# Regional Radio Ratings **URL:** \ **Category:** Regional Radio Ratings\ **Created:** [December 28, 2015, 6:03am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111 "2015-12-28T06:03:45Z")\ **Posts on this page:** 20\ **Page:** 64
**Author:** ![Brianc68](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/58f4c7/32.png) [@Brianc68](https://forums.mediaspy.org/u/Brianc68)\ **Post date:** [November 20, 2022, 9:57pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1267 "2022-11-20T21:57:34Z")
> [@TV-Expert](#): > > We’re off to Cairns today: [https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/CAIRNS-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT\_3.pdf?ext=.pdf](https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/CAIRNS-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_3.pdf?ext=.pdf) > > Star 102.7 remains on top with 26.8% (-1.6), followed by Hit 103.5 with 19.2% (+3.3), Triple M with 13.8% (-1.5), JJJ with 10.7% (-0.7), ABC Far North QLD with 10.4% (-0.4) & 4CA with 5.2% (-0.9). > > In the demos, Star is #1 in the under-65s, ABC Far North QLD wins the 65+, with 4CA the #1 commercial station in the latter demo. > > In breakfast, Star’s _Dave & Inkie_ is #1 with 28.1% (-1.3), followed by Hit’s _Cliffo & Gabi_ (the survey took place before Bronte replaced the latter) with 18.2% (+1.6) & Triple M’s Tammy Barker with 12.8% (-2.5). Star wins mornings, drive & weekends, whilst Hit wins in afternoons & evenings. > > The “Other Stations” ratings is at 8%, up from 6.1% last year. I missed this one. That’s a shocking result for Triple M. Star is more a Hit competitor so surely Triple M should be doing better than that. It’s the mish mash of sport, talk and music. When will they get it? ---
**Author:** ![Karen\_Cee1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/k/96bed5/32.png) [@Karen\_Cee1](https://forums.mediaspy.org/u/Karen_Cee1)\ **Post date:** [November 21, 2022, 9:05am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1268 "2022-11-21T09:05:43Z")
Cairns doesn’t have a rock music station like Townsville does (Power 100) ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [November 22, 2022, 12:31am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1269 "2022-11-22T00:31:19Z")
Today, we’re off to a market that has not been surveyed before. That market is Atherton, just west of Cairns: [https://xtrainsights.com/media/2644/atherton\_survey1\_2022.pdf](https://xtrainsights.com/media/2644/atherton_survey1_2022.pdf) Hit 97.9 is #1 with 19.9%, followed by ABC Far North QLD with 14.3%, 4AM with 12.8% & JJJ with 8%. In the demos, Hit is #1 in the under-55s, with 4AM topping the 55-64s & ABC FNQ winning the 65+, just 0.7 ahead of 4AM. The “Other Stations” rating is at 39.5%, most of which would be towards the neighbouring Cairns stations. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [November 22, 2022, 12:43am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1270 "2022-11-22T00:43:14Z")
> ---
**Author:** ![Mechsta](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/mechsta/32/244653_2.png) [@Mechsta](https://forums.mediaspy.org/u/Mechsta)\ **Post date:** [November 22, 2022, 4:54am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1271 "2022-11-22T04:54:10Z")
Hit Atherton is more or less just a full relay of Hit Cairns with local ads? ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [November 22, 2022, 5:29am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1272 "2022-11-22T05:29:45Z")
> [@Mechsta](#): > > Hit Atherton is more or less just a full relay of Hit Cairns with local ads? Pretty much, yes. 🙂 ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [November 22, 2022, 6:57am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1273 "2022-11-22T06:57:49Z")
I assume it takes the Cairns morning program too… which then sounds like it only has to have 30 minutes of local content per day, not 3 hours… I wonder how they fulfil that requirement? ---
**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\ **Post date:** [November 22, 2022, 7:01am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1274 "2022-11-22T07:01:46Z")
Probably dedicated weather updates. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [November 22, 2022, 7:32am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1275 "2022-11-22T07:32:36Z")
30 mins of weather updates is ALOT though… That would need to be 2 x 30 seconds in every hour 24 hours a day and a 3rd update in every 2nd hour. ---
**Author:** ![jason120au](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9e8a1a/32.png) [@jason120au](https://forums.mediaspy.org/u/jason120au)\ **Post date:** [November 22, 2022, 10:17am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1276 "2022-11-22T10:17:22Z")
They probably play community service announcements as well. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [December 6, 2022, 12:11am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1277 "2022-12-06T00:11:44Z")
