@LLZ do you foresee any new languages added? Why only remove, remain, unsure?
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A shame, but why would you want to return?
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SBS Radio to change to SBS Audio next year
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Sounds cringe if you ask me. Radio is much more suitable, as people have literally been used to it for 40+ years!
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Pleasing to see that SBS appears to be recognising the rather ad-hoc nature of its podcasting ‘strategy’ at present. What will be interesting is whether this is the start of a broader pivot away from broadcast radio towards podcasting and online content as the main method of connecting with multicultural communities.
Plenty of conversations in the sector and on forums like Media Spy about the future of radio/audio broadcasting, but rarely do we give pause to LOTE media, which has its own nuances and distinct listening patterns compared with English-language broadcasting. Could podcasting be easier to cut through with newer generations of migrants than dedicated language shows on AM/FM/DAB+?
As a branding exercise, I wouldn’t be too concerned: it’s not as though the radio stations will change to SBS Audio 1, for example. Can see it working in a similar way to how the ABC promotes its radio stations as being “on radio, on TV, or on the ABC Listen app”.
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Neither SBS football station on digital radio has an Australian call of the world cup final. SBS Football 1 is a BBC call, 2 is in French, nothing in Spanish for Argentina.
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SEN has the English call, and there are multiple other language streams available online.
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New Year’s Day countdown with SBS Chillest 100
SBS Chill is counting down the Chillest 100 songs to help everyone start 2023 in a relaxing way. Last time, the countdown featured Flight Facilities, Portishead, Tycho and more, and listeners can expect a similar stellar line up in 2023.
Following a recent listener vote the submissions were all tallied, and the votes are now in for the chillest songs of the year with SBS Chill ready to count them down on the first of January.
SBS Chill is the destination for downtempo, electronic, lo fi grooves, playing a breadth of artists from around the world and features unsigned DJs, producers and musicians.
“We’re excited to celebrate the new year with our listeners who have voted for their top songs – we’ll be counting down all 100 songs from noon on New Years’ Day,” said Rob Miller, Music Producer of SBS Chill.
SBS Chill’s most played songs were Wishes by Purrple Cat and The Impossible Silence by Eric Hilton. Other listener favourites were Air, Massive Attack and Groove Armada.
The line-up at SBS Chill is curated to be so relaxed even office workers and students can listen on a loop all day.
“Every year we’ve seen SBS Chill grow and we’ve had amazing feedback from listeners who listen all day while they work or study – teachers have even tuned in to encourage mindfulness in the classroom,” Miller said.
“It’s music that’s very easy to listen to and we’ve heard it’s been comforting to people and even pets who feel anxious, especially during COVID isolations.”
The SBS Chill playlist on Spotify - The Downtempo Chill – has more than 9,300 likes and is one of the most liked playlists in the genre.
SBS Chill will be counting down the Chillest 100 from noon to 8.30pm, New Years’ Day.
Listen to SBS Chill on DAB+ Radio, the SBS Radio App or on television on Channel 39 and 306.
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SBS Arabic24 announces new programming line-up, including weekend breakfast and increased music offering
SBS Arabic24, a dedicated DAB+ digital radio station broadcasting and streaming Australian and global news and current affairs, entertainment and music 24/7 in Arabic, has announced a new 2023 programming line-up commencing today.
A new weekend morning show Best of SBS Arabic24 – Week in Review will air on Saturdays and Sundays from 6am to 8am, while an increased music offering giving a unique cultural touchpoint to audiences’ homelands will see the popular Bayt Al Mazzika music show timeslot expanded to 9am to 3pm on weekdays with live hosting between noon and 1pm.
These programming updates complement SBS Arabic24’s flagship Good Morning Australia live breakfast show and Australia Alyaom live afternoon show, with recent research showing Arabic-Australian audiences want increased entertainment and a special focus on music connecting them to the latest news and trends from their diverse cultures.
These schedule changes are timed with BBC Arabic radio ceasing its linear transmission to develop digital audio content. BBC Arabic radio has been a content partner of SBS Arabic24 since 2016.
