Saturday 29 January 2022

Yep. The Perth numbers are truly extraordinary considering the very low numbers for the last two weeks. They obviously refuse to watch 9.

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Nine’s PR department posted the regional audiences on its Twitter account this morning.

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The national figures are incredible - and even more so for the doubles final. Unbelievable figures for a doubles final.

Tennis:

  • Ash Barty victory is the highest rating Australian Open Women’s Final in OzTAM history.

  • Kyrgios and Kokkinakis Men’s Doubles Final win was the highest rating Australian Open Men’s Doubles Final in OzTAM history.

  • Nine dominates Saturday viewing with all key demos & total people.

  • 9Now was the #1 broadcaster yesterday with a Live CFTA minutes share of 86%

  • The Women’s Final recorded the highest live BVOD Audience of the Australian Open ever, with 241,000 people tuning in to watch Barty defeat Collins. The match is 4.4 times higher than last year’s Women’s Final and 1.7 times higher than last year’s Men’s Final

  • The Men’s Doubles Final recorded the highest ever Live BVOD Audience for a Doubles match. The Final recorded a Live BVOD Audience of 167,000, an increase of 5137% on last year’s Men’s Doubles Final

  • 6.630 million watch day 13 of AO 2022

  • 12.051 million viewers have tuned into Nine’s coverage of AO 2022

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Perth people finally realised their TV’s go past 7. Big number for 9.

5 Likes

The last time I saw a prime ti e audience share greater than that was in the Sydney 2000 Games. That was pre-OzTam when Neilsen in the railings. I think the night of Cathy Freeman was a 70% or higher share.

Phenomenal ratings last night with Barty. Nothing more you can say really. The overnight metro is one metric. There’s all the BVOD to add and regionals as well.

5 Likes

This will be one of those once in a generation sort of results, AFL will never be able to outrate this, we are talking about a global event here.

The only thing that will beat this will be another Aussie in Ash’s position however they are probably it even born yet. Perhaps a Melbourne or Sydney future Olympics this century might have a chance also.

3 Likes

Not sure where the talk of not being likely to be beaten is coming from.

Reminder last year’s AFL had a metro audience of 3,006,000; year before 2,979,000 - both night games. 2016 had 3,070,000 in the afternoon.

4 Likes

When was the last time Nine News Perth out-rated Seven Perth

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and yet it was less than last years Grand Final

And what does it being a “global event” have to do with Australian TV ratings?

If the AFL moves to a night / twilight grand finals permanently it will beat this nearly every year. Because the AFL grand final is easily the biggest event in Australia

3 Likes

Bear in mind, the last two AFL Grand Finals weren’t meant to be at night, they were specially moved there due to coronavirus reasons. The first was also during a lockdown and the second a very long drought broken (Melbourne FC).

So I’d argue extenuating circumstances, where they’d otherwise have more likely than not been lower, if not much lower (look at 2017, 2018 and 2019 ratings - also NRL Grand Finals and SOO).

Echoing others, regardless of whether the AFL is back in day or night again, it’s highly doubtful to do 3m metro three years in a row, which has never happened before also.
So including regional and definitely the ceremony with the trophy, very hard to see Barty’s Aus Open final being topped all year. Unbelievable result last night.

3 Likes

Somehow I can imagine a former member/infamous Seven fanboy crying his heart out over Nine’s astronomical share last night. He wanted the tennis so badly on Seven and never would’ve seen this day to be so brutal :rofl:

4 Likes

The AFL has had two grand finals at night time and they have both done 3 million metro. It has obviously been rare historically in an afternoon slot but if it goes 9 / twilight again then it is just as likely to get those sort of numbers again.

Even if it is back in the afternoon, the Swans or the Lions making the GF could push it passed 3 million metro again.

In regards to the AFL and last night’s AO ratings comparison a few things worth noting.

AFL is very embedded in our culture so is pretty much always going to get 2M+.

The Women’s AO final drew more than 3x that of last year with metro audiences. This truly makes it a huge event that got significantly more people watching than usual.

