Seven AFL Coverage


Well yes, the NRL Grand Final is on a Sunday night although having it strategically held on the day before the Labor Day public holiday in NSW (and I think it’s also the Queens Birthday that same day, North of the Border) probably helps.


Problem is that Adelaide and Perth’s figures would barely be 3/5 of what Sydney’s are in size and about 2/5 of importance for executives with their Sydney centric attitudes (and those figures would be well below 65-70% if none of their local teams are in, ratings for the last 2 GF’s in those areas have been boosted thanks to the Eagles last year and the Crows the year before), and the AFL would certainly not care if almost all of Melbourne was watching, that is basically an assumption. They would care, given their substantial investment into that part of the country, if the northern audience was basically zero.

Add to that on Saturday Night, not everyone is watching TV. They’re out at parties, socialising in the city and in the suburbs (which doesn’t happen in Sydney thanks to lockout laws), working in some cases (less so than on a weeknight but the younger audiences relying on the hospitality industry are making their money for the week). With local footy ended by AFL Grand Final Day, just about everyone would be able to watch in the afternoon.

The other factors in reality aren’t related to the TV side of things (in no particular order, country and younger attendees especially if Geelong are playing, club [NOT LEAGUE] sponsor relations, the post match concert which from first hand experience works best at 6PM as the sun is setting, playing conditions given the yellow ball again from first hand experience is slicker to handle than a red ball without taking dew or other precipitation into account, security especially given the events of Christchurch [imagine if that happened at night, then imagine if that happened at the MCG at night even if they’ve basically emptied the car parks] which I would imagine would need to be ramped up at night and at significant cost to the league…)

Not necessarily so, boosted by the public holiday the next day in the key markets and the Storm making the GF a few times to boost the Melbourne market the NRL’s figures have been at least on a par if not bigger (certainly 2015 was massive in Queensland for obvious reasons). What may also help too is that usually 9 can program something big in Queensland after the post match because of Daylight Savings not being in effect.

The 9 rule changes for this season which have a lot of fans seemingly are not particularly against them (most of them are cosmetic, 6-6-6 probably won’t even have an effect once the defensive minded coaching panels work out a way to slow the game down out of the middle) but bemused by the lack of consultancy even if they say we have listened (people have heard this enough times from politicians over the last 25 years not to believe that statement).


When It comes to 5-city metropolitan ratings, Afl beats nrl in total people, 7 beats nine.
If you add regional viewers to metropolitan, it will be close. Nrl will beat afl in total people. Regional QLD, Northern NSW, southern nsw, regional VIC, TAS and Regional & remote WA make up regional tam. Northern NSW is too damn Nine-centric over Seven and has dominated primetime for more than 40 years.

2018 afl grand final beats 2018 NRL Grand Final in 5-City metro and Metro+ regional.


Ellie Blackburn was at Casey fields doing special comments for Melbourne v Adelaide crows match. She joined with Jason Bennett and Nigel carmody.


The line-up for next Saturday’s AFLW preliminary finals have been decided after Carlton beat Western Bulldogs by three points at Whitten Oval this afternoon.
Adelaide (1st conference A) v Geelong (2nd conference B)
Carlton (1st conference B) v Fremantle (2nd conference A)
Times and venues to be revealed on Monday afternoon, I read from Twitter.
Both matches will be shown live on Seven and Fox Sports (Fox Footy will be showing round 1 of men’s AFL season).


Which is essentially nothing.


There is a new ad that is on now with Bruce saying that there are more games on seven than ever before.

I don’t think so…

No Saturday Arvo footy now a downgrade from the last tv deal


It’s not actually. 2012-16 deal had 73-75 live H&A games per year, 2017-22 deal has 77 live H&A games.


They said that local teams to replace broadcasts in nsw, qld, SA and wa
In NSW, matches involving Sydney and GWS Giants will be shown live on 7/7mate
In qld, matches involving Brisbane and GC will be shown live on 7mate
In SA, matches involving Adelaide and port Adelaide will be shown on 7.
In WA, matches involving fremantle and west coast will be shown on 7
But you will get more Thursday night games, As well as Good Friday, Easter Monday, Anzac eve and Anzac Day as well as Queens Birthday Long weekend.


The Australian Financial Review reports Seven has signed up online bookmaker PointsBet as sponsor of Twitter show Armchair Experts, hosted by Brownlow medallist Adam Cooney and sports broadcaster Cameron Luke.

Seven partners with Twitter for 2nd season of Armchair Experts

The Seven Network and Twitter has announced the return of 7AFL’s social show Armchair Experts for its second season, as part of Seven’s coverage of the 2019 AFL Premiership.

Debuting at the start of the 2018 season, Armchair Experts went live on 7AFL Twitter on Friday nights, with a pre-show looking at the game ahead and the week that was, a half-time show, and a post-match review show. The show is hosted by AFL superfan and sports radio host Cameron Luke, and former AFL star and Brownlow medallist Adam Cooney.

This year the show returns bigger and better than ever before, and for the first time all shows will be available to watch on demand on 7plus and though the 7Sport app.

Following runaway success in 2018, which over 1.5 million Australians viewed, Seven has secured its first commercial partners for the innovative format, with PointsBet signing on for the 2019 AFL Premiership Season.

Commercial partners have the opportunity to integrate within the show, including creating bespoke segments, product placement, or filming off-site at a client activation site. Pre-rolls can be inserted before the live show plays on Twitter, and the integrated segment can be extracted and extended beyond the live show using Twitter Amplify, which allows for a pre-roll insertion before video content plays on the platform.