SBS Director of Audio & Language Content, David Hua, said: “SBS Arabic24 is an important part of SBS’s multilingual services for all Australians. We’re excited to build out our offering for the more than 367,000 Arabic speakers in Australia with a new weekend morning show and almost 120 additional hours of music every week to help entertain, inform and connect. BBC Arabic radio has been a valued and trusted content partner of SBS Arabic24 since our launch nearly seven years ago, and we’re using this opportunity to deliver even more SBS-produced content tailored to our multicultural audiences’ needs.”
SBS Arabic24 Executive Producer, Sylva Mezher, said: “Listeners told us they wanted more entertainment throughout the week and a relaxing way to spend their weekend mornings. Our new show The Best of SBS Arabic24 – Week in Review on Saturdays and Sundays from 6am to 8am will engage and entertain audiences wanting to catch up on the best parts of the week that’s been and enjoy our mix of music covering the latest hits and nostalgic memories.”
SBS Arabic24 ‘Bayt Al Mazzika’ host, Sanae Ouahib, said: “Listeners often tell me that music is their way of maintaining strong cultural connections to their homelands across diverse Arab-speaking communities. Our new show Bayt Al Mazzika Live will bring all the top hits from Lebanon, Egypt, Iraq and beyond, including by Wael Kfoury and Amro Diab, as well as your favourite golden oldies from Feyrouz and Um Kolthoum.”
In addition to the above programming, Pop Arabi will deliver the best of Arabic music overnights and weekends, while live news bulletins will run on weekdays every hour from 6am t0 6pm, rounding out a strong offering across news and current affairs, talkback, music and popular culture.
SBS Arabic24 is an important part of SBS’s multilingual services available in more than 60 languages across multiple platforms. SBS’s Arabic in-language content across digital and FM radio, online, podcasting, social media and television includes SBS-produced Arabic TV news bulletins on SBS WorldWatch and SBS On Demand.
SBS Arabic24 digital radio schedule
Monday to Friday*
6am to 9am: Good Morning Australia (live) – with Fares Hassan and Petra Taok
9am to 3pm: Bayt Al Mazzika
12pm to 1pm: NEW! Bayt Al Mazzika (live) – with Sanae Ouahib
1pm to 3pm: Bayt Al Mazzika
3pm to 6pm: Australia Alyaom (live) – with Iman Riman, Hana Yassin and Manal Al-Ani
6pm onwards: Pop Arabi – the best of Arabic music
*Includes live news bulletins every hour from 6am to 6pm with Saleem Al-Fahad and Hachem El-Haddad
Saturday to Sunday
6am to 8am: NEW! The Best of SBS Arabic24 – Week in Review – with Sanae Ouahib
8am to 6am: Pop Arabi – the best of Arabic music
Other channels
SBS Arabic24 will continue to broadcast on SBS Radio 2 (FM) daily from 6am to 8am, and on the SBS National Radio Network daily from 6am to 7am.
SBS News in Arabic by SBS’s News and Current Affairs team is on SBS WorldWatch weeknights from 8pm to 8.30pm, and also available on SBS On Demand.
Visit the SBS Arabic24 website – Arabic | English
SBS Audio goes live with brand evolution
The launch of SBS Audio means that audiences can now enjoy SBS’s full audio offering in one unified digital experience for the first time. Improvements include better showcasing of podcasts, individual station pages and music search features.
SBS has today gone live with a rebrand of its audio offering for multilingual audiences by switching on SBS Audio.
The change coincides with a refresh of SBS Audio’s digital offering, designed to better showcase and improve access to the public broadcaster’s podcasts and live streaming services.
The move was announced last November at SBS’s Upfront where the network unveiled its 2023 content line-up to reflect the evolution of SBS’s cross-platform offering across more than 60 different languages. It comes on the same day that the public broadcaster announces the findings of its five yearly Language Services Review.
“Today is a big day for SBS and how we respond to our listeners,” said David Hua, SBS Director of Audio and Language Content. “We’ve always been in conversation with our audiences, speaking their language and sharing stories. Not only are we announcing an update on how we are reflecting contemporary Australia in our content, but we are also going live with changes to SBS Audio that demonstrate how we are better serving our audiences on their preferred platforms.
“Every week we broadcast more than 262 hours of original audio content. The new SBS Audio digital experience across the app and website will further drive growth in a space where we are already seeing more than six million streams and podcast downloads every month.”