Also I think a big factor for the AFL ratings the last couple of years have a lot to do with 2 of the biggest states being in lockdown, including the AFLs biggest market. That’s many more people at home able to watch than a usual Saturday. I’d be interested to compare how a night final does on a usual Saturday night when some people are likely to be out doing other things too.

Either way both will likely be the biggest television events this year.

5 Likes

Another way to look at this, is what was the last program to get 1.78m / 1.45m metro in just Sydney and Melbourne combined? I’m guessing that Federer vs Nadal final in 2017? Before that probably many years. That is juicy stuff for Nine today from the two main commercial markets. (By comparison, AFL minimal in Sydney and NRL minimal in Melbourne).

edit

Okay, just realised that was a poor way of wording it, as of course Melbourne’s AFL numbers have been ridiculous, so immediately inflates the overall number by a long way. But I guess what I was trying to say is, when was the last time Sydney and Melbourne both had 700k+ audiences?

These figures are extraordinary either way you cut it, and this is only Barty vs Collins. Imagine if it was a Barty vs Osaka/Williams matchup, the ratings would shoot through the roof (could be well exceeding 70%+) share.

Nine well and truly have the tennis at the best time ever.

11 Likes

Absolutely smashing Channel Nine!

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An interesting fine print from Nine (available on the 9 Ent Co website from their wrap release):

“WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003”.

@TV.Cynic Does this mean in those years, Seven just coded it as “D13” or something (women’s finals were played during day time until moving to prime time in 2009 - Maria Sharapova’s victory in 2008 was the last and she was also the last not to drop a set all tournament like our Ash).

1 Like

image TOTAL TV Report FTA - Total People

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -PRESENTATION NINE
4,127,000
7%
2,832,000
11,000
1,035,000
3,000
246,000
195,000
51,000
2 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -BARTY V COLLINS NINE
3,836,000
7%
2,581,000
10,000
995,000
7,000
243,000
192,000
51,000
3 2022 AUSTRALIAN OPEN D13 -MEN'S DOUBLES FINAL NINE
2,483,000
8%
1,725,000
10,000
572,000
8,000
168,000
134,000
34,000
4 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -PRE MATCH NINE
1,777,000
5%
1,169,000