Saul Shtein, Head of Sport at Seven said: “Having identified a gap in the market for an AFL social show, we launched Armchair Experts at the start of last season and it’s safe to say it spectacularly exceeded our expectations.

“This type of show allows Seven to experiment with different styles of content, giving the 7AFL audience another angle on the Footy. It also offers new and exciting integration opportunities for our commercial partners, meaning everyone wins.

“The show went from strength to strength last year, and we’re looking forward to seeing Adam and Cam back on their sofa. We’re even sending them on location from time to time this season!”

Angus Keene, Head of Revenue Partnerships, Twitter Australia said: “Twitter has always been the go-to platform for AFL fans to join the online conversation, debate and celebrate with other fans. Today, it’s also become the place for in the moment video highlights, post-game wrap ups and now, with Armchair Experts, a Twitter exclusive live show.

“The partnership with Seven gives our advertisers another opportunity to reach a passionate AFL audience when they’re most receptive during games. Importantly, it also provides Seven with another channel to monetise their AFL content, increase its reach and innovate with new formats like Armchair Experts.”

James Bayes, Seven’s Network Digital Sales Director, said: “Armchair Experts provides our partners a great new way to reach a very passionate AFL audience more directly than previously possible. We’re thrilled to welcome PointsBet to the team this year as our first sponsor, demonstrating the huge potential for Armchair Experts.

“We’re committed to ongoing innovation in the way we connect brands to audiences through Australia’s largest sport. The 2019 AFL Premiership Season is shaping up to be bigger than ever and we’re thrilled to bring it to audiences in new ways across platforms.”

Andrew Fahey, PointsBet CMO, said: “PointsBet is proud to be the official sponsors of Armchair Experts in 2019. The show provides footy fanatics a unique platform to consume content in a new and exciting way.

“We believe the Twitter based show is a great fit for PointsBet who continue to innovate and grow within the wagering category.”

Armchair Experts returns to 7AFL Twitter throughout the 2019 AFL Premiership Season, and the first game of the 2019 AFL Premiership Season takes place this Thursday, 21 March, at 7.20 pm AEDT, live and free on Seven.


The AFL today announced the dates and times of the AFLW finals series.
Saturday 23 March
First preliminary final
Carlton (first in Conference B) vs Fremantle (second in Conference A) at Ikon Park, 2.45pm AEDT

Sunday 24 March
Second preliminary final
Adelaide (first in Conference A) vs Geelong (second in Conference B) at Adelaide Oval, 1.10pm AEDT

The grand final will be held on Sunday 31 March (time TBC), with the team with the most premiership points (or highest percentage if points are the same) earning hosting rights.
When the men’s 2019 fixture was announced last October, the early afternoon timeslot for 30 March was left vacant to allow for AFLW grand final. Today’s announcement means AFLW GF will probably go up against North Melbourne v Brisbane (1.10pm AEDT start) on the Sunday. Seven will simulcast North Melbourne v Brisbane and Gold Coast v Fremantle (Fox Footy production) in Queensland on 7mate, thus AFLW GF could air on 7TWO.

UPDATE: AFL’s head of women’s football Nicole Livingstone told Dwayne Russell on SEN SA today that the league had not yet decided on a time for the grand final. Livingstone said the Adelaide-Geelong preliminary final could not be played on Saturday night after Crows-Hawks AFL game, due to logistical reasons (the twilight Crows-Hawks game is a sellout). Also the AFL has to ensure the Crows have a seven day break as the conference A winner.

Injured West Coast ruckman Nic Naitanui is joining Seven’s commentary team for Carlton v Richmond on Thursday night.


The AFL today confirmed broadcast details of AFLW preliminary finals this weekend.
Saturday: Carlton v Fremantle (2.30pm AEDT) - live on Seven in Melbourne and Perth, live on 7mate in Sydney, Brisbane and Adelaide
Sunday: Adelaide v Geelong (1pm AEDT) - live on Seven in Melbourne, Adelaide and Perth, live on 7mate in Sydney and Brisbane

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Does Melbourne get a maximum of 5 FTA games per round? Or is it per week?

Or can there be more in special circumstances, such as Easter or Anzac?

I know often the Saturday night or Sunday afternoon is substituted.


It’s a maximum of 5 FTA games per round, including Easter and Anzac Day.


I think its a max of 5 per round.

I am assuming, and correct me if I am wrong, that some rounds will only have 3 games?

I am just glad I have Kayo this year. I won’t be missing the matches involving Port Adelaide.

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Today’s Herald Sun has revealed the new line-ups for The Kick and Talking Footy.
The Kick
Nat Edwards (host), Matthew Richardson, Campbell Brown, Byron Cooke, Jacqueline Felgate and a rotation of young stars including Melbourne’s Angus Brayshaw and Essendon’s Andrew McGrath
Talking Footy
Luke Darcy (host), Wayne Carey, Tim Watson, Tom Browne, Jacqueline Felgate and Herald Sun’s Michael Warner.

Sam Lane, who was part of The Kick until the end of 2018 season, will conduct features and interviews across the AFL coverage.


Not exactly sure what that means, but I can imagine not being part of The Kick was a result of Nat Edwards joining and probably not her own?

Sam is very good and hope we now see her extensively, most telecasts doing live crowd and half time interviews, recorded features, etc. Probably a fill-in too.

She is heavily involved in AFLW and other Seven Sport events I guess.


All broadcasting details are on the afl Web
have attached Melbourne tv viewing for round 1