With more than 5.6 million Australians using a language other than English at home, SBS Audio provides content for diverse communities, including in English and for those learning a new language. Its SBS Radio 1, SBS Radio 2 and SBS Radio 3 channels broadcast news, information and entertainment in over 60 languages, while its SBS Chill, SBS PopAsia and SBS PopDesi music channels engage all Australians through music and culture from around the world. Its SBS Arabic24 channel and SBS 中文 (SBS Chinese) program provide comprehensive services for Australia’s largest language communities across a growing audio and digital offering.
Today’s digital changes see a number of new features introduced to the SBS Audio website that include better showcasing of podcast content from across the entire SBS network, improved discoverability of live language and music programming at any time, and new individual pages for all seven radio stations.
The new station pages are designed to help users understand what’s available and when to tune-in to their preferred live programming. SBS will also help audiences answer the question of "What was that song?” with a new music search feature using day and hour filtering on music station pages for SBS Chill, PopAsia and PopDesi.
SBS was named Podcast Publisher of the Year at the 2022 Australian Podcast Awards, and both the website and app showcase all the popular and award-winning podcasts from across the network also including SBS News and Current Affairs, SBS Television, and NITV Radio.
Adam Sadler, SBS Director of Media Sales, noted that since the change had been announced there had been a very positive reaction from brands and agencies looking to speak directly to multilingual audiences.
“There has always been a large, highly engaged audience tuning in on radio and digital,” said Sadler. “We are heartened by the reaction of the market who recognise the benefit of this shift enabling us to reach specific and highly engaged communities in a way which is both highly effective and clearly measurable.”
Hua noted that the change in name did not impact individual programs or SBS’s commitment to serving audiences on linear radio.
“Radio has always been at the heart of what we do and that won’t change,” said Hua. “What began more than 45 years ago as radio programs in a handful of languages has evolved to become an innovative, multi-platform media network that is meeting the needs of not just first-generation migrants, but also multilingual speakers who might be second or even third-generation and we are doing it on the platforms they prefer.”
The new SBS Audio website is at SBS.com.au/Audio. The SBS Audio App can be downloaded via the App Store for iOS and Google Play for Android.
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Results of the SBS Language Services Review
SBS has a long and proud history of helping build belonging and connection for all people. As SBS nears its 50th anniversary in 2025, we remain committed to serving contemporary Australia with multilingual content tailored to the needs of diverse communities.
We’ll grow our digital-first multi-platform approach across broadcast radio, live streaming, digital publishing and podcasting to better meet audience preferences, as reflected in our new brand name SBS Audio which is now live.
Updates to language services
SBS will continue to serve over 60 diverse languages, representing 92% of Australia’s 5.6 million users of languages other than English, and ranging from some of the largest language groups to some of the smallest. See table below for our updated language list.
Languages meeting the LSR Selection Criteria (63)
Amharic
Hmong
Polish
Arabic
Indonesian
Portuguese
Armenian
Italian
Punjabi
Assyrian Japanese
Rohingya
Bangla
Karen
Russian
Bislama (new)
Khmer
Samoan
Bosnian
Kirundi
Serbian
Burmese
Korean
Sinhala
Cantonese
Kurdish
Somali
Croatian
Lao
Spanish
Dari (includes Hazaragi)
Macedonian
Swahili
Dinka
Malay (new)
Tamil
Dutch *
Malayalam
Telugu (recommit)
Filipino
Maltese
Tetum (new)
French
Mandarin
Thai
German
Mongolian
Tibetan
Greek
Nepali
Tigrinya
Gujarati
NITV Radio **
Turkish
Hakha Chin
Oromo (new)
Ukrainian
Hebrew
Pashto
Urdu
Hindi
Persian
Vietnamese
- SBS Dutch to pilot commissioned digital content to reach Afrikaans users.
- Additional digital content for Indigenous languages to grow the prominence of First Nation voices
Summary of changes
- Fifty-eight currently served SBS languages will continue.
- Four new high needs languages will launch – Bislama, Malay, Oromo and Tetum.
- One large language will be recommissioned – Telugu.
- Six currently served languages did not meet the minimum language selection criteria – Albanian, Bulgarian, Finnish, Romanian, Slovak and Slovenian.
SBS intends to decommission these services, making existing content available online for an extended period.- Three languages in recess since 2018 – Czech, Estonian and Hungarian – also did not meet the minimum language selection criteria and will not be recommissioned.