2,000
519,000
0
87,000
69,000
18,000
5 2022 AUSTRALIAN OPEN D13 -MEN'S DOUBLES FINAL -PRESENTATION NINE
1,316,000
9%
940,000
7,000
263,000
4,000
102,000
82,000
20,000
6 NINE NEWS SATURDAY NINE
1,264,000
4%
865,000
2,000
356,000
0
41,000
33,000
8,000
7 SEVEN NEWS - SAT SEVEN
1,207,000
2%
808,000
1,000
378,000
0
20,000
16,000
4,000
8 DEATH IN PARADISE-EV ABC
782,000
36%
368,000
78,000
206,000
48,000
82,000
66,000
16,000
9 ABC NEWS-SA ABC
734,000
3%
467,000
2,000
245,000
1,000
19,000
16,000
3,000
10 ALL CREATURES GREAT AND SMALL-EV ABC
701,000
65%
282,000
126,000
142,000
55,000
96,000
78,000
18,000
11 BORDER SECURITY - AUSTRALIA'S FRONT LINE SEVEN
590,000
3%
375,000
7,000
199,000
1,000
8,000
6,000
2,000
12 COUNTRY HOUSE HUNTERS AUSTRALIA NINE
488,000
3%
329,000
1,000
143,000
0
15,000
12,000
3,000
13 WEEKEND SUNRISE - SAT SEVEN
460,000
3%
270,000
0
178,000
0
12,000
9,000
3,000
14 NINE NEWS: FIRST AT FIVE NINE
446,000
3%
284,000
0
148,000
0
14,000
11,000
3,000
15 10 NEWS FIRST SAT TEN
351,000
1%
222,000
0
124,000
0
5,000
4,000
1,000
16 BORDER SECURITY - AUSTRALIA'S FRONT LINE (R) SEVEN
351,000
2%
236,000
3,000
108,000
0
4,000
3,000
1,000
17 2022 AUSTRALIAN OPEN D13 -PRE MATCH NINE
348,000
3%
220,000
0
119,000
0
9,000
7,000
2,000
18 WEEKEND SUNRISE - SAT - LATE SEVEN
345,000
3%
198,000
0
138,000
0
9,000
7,000
2,000
19 WEEKEND SUNRISE - SAT - EARLY SEVEN
317,000
3%
181,000
0
127,000
0
9,000
7,000
2,000
20 WEEKEND TODAY - SATURDAY NINE
311,000
5%
204,000
0
93,000
0
14,000
11,000
3,000
21 CALL THE MIDWIFE RPT ABC
302,000
16%
181,000
20,000
80,000
14,000
7,000
6,000
1,000
22 WEEKEND TODAY - SATURDAY - LATE NINE
295,000
5%
202,000
0
79,000
0
14,000
11,000
3,000
23 WEEKEND BREAKFAST-AM ABC
281,000
4%
180,000
0
91,000
0
10,000
8,000
2,000
24 SEVEN NEWS AT 5 SEVEN
257,000
2%
181,000
0
72,000
0
4,000
3,000
1,000
25 SEVEN'S CRICKET: FIRST TEST - THE WOMEN'S ASHES D3 S1 SEVEN
248,000
0%
147,000
0
101,000
0
0
0
0
26 SBS WORLD NEWS SBS
245,000
5%
152,000
6,000
81,000
1,000
5,000
4,000
1,000
27 SEVEN'S CRICKET: FIRST TEST - THE WOMEN'S ASHES D3 LUNCH SEVEN
242,000
0%
155,000
0
87,000
0
0
0
0
28 M- FAST & FURIOUS 6 SEVEN
241,000
3%
138,000
3,000
95,000
1,000
4,000
3,000
1,000
29 NEW AMSTERDAM -RPT NINE
209,000
17%
140,000
5,000
38,000
1,000
25,000
20,000
5,000
30 WEEKEND TODAY - EARLY SATURDAY NINE
205,000
5%
131,000
0
64,000
0
10,000
8,000
2,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2022: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

