# Seven HD

**URL:** <https://forums.mediaspy.org/t/seven-hd/895>\
**Category:** Seven Network\
**Tags:** seven, sevennetwork\
**Created:** [February 26, 2016, 1:47am UTC](https://forums.mediaspy.org/t/seven-hd/895 "2016-02-26T01:47:51Z")\
**Posts on this page:** 20\
**Page:** 40

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**Author:** ![Sifon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sifon/32/65_2.png) [@Sifon](https://forums.mediaspy.org/u/Sifon)\
**Post date:** [September 30, 2016, 3:24pm UTC](https://forums.mediaspy.org/t/seven-hd/895/793 "2016-09-30T15:24:45Z")

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> [@littlegezzybear](#):
>
> KERRY STOKES:  
> … Within five years, it is my prediction that we will get the highest quality high definition on standard television, on standard digital.

576p lol

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**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\
**Post date:** [October 1, 2016, 12:40am UTC](https://forums.mediaspy.org/t/seven-hd/895/794 "2016-10-01T00:40:38Z")

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> [@mubd](#):
>
> If we’re going to ignore the first incarnations of the HD channels, then Seven must be absolutely mortified and humiliated that even threadbare SBS launched their HD channel 10 years before them.

why would they be? Seven have made strategic decisions about how they’ll tackle (or not tackle) HD. If other networks or broadcasters take a different approach then so be it. If Seven really wanted to be ahead of ABC or SBS in the so-called HD race then they’ve had 10 years to do something about it. They’ve chosen not to. And at the moment they’re the #1 network so as far as they’re concerned that’s the last laugh.

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**Author:** ![digibeta](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/digibeta/32/12054_2.png) [@digibeta](https://forums.mediaspy.org/u/digibeta)\
**Post date:** [October 4, 2016, 3:25am UTC](https://forums.mediaspy.org/t/seven-hd/895/795 "2016-10-04T03:25:21Z")

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> [@TelevisionAU](#):
>
> And at the moment they’re the #1 network so as far as they’re concerned that’s the last laugh.

They may be #1 but as a commercial network, the irony or even arrogance to broadcast paid commercials in SD on the prime channel in this day and age shows contempt for their advertisers. An advertiser / agency paying huge amounts expect to at least view their products in the highest quality possible.

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**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\
**Post date:** [October 4, 2016, 3:42am UTC](https://forums.mediaspy.org/t/seven-hd/895/796 "2016-10-04T03:42:23Z")

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> [@digibeta](#):
>
> An advertiser / agency paying huge amounts expect to at least view their products in the highest quality possible.

If an advertiser or agency chose to take their money elsewhere in search of HD then I’m sure Seven would respond. But in the meantime Seven is clearly not having problem selling advertising so it would seem advertisers aren’t too fussed about high or standard definition but more about their ads reaching the most viewers.

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [October 4, 2016, 3:44am UTC](https://forums.mediaspy.org/t/seven-hd/895/797 "2016-10-04T03:44:09Z")

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> [@digibeta](#):
>
> They may be #1 but as a commercial network, the irony or even arrogance to broadcast paid commercials in SD on the prime channel in this day and age shows contempt for their advertisers.

What? Most TV commercials are still SD anyway.

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**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [October 4, 2016, 3:47am UTC](https://forums.mediaspy.org/t/seven-hd/895/798 "2016-10-04T03:47:15Z")

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I’ve seen plenty of TV ads produced in High Definition which have been shown in that format on Nine HD, Ten HD, etc.

But unfortunately, I can’t see advertisers choosing to not spend their money with Seven just so advertisers can have their ads shown in HD on the main channel in all markets…for now.

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [October 4, 2016, 5:26am UTC](https://forums.mediaspy.org/t/seven-hd/895/799 "2016-10-04T05:26:03Z")

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Yes - even on fast forward most of the adverts on 9 and 10 look HD these days 🙂

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**Author:** ![digibeta](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/digibeta/32/12054_2.png) [@digibeta](https://forums.mediaspy.org/u/digibeta)\
**Post date:** [October 4, 2016, 6:14am UTC](https://forums.mediaspy.org/t/seven-hd/895/800 "2016-10-04T06:14:56Z")

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> [@TelevisionAU](#):
>
> advertisers aren’t too fussed about high or standard definition but more about their ads reaching the most viewers

That’s not necessarily correct. Audience demographics play a bigger role than just numbers. What’s the point of advertising a new car to an X Factor audience targeted at 12 year olds - or so it appeared last night 😉

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**Author:** ![ShadowDan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/3da27b/32.png) [@ShadowDan](https://forums.mediaspy.org/u/ShadowDan)\
**Post date:** [October 4, 2016, 6:17am UTC](https://forums.mediaspy.org/t/seven-hd/895/801 "2016-10-04T06:17:28Z")