- In response to growing migration from South Asia, SBS will recommit to commissioning Telugu and grow its Punjabi and Nepali teams. SBS will also launch an English-language podcast and social media targeted to younger, South Asian audiences to assist daily life and help strengthen belonging and social cohesion.
- In partnership with NITV, SBS Learn and other stakeholders, SBS will grow the prominence of First Nations voices as outlined in SBS’s Reconciliation Action Plan 2022-2026. We will commission digital content in Indigenous languages to aid language preservation, in addition to continuing the NITV Radio service.
- SBS will also increase investment in Auslan accessible content and bespoke resources for emerging migrant communities via the SBS Language Settlement Guide, as well as commission an Afrikaans-language podcast to be distributed through SBS Dutch and rename SBS Dari to SBS Dari (includes Hazaragi) to increase visibility of existing services to this community.
SBS is strongly committed to delivering on our Charter with these updates designed to reflect contemporary Australia. As SBS nears its 50th anniversary in 2025, we look forward to strengthening our unique role in the Australian media landscape by continuing to serve all Australians with distinctive multicultural and First Nations content in more than 60 languages to build long-lasting social cohesion and belonging.
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In my opinion, while its great that SBS is catering to new communities arriving in Australia, I can’t but feel a little bit disappointed with the languages being axed. Sure, their respective communities may not be that big, but think about the older generation who don’t prefer using digital technology and resort to traditional media like radio and television?
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In addition, digital radio brands SBS Radio1, SBS Radio2, SBS PopAsia, SBS PopDesi, SBS Chill and SBS Arabic24 will be available on LiSTNR.
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LiSTNR and SBS Audio announce partnership for SBS podcasts and radio streams
- Top SBS podcasts including SBS News In Depth, Eyes on Gilead: A Handmaid’s Tale Podcast, Seen with Yumi Stynes, and My Ramadan join LiSTNR -
LiSTNR and SBS today announced a multi-year partnership that will see no less than 40 of SBS’s premium podcasts, plus six of its digital radio stations, available on LiSTNR.
A range of SBS’s most popular and acclaimed podcasts will be housed on LiSTNR including SBS News In Depth, Eyes on Gilead: A Handmaid’s Tale Podcast, Seen with Yumi Stynes, My Ramadan, The Ugly Ducklings of Italian Cuisine, and The Uluru Statement from the Heart which is available in over 80 languages.
In addition, digital radio brands SBS Radio1, SBS Radio2, SBS PopAsia, SBS PopDesi, SBS Chill, and SBS Arabic24 will be available on LiSTNR.
SBS launched SBS Audio last month, which houses all SBS’s audio products in more than 60 languages in one unified digital experience on app and web. According to the 2021 Census the number of Australians using a language other than English at home grew 16% to more than 5.6 million*, with SBS serving 92% of these users to reach more audiences than ever before.
Today the LiSTNR network announced it now reaches a new record of more than 8 million Australian podcast listeners^. On LiSTNR, SBS will have the ability to expand its overall reach as well as access a continually expanding signed-in known audience of more than1.3 million. SBS podcasts and audio streaming already sees more than 5 million streams per month on its existing platforms and this new partnership will further extend that reach.
LiSTNR Head of News & Information, Melanie Withnall, said: “LiSTNR is delighted to announce it is partnering with SBS. SBS provides audio content in all of Australia’s most spoken languages and it is great for LiSTNR to be able to share this content with our users from culturally and linguistically diverse communities, and also to provide different perspectives in news and information.”
SBS Director of Audio Language Content, David Hua, said: “SBS is excited to be working with LiSTNR on this exciting new partnership. Recently SBS went live with its new brand position of SBS Audio which reflects how our unique offering is being taken up on a variety of platforms to suit the needs of our contemporary audiences.
“LiSTNR is a leader in the space and we are very pleased that our podcasts and audio streams will now be available on their platform.”
SBS Media will continue to provide exclusive sales representation on its unique audio offering.
*Sources: ABS Census 2021
^Australian Podcast Ranker – Triton Digital, March 2023
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SBS Audio and the Australian War Memorial launch the Ode of Remembrance in 45 languages
In collaboration with the Australian War Memorial, SBS Audio presents the Ode of Remembrance in 45 languages to foster greater understanding and inclusion, as well as recognise the cultural diversity of those who have served.