image TOTAL TV Report FTA - 25-54

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -PRESENTATION NINE
1,656,000
10%
1,175,000
5,000
325,000
0
151,000
121,000
30,000
2 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -BARTY V COLLINS NINE
1,509,000
11%
1,062,000
4,000
293,000
1,000
149,000
119,000
30,000
3 2022 AUSTRALIAN OPEN D13 -MEN'S DOUBLES FINAL NINE
1,051,000
11%
757,000
4,000
186,000
1,000
103,000
83,000
20,000
4 2022 AUSTRALIAN OPEN D13 -WOMEN'S FINAL -PRE MATCH NINE
646,000
9%
450,000
1,000
142,000
0
53,000
42,000
11,000
5 2022 AUSTRALIAN OPEN D13 -MEN'S DOUBLES FINAL -PRESENTATION NINE
550,000
13%
405,000
1,000
80,000
1,000
63,000
51,000
12,000
6 NINE NEWS SATURDAY NINE
359,000
7%
262,000
1,000
73,000
0
23,000
19,000
4,000
7 SEVEN NEWS - SAT SEVEN
291,000
4%
187,000
0
93,000
0
11,000
9,000
2,000
8 BORDER SECURITY - AUSTRALIA'S FRONT LINE SEVEN
153,000
3%
90,000
0
58,000
0
5,000
4,000
1,000
9 WEEKEND SUNRISE - SAT SEVEN
132,000
6%
80,000
0
45,000
0
7,000
5,000
2,000
10 ABC NEWS-SA ABC
125,000
8%
80,000
0
36,000
0
9,000
8,000
1,000
11 COUNTRY HOUSE HUNTERS AUSTRALIA NINE
119,000
8%
79,000
0
31,000
0
9,000
7,000
2,000
12 WEEKEND TODAY - SATURDAY - LATE NINE
114,000
9%
78,000
0
27,000
0
9,000
7,000
2,000
13 NINE NEWS: FIRST AT FIVE NINE
108,000
8%
67,000
0
33,000
0
8,000
6,000
2,000
14 DEATH IN PARADISE-EV ABC
107,000
102%
33,000
12,000
20,000
5,000
37,000
30,000
7,000
15 WEEKEND SUNRISE - SAT - LATE SEVEN
104,000
5%
63,000
0
36,000
0
5,000
4,000
1,000
16 ALL CREATURES GREAT AND SMALL-EV ABC
104,000
142%
30,000
15,000
13,000
3,000
43,000
35,000
8,000
17 M- FAST & FURIOUS 6 SEVEN
104,000
4%
60,000
1,000
40,000
0
3,000
2,000
1,000
18 WEEKEND TODAY - SATURDAY NINE
101,000
10%
65,000
0
27,000
0
9,000
7,000
2,000
19 NEW AMSTERDAM -RPT NINE
97,000
23%
65,000
3,000
14,000
0
15,000
12,000
3,000
20 10 NEWS FIRST SAT TEN
96,000
2%
70,000
0
24,000
0
2,000
2,000
0
21 2022 AUSTRALIAN OPEN D13 -PRE MATCH NINE
96,000
5%
59,000
0
32,000
0
5,000
4,000
1,000
22 WEEKEND SUNRISE - SAT - EARLY SEVEN
90,000
6%
56,000
0
29,000
0
5,000
4,000
1,000
23 WEEKEND BREAKFAST-AM ABC
82,000
6%
55,000
0
22,000
0
5,000
4,000
1,000
24 BORDER SECURITY - AUSTRALIA'S FRONT LINE (R) SEVEN
76,000
4%
52,000
1,000
21,000
0
2,000
2,000
0
25 SEVEN'S CRICKET: FIRST TEST - THE WOMEN'S ASHES D3 S1 SEVEN
73,000
0%
43,000
0
30,000
0
0
0
0
26 SEVEN'S CRICKET: FIRST TEST - THE WOMEN'S ASHES D3 LUNCH SEVEN
69,000
0%
48,000
0
21,000
0
0
0
0
27 WEEKEND TODAY - EARLY SATURDAY NINE
67,000
10%
43,000
0
18,000
0
6,000
5,000
1,000
28 SEVEN NEWS AT 5 SEVEN
58,000
4%
41,000
0
15,000
0
2,000
2,000
0
29 TODAY EXTRA SUMMER NINE
55,000
10%
35,000
0
15,000
0
5,000
4,000
1,000
30 BONDI LIFEGUARD WORLD ADVENTURES -RPT NINE
55,000
6%
35,000
0
17,000
0
3,000
2,000
1,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2022: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

Biggest improvers

Total people

Program Network / Affiliate Total TV Audience Lift on Overnight
ALL CREATURES GREAT AND SMALL-EV ABC 701,000 65%
DEATH IN PARADISE-EV ABC 782,000 36%
NEW AMSTERDAM -RPT NINE 209,000 17%
CALL THE MIDWIFE RPT ABC 302,000 16%

25-54

Program Network / Affiliate Total TV Audience Lift on Overnight
ALL CREATURES GREAT AND SMALL-EV ABC 104,000 142%
DEATH IN PARADISE-EV ABC 107,000 102%
NEW AMSTERDAM -RPT NINE 97,000 23%
2022 AUSTRALIAN OPEN D13 -MEN’S DOUBLES FINAL -PRESENTATION NINE 550,000 13%
2022 AUSTRALIAN OPEN D13 -WOMEN’S FINAL -BARTY V COLLINS NINE 1,509,000 11%
2022 AUSTRALIAN OPEN D13 -MEN’S DOUBLES FINAL NINE 1,051,000 11%
2022 AUSTRALIAN OPEN D13 -WOMEN’S FINAL -PRESENTATION NINE 1,656,000 10%
WEEKEND TODAY - SATURDAY NINE 101,000 10%
WEEKEND TODAY - EARLY SATURDAY NINE 67,000 10%
TODAY EXTRA SUMMER NINE 55,000 10%