These ratings seem very dubious to me. So 4MMM, B105, 97.3 and Nova are getting similar % to what they’re getting in Brisbane itself, yet there’s still room for another 33% for River on top of those? Nope. Remembering Ipswich gets ALL of the Brisbane stations as well. Something isn’t right.
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One difference I’ve noted is that the ‘Other’ share in Ipswich (10.4%) is much lower than Brisbane’s last survey (24.8%).
Ipswich doesn’t have it’s own community station, which might explain some of the general increases for some stations.
The interesting thing for me is that whilst 4MMM and B105 pretty much maintain their Brisbane shares in Ipswich, but River increases at the expense of KIIS and NOVA and also 4BH, as well as the smaller ‘Other’ figure.
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It’s also worth noting that Brisbane’s “other” figure will include River 94.9 as well as the Sunshine Coast and Gold Coast stations which I didn’t imagine make it into Ipswich.
How well do all these all get into the whole of the Ipswich licence area? AFAIK 97.3 and Nova have a different height and antenna to the SCA stations so there could be some fringe differences. Or is marketing in the local area or along the freeway different?
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Pretty well in my experience, in the car at least.
I imagine the ‘Other’ is mostly community stations like 4ZZZ but also possibly 101FM Logan. Yes, the Gold/Sunshine Coast stations don’t have a great signal there. Maybe a bit of Breeze/Rebel in the ‘Other’ too.
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The biggest difference between Brisbane and Ipswich ratings is that Brisbane’s other figure is 24.8% while Ipswich’s other is only 10.4%. Looks like a lot of the other rating in Brisbane goes to River.
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Also Sunshine Coast and the sub metro community stations would be in the Brisbane “other” figure
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Ipswich market goes all the way to the bottom(?) of the range from memory, and in towns like Gatton, Laidley etc the Brisbane stations don’t come in quite so well. But still, the vast majority of the licence area would have good reception of the Brisbane stations.
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Don’t forget from Gatton West the Toowoomba Stations are also receivable
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And why on earth would you want to listen to the networking and out of town music programming on all four Toowoomba commercials?
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102.7 Toowoomba gets a few listeners down the range in the Lockyer Valley
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Today, we’re off to Albany on WA’s South Coast:
ABC Great Southern took the top spot with 24.1% (+3.6 from 2021), followed by Hit 95.3 with 23.8% (+0.8), JJJ with 11.9% (-5.8), and Triple M with 11.3% (+0.8).
In the demos, Hit is #1 in the under-55s, with ABC Great Southern topping the 55+.
In breakfast, Hit’s Allan & Carly is #1 with 26.7% (+4.0), followed by ABC Great Southern’s Paul Cook with 25.9% (+1.5), JJJ’s Bryce & Concetta with 12% (-4.8), and Triple M’s Atlas with 9.5% (-1.0).
The “Other Stations” share this survey is at 18.7%, up 1.1 from 2021.
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Wow, that’s the first time I can remember an ABC station taking the top spot in a regional survey?
Poor result for Triple M in particular, beaten by Triple J… needs an FM conversion badly.
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It’s happened before at Albany, where ABC Great Southern was #1 in the 2017 survey.
The only other regional market where an ABC Local station was #1 was Hobart in 2018.
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I also show it happened in the 2016 Geelong survey. Definitely not a frequent occurrence.
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Today, we’re off to Hobart.
7HO FM remain on top with 21.2% (-1.0), followed by Hit 100.9 with 17.1% (-0.3), ABC Hobart with 14.5% (-2.0), JJJ with 13.1% (Steady), and Triple M with 11.6% (+0.9). Of the DAB+ stations, Double J tops the list with 1.2%, followed by 7HO Classic Hits with 0.4% and a tie between 7HO River & Kix Country with 0.3% each.
In the demos, 7HO is #1 in the 18-24s & 40-64s, with Hit topping the 10-17s & 25-39s, and ABC Hobart dominating in the 65+.