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**Author:** ![digibeta](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/digibeta/32/12054_2.png) [@digibeta](https://forums.mediaspy.org/u/digibeta)\
**Post date:** [October 4, 2016, 6:47am UTC](https://forums.mediaspy.org/t/seven-hd/895/802 "2016-10-04T06:47:42Z")

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Probably not the best example. Must admit I didn’t need to watch it having been overloaded with the promos all last week. Would be interesting to check the age demographic though 🙂

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**Author:** ![ShadowDan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/3da27b/32.png) [@ShadowDan](https://forums.mediaspy.org/u/ShadowDan)\
**Post date:** [October 4, 2016, 7:17am UTC](https://forums.mediaspy.org/t/seven-hd/895/803 "2016-10-04T07:17:45Z")

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**Author:** ![pelican](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/pelican/32/452815_2.png) [@pelican](https://forums.mediaspy.org/u/pelican)\
**Post date:** [October 5, 2016, 6:16pm UTC](https://forums.mediaspy.org/t/seven-hd/895/804 "2016-10-05T18:16:35Z")

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[quote=“digibeta, post:795, topic:895”]  
An advertiser / agency paying huge amounts expect to at least view their products in the highest quality possible.  
[/quote]No, they are paying huge amounts to reach as many people as people. They don’t give a flying fluffball how they are exposed to an audience, they just want exposure.

Digger from Ipswich isn’t going to ignore a Bunnings ad just because it’s in SD. Actually, he’ll ignore it because it’s an ad.

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**Author:** ![ShadowDan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/3da27b/32.png) [@ShadowDan](https://forums.mediaspy.org/u/ShadowDan)\
**Post date:** [October 9, 2016, 2:31am UTC](https://forums.mediaspy.org/t/seven-hd/895/805 "2016-10-09T02:31:18Z")

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**Author:** ![Sifon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sifon/32/65_2.png) [@Sifon](https://forums.mediaspy.org/u/Sifon)\
**Post date:** [October 23, 2016, 12:15am UTC](https://forums.mediaspy.org/t/seven-hd/895/806 "2016-10-23T00:15:30Z")

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The list of events we’re missing out on is growing.

You guys in Melbourne and Adelaide are so lucky

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**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [October 23, 2016, 12:31am UTC](https://forums.mediaspy.org/t/seven-hd/895/807 "2016-10-23T00:31:12Z")

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If most metro viewers miss out on seeing HD coverage of the Melbourne Cup, the golf tournaments and the Summer of Tennis (all three of which are major sporting events on Seven being held outside the AFL season), I’ll disappointed but not particularly surprised.

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**Author:** ![KICK-IT](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/k/43a26b/32.png) [@KICK-IT](https://forums.mediaspy.org/u/KICK-IT)\
**Post date:** [October 23, 2016, 1:17am UTC](https://forums.mediaspy.org/t/seven-hd/895/808 "2016-10-23T01:17:36Z")

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What exactly is Seven’s reasoning for not broadcasting in HD for the next 6 months?

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**Author:** ![BigVic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bigvic/32/209954_2.png) [@BigVic](https://forums.mediaspy.org/u/BigVic)\
**Post date:** [October 23, 2016, 1:39am UTC](https://forums.mediaspy.org/t/seven-hd/895/809 "2016-10-23T01:39:57Z")

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I’m certainly not watching the Australian Open this year due to 7 not being in HD.

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**Author:** ![Sifon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sifon/32/65_2.png) [@Sifon](https://forums.mediaspy.org/u/Sifon)\
**Post date:** [October 23, 2016, 1:50am UTC](https://forums.mediaspy.org/t/seven-hd/895/810 "2016-10-23T01:50:06Z")

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> [@KICK-IT](#):
>
> What exactly is Seven’s reasoning for not broadcasting in HD for the next 6 months?

AFL says no.

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**Author:** ![ShadowDan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/3da27b/32.png) [@ShadowDan](https://forums.mediaspy.org/u/ShadowDan)\
**Post date:** [October 23, 2016, 2:39am UTC](https://forums.mediaspy.org/t/seven-hd/895/811 "2016-10-23T02:39:26Z")

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**Author:** ![KICK-IT](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/k/43a26b/32.png) [@KICK-IT](https://forums.mediaspy.org/u/KICK-IT)\
**Post date:** [October 23, 2016, 2:52am UTC](https://forums.mediaspy.org/t/seven-hd/895/812 "2016-10-23T02:52:11Z")

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@Sifon

Has this been verified anywhere in print or verbally by Seven or The AFL?

I think this is just a theory invented on MS - there is zero hard evidence to support Seven controls what they do with their HD channel, is there?

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