SBS Audio has undertaken a special initiative to translate and record the Ode of Remembrance into 45 languages, making it accessible to all Australians. This will be launched in the lead-up to Anzac Day in collaboration with the Australian War Memorial. Listen online here.
Australian War Memorial Director, Matt Anderson, said: “The Ode of Remembrance is a key recital within Anzac Day commemorations, honouring the sacrifice of those forever lost to us. These language translations are an important step in recognising Australia’s celebrated cultural diversity and as global citizens we remember all those who served and who have sacrificed.”
SBS Director of Audio and Language Content, David Hua, said: “SBS aims to share more of Australia’s history and what all Australians hold dear by re-expressing the Ode of Remembrance in 45 languages. I’m proud of how SBS can reach diverse audiences in this way to build understanding and inclusion and contribute to a more cohesive society.”
SBS has similarly collaborated with other organisations to make significant national occasions accessible to all Australians. In 2020, SBS re-expressed the Statement from the Heart into more than 80 languages together with the Uluru Dialogue and Indigenous Law Centre UNSW to open up the dialogue between Australia’s Indigenous people and multicultural communities.
The Ode of Remembrance is available in 45 languages, including English: Amharic, Arabic, Armenian, Assyrian, Bangla, Bosnian, Burmese, Cantonese, Croatian, Dari, Dutch, English, Filipino, Greek, Gujarati, Hebrew, Hindi, Hmong, Indonesian, Italian, Japanese, Khmer, Korean, Kurdish, Macedonian, Malayalam, Maltese, Mandarin, Nepali, Pashto, Persian, Polish, Portuguese, Punjabi, Russian, Serbian, Sinhala, Spanish, Swahili, Tamil, Thai, Tigrinya, Turkish, Urdu and Vietnamese.
Listen online here, including written transcripts.
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SBS Audio engages contemporary Australia with new multilingual marketing campaign
The recently rebranded SBS Audio has launched a vibrant multilingual marketing campaign to drive Australian audiences to its distinctive cross-platform offering across podcasts, radio, music and more, now available at one unified digital destination.
The brand evolution of SBS Audio announced in March 2023 is now complete, with the public broadcaster’s latest ad campaign drawing audiences to its newly refreshed SBS Audio app and website designed to improve discoverability of its innovative multilingual audio content – including a growing suite of award-winning podcasts.
The campaign targets multicultural audiences, as well as those seeking diverse perspectives and storytelling through a contemporary and uniquely Australian lens. The creative leads with a promise to “match your wavelength”, urging audiences to discover SBS’s podcasts, music and trusted news in more than 60 languages.
Running across paid and owned media through June, the distinctive ads feature the many faces of contemporary Australia and speak directly to multilingual audiences. This includes creative in Arabic, English, Korean, Mandarin, Punjabi, Spanish and Vietnamese, which also reflects personalisation options available in app and on the website.
SBS Director of Marketing, Jane Palfreyman, said: “The campaign encourages Australian audiences to discover SBS Audio’s strong podcasting, music and news offering which is now easily discoverable at one digital destination at any time of day.
“We aim to deeply engage and grow audiences on the platforms where they’re already at with our promise to ‘match their wavelength’ in terms of both content and channel choices.”
SBS Director of Audio and Language Content, David Hua, said: “With more than six million streams and podcast downloads every month and over 262 hours of original content published weekly, SBS Audio is really pleased to be continuing our digital evolution to better serve Australian audiences on the platforms they prefer.
“Radio has always been at the heart of what we do and that won’t change. However, we’re excited that users can now also immerse themselves in a great digital experience to discover something new and build connection through language and storytelling.”
With more than 5.6 million Australians using a language other than English at home, SBS Audio provides content for diverse communities, including in English and for those learning a new language.
The improved discoverability and accessibility features available on the SBS Audio App and website since March include:
- Better showcasing of podcasts from across the entire SBS Network including SBS Audio, SBS News and Current Affairs, SBS Television and NITV, with SBS named Podcast Publisher of the Year in 2022.
- Individual station pages for all seven radio stations to help users understand what’s available and when to tune-in to their preferred live programming across news, information, entertainment and music in over 60 languages.