In breakfast, 7HO’s Sarah, Mick & Johnno is #1 with 21.3% (+0.2), followed by Hit’s Dan & Christie (who are now networked into Regional VIC) with 18.5% (-0.2), ABC Hobart’s Ryk Goddard with 14.9% (-4.5), JJJ’s Bryce & Concetta with 13.2% (+0.3), and Triple M’s Kaz & Tubes with 11.2% (+2.5). In drive, Will & Woody on 7HO is #1 with 18% (-0.9), followed closely by Hit’s Carrie & Tommy with 17.2% (-1.8), JJJ’s Tyrone & Abby with 15.9% (Steady), Triple M’s Rush Hour with 12.5% (+0.9), and ABC Hobart’s Lucy Breaden/Mel Bush with 11.6% (+0.1).
The “Other Stations” this survey is at 10.3%, up 0.9 from last year.
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New FM in Newcastle should has the potential rate similar to 7HO or Hot Tomato. SCA is not that difficult to complete against. Get the music right, some decent DJ talent and New would be on a winner.
SCA and the Hit and Triple M programming can easily fall over at the sniff of any decent competition.
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ABC Radio Hobart number one station for 40+
ABC Radio Hobart is the number one station in reach and station most listened to for audiences 40 years and over in XTRA insights 2024 survey. The station also achieved our highest cumulative reach since 2016.
More than half of the Hobart audience listens to the ABC across our local and national networks. The ABC reaches 142,100 people in Hobart, our highest total network result since 2014 and 52.8% of the available audience in the market.
Audiences choose to start their day with ABC Radio Hobart’s Breakfast with Ryk Goddard, the number one Breakfast program for audiences 40+. Weekends and Evenings on ABC Radio Hobart were also number 1 with audiences 40+ this survey and Leon Compton in Mornings was 2nd in his slot for 40+ audiences.
ABC Radio Hobart Manager Samantha Stayner said: “Every day, we’re covering issues that matter to people right across Hobart and it’s fantastic to be growing our audience.”
“At ABC Radio Hobart we’re proudly local and we’re great company wherever you choose to listen with a fantastic mix of local news, insights, sport and entertainment – we have a lot of fun!”
In addition to the strong results in today’s survey, the ABC has a growing local audience on ABC listen including record-breaking results in March with 42,500 listening to ABC Radio Hobart in the week following the Tasmanian state election.
ABC Classic had a particularly strong survey result increasing their cumulative audience from 18,000 to 31,600 by adding between 4,700 and 7,600 audience to each surveyed session. The station had its highest reach since 2014 and is up 13,600 on 2023.
triple j saw its highest reach since 2014 and is up 7,800 on 2023 to be the number 3 station for 18–39-year-olds in the market.
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Today, we’re off to the Wheatbelt region of WA:
The survey area covers the Northam, Merredin, Narrogin & Katanning radio licence areas.
ABC Great Southern is #1 with 22.5% (+0.6 from 2021), followed by Triple M with 18.1% (+0.2), Hit with 15.5% (-4.2), and ABC Mid West & Wheatbelt with 9.1% (+0.4).
In the demos, Hit is #1 in the under-40s, with ABC Great Southern topping the 40+.
In breakfast, ABC Great Southern’s Paul Cook is #1 with 25.6% (-0.1), followed by Triple M’s Dave (at least on its Great Southern station) at 17.5% (+1.8), Hit’s Allan & Carly with 16.7% (-3.1), and ABC Mid West & Wheatbelt’s Bransen Gibson at 8.4% (-1.9). In drive, WA Statewide Drive with Andrew Collins on ABC Great Southern is #1 with 20.4% (+1.7), followed by Hit’s Carrie & Tommy at 19.5% (-0.2), and Triple M’s Cliff for the Drive Home at 19% (-0.3).
The “Other Stations” this survey is at 28.2%, up 6.1 from 2021.
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More markets with more disdain for low quality, over networked commercial radio.
Even their approach to combining the markets surveyed is poor, many hundreds of kilometres.
Other choices rate highly, so again it shows people are keen to choose more options beyond the low quality commercial radio.
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This is the first time i recall seeing an AM Triple M station outrating it’s FM Hit sister station.
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