was going to get Fox to give up the rights. There’s going to be limited viewers as it is.

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<div class="post-metadata">

**Author:** ![VictorianSun](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/victoriansun/32/536432_2.png) [@VictorianSun](https://forums.mediaspy.org/u/VictorianSun)\
**Post date:** [October 12, 2021, 3:33am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/60 "2021-10-12T03:33:32Z")

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The women’s World Cup??

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<div class="post-metadata">

**Author:** ![foxyrover](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/foxyrover/32/272518_2.png) [@foxyrover](https://forums.mediaspy.org/u/foxyrover)\
**Post date:** [October 12, 2021, 3:34am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/61 "2021-10-12T03:34:47Z")

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Not gonna get views, anyway. I agree with you, but no-one is going to go for them, unless they were bundled with something else.

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<div class="post-metadata">

**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [October 12, 2021, 3:36am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/62 "2021-10-12T03:36:43Z")

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> [@Tom\_TV7](#):
>
> Seven’s position in the market is still stronger than 10’s thanks to their news and sports. Their slate also rates fairly reliably compared to 10 who’s had more hit and misses in recent years.

Well that’s true. Ten’s ratings surely aren’t helped by their considerably smaller News/Current Affairs department or the fact that “the big two” currently own FTA rights to the four biggest (AFL, NRL, cricket, tennis) sports in Australia.

> [@Tom\_TV7](#):
>
> The challenge for Seven is to build new platforms and become a multilateral company that is diversified in delivering media through different means. Having a strong FTA slate is one thing, partnering up with a streaming platform like Netflix will give them more advantages in the market and that’s hopefully something they’ll explore.

Yeah, I agree. Seven are probably going to have to partner up with a major streaming service (whether existing or emerging) soon, especially since Nine & Ten are already firmly tied with Stan and Paramount+ respectively.

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<div class="post-metadata">

**Author:** ![Harriet](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/harriet/32/600_2.png) [@Harriet](https://forums.mediaspy.org/u/Harriet)\
**Post date:** [October 12, 2021, 3:40am UTC](https://forums.mediaspy.org/t/seven-network-2022/18459/63 "2021-10-12T03:40:26Z")

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> [@turdall](#):
>
> I think 7 will go back to basics on this one and make it more family viewing.

Is family viewing a thing anymore? You have swearing on at 7:30, sexual scenarios and sex talk on at midday and sex, drugs and violence in the afternoon slots that used to be kid friendly.

> [@turdall](#):
>
> Celebrity Masterchef is on of their highest rating 7:30 shows this year. Everyone still cooks so I think there is still interest in there. Plus people who watch 7 don’t normally watch 10. So there is another audience that has done without cooking shows for about 2 years.

That says more about Ten’s woeful ratings than the success of the show though and I can’t help but feel 10 would be disappointed in the ratings so far, especially as you pointed out The Block is in a weakened position.

I think you’re using an outdated concept where viewers only stick to ‘their channel’. Of course people that watched MKR watch Masterchef, it has mass cross over appeal for both their audiences. You also have cooking shows on ABC and SBS so it does seem that there is a danger of reaching over saturation levels again, when ratings have shown that the viewers aren’t as receptive as compared to just a couple of years ago.

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