- A "What was that song?” music search feature using day and hour filtering on music station pages for SBS Chill, PopAsia and PopDesi.
The SBS Audio website is at SBS.com.au/Audio. The SBS Audio App can be downloaded via the App Store for iOS and Google Play for Android. Selected SBS Audio content is also available wherever audiences consume podcasts and radio streams, including Apple Podcasts, LiSTNR, Spotify and TuneIn.
Lowanna Grant joins NITV Radio as Executive Producer and Presenter
SBS Audio has announced the appointment of proud Wiradjuri and Western Arrernte woman, Lowanna Grant, as the Executive Producer of NITV Radio.
NITV Radio is among SBS Audio’s more than 60 multilingual services, and is dedicated to exploring news, events and issues that affect Aboriginal and Torres Strait Islander communities. With the latest news alongside interviews and features, NITV Radio shares stories with a national focus and from a First Nations lens.
During her first NAIDOC Week as Executive Producer and Presenter, Grant – who commenced in the role last month - will discuss the importance of First Nations languages with Letetia Harris, Wiradjuri language teacher at Charles Sturt University. Grant graduated from Charles Sturt University herself in 2022 with a Graduate Certificate in Wiradjuri Language, Culture and Heritage.
Conversing partly in Wiradjuri language, the interview will also touch on the language revitalisation work of Wiradjuri Elder, Dr Stanley Grant Snr AM, and Grant’s paternal grandfather. Dr Grant, his brother the late Pastor Cec Grant OAM and Dr John Rudder were pioneers in reconstructing Wiradjuri language, which led to the production of a Wiradjuri dictionary, children’s books and university teaching materials. In 2022, Dr Grant was awarded the NAIDOC Lifetime Achievement Award for his significant contributions.
Grant said, “I’m looking forward to delivering this story during NAIDOC Week which celebrates Wiradjuri language and the Elders who have had such a huge impact by working to keep First Nations languages alive through language revitalisation and teaching.”
As Executive Producer, Grant will lead the editorial direction for NITV Radio, presenting the program and producing its distinctive and innovative multiplatform content sharing the diverse voices and perspectives of First Nations peoples.
She was previously at NITV where she has been working since 2017. She brings a range of experience to the role, including most recently as the Indigenous Lead in the Programming team for the channel where she was focused on the curation of NITV’s content on SBS On Demand. Prior to that, she worked across a number of areas in NITV, supporting the delivery of content and key projects as well as presenting, including in the Commissioning team overseeing the short-form documentary initiative, Our Stories, as the presenter of The World Game on NITV, and as a key player in the channel’s coverage of NAIDOC Week, the Koori Knockout and SBS’s Always Was Always Will Be season of programming around January 26.
David Hua, Director of Audio and Language Content said: “We’re thrilled to have Lowanna join the team at NITV Radio. I’m looking forward to the passion, cultural knowledge and fresh perspective she’ll bring for our listeners across platforms. I’m also looking forward to seeing First Nations stories shared with more multicultural and multilingual Australians as outlined in the SBS Elevate Reconciliation Action Plan. We’re excited to have Lowanna come on board, particularly at a time when ensuring the voices of our communities are heard is so important, and to continue telling important First Nations stories through NITV Radio.
On her appointment, Grant said: “I’m so excited to be joining the NITV Radio team and taking on this important role for such a unique program, and vital part of SBS’s broader audio offering. NITV Radio provides a critical platform to cover the news impacting Aboriginal and Torres Strait Islander peoples, and dive into the issues and stories featuring a diverse range of voices from our communities including in First Nations languages.”
Grant commenced in the role last month, and is based in SBS’s Artarmon office.
SBS Audio has also recorded an Acknowledgement of Country in over 40 languages to mark NAIDOC Week, making it accessible to multicultural communities around Australia to use at events. Translated Acknowledgements of Country are available on the SBS Voice Referendum portal. Audiences can hear an Acknowledgement of Country in their language and read information explaining the purpose of an Acknowledgement of Country, it’s importance and how to deliver one.
NITV Radio broadcasts at 12noon on Mondays and Wednesdays, and at 1pm on Fridays on SBS Radio 1, as well as the NITV Radio website, and the SBS Audio app. NITV Radio also produces distinctive podcasts like BLA.C.K Medicine and Conversations on Country.