Today, we’re off to Albury in the NSW/VIC border: [https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/ALBURY-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT\_3.pdf?ext=.pdf](https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/ALBURY-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_3.pdf?ext=.pdf) Hit 104.9 remains at #1 with 28.1% (+2.4 from 2019), followed by Triple M with 25.2% (+1.7), ABC Goulburn Murray with 11.4% (-1.8), JJJ with 10.2% (+1.0) & 2AY with 8.5% (-2.2). In the demos, Hit is #1 in the under-40s, with Triple M winning the 40-64s & 2AY topping the 65+. In breakfast, Hit’s _Maz & Matty_ from the Central Coast (Hit 104.9 is now taking the NSW breakfast team according to their website) is #1 with 27.4% (+1.5), followed by Triple M’s _Lu & Al_ at 22.5% (-0.6), ABC Goulburn Murray’s Sandra Moon with 12.3% (-1.1), JJJ’s _Bryce & Ebony_ with 11.5% (+1.4), and 2AY’s _Kylie & Kev_ with 9.6% (-1.8). In drive, Hit’s _Carrie & Tommy_ is #1 with 30.9% (+2.6), followed by Triple M’s _Rush Hour_ with 26.6% (+1.9), and JJJ’s _Hobba & Hing_ with 12.5% (+0.5). The “Other Stations” ratings is at 12.7%, down from 13.8% in 2019. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [December 8, 2022, 1:37am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1278 "2022-12-08T01:37:06Z")
Warragul has their ratings out today. > **[Triple M is the best of the locals in Warragul - RadioInfo Australia](https://radioinfo.com.au/news/triple-m-is-the-best-of-the-locals-in-warragul/)** > > Triple M’s debut survey in Warragul could not have gone much better with the station by far and away the... Triple M (formerly Hit 94.3) is the #1 station with 19.7% (+5.9 from 2019, when it was Hit), followed by JJJ with 8.5% (+0.9), 3GG with 6.8% (-3.7), ABC Gippsland with 6.2% (-0.2) and ABC Melbourne with 4.8% (-4.1). In the demos, Triple M is #1 in the under-65s, with ABC Gippsland topping the 65+, with 3GG the #1 commercial station in the latter demo. The “Other Stations” ratings is at 50.4%, up from 49.7% in 2019, most of which would be towards the Melbourne stations. ---
**Author:** ![hatdj](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/df705f/32.png) [@hatdj](https://forums.mediaspy.org/u/hatdj)\ **Post date:** [December 8, 2022, 1:51am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1279 "2022-12-08T01:51:03Z")
> [@TV-Expert](#): > > The “Other Stations” ratings is at 50.4%, up from 49.7% in 2019, most of which would be towards the Melbourne stations. Dunno if I’d agree with that with a huge population in the Latrobe Valley and a huge overlap with TR-FM & GOLD 1242 ---
**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\ **Post date:** [December 8, 2022, 2:05am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1280 "2022-12-08T02:05:12Z")
There’s a huge overlap with both the Melbourne and Sale markets. Pakenham to the west would best mostly listening to Melbourne stations. Traralgon to the east would be mostly listening to TRFM and Gold. ---
**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\ **Post date:** [December 8, 2022, 2:12am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1281 "2022-12-08T02:12:53Z")
How does SCA get away with not providing figures from the previous survey? Does this mean every time 2DayFM changed formats that they too didn’t need to compare with previous results? It’s odd considering they didn’t do the same when 2GO became Triple M, or when KOFM became Triple M (I could go on…). ---
**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\ **Post date:** [December 8, 2022, 2:42am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1282 "2022-12-08T02:42:21Z")
That’s not an SCA decision, that would be decision of Xtra Insights. The closest SCA could have come to influencing that is suggesting that the previous figures weren’t relevant. However, I would think SCA would actually want the previous figures included. They show that Triple M is doing much better than Hit. ---
**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\ **Post date:** [December 8, 2022, 2:49am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1283 "2022-12-08T02:49:05Z")
Xtra Insights are clowns if it was their decision to run the Warragul and Sale surveys at different times of the year. There goes my theory about SCA not wanting the Warragul numbers out there! ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [December 8, 2022, 3:40am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1284 "2022-12-08T03:40:21Z")
> [@TV-Expert](#): > > Triple M (formerly Hit 94.3) is the #1 station with 19.7% (+5.9 from 2019, when it was Hit), I know it’s only one example, but makes me think in SCA solus markets that MMM would do better than Hit does on FM eg. Wagga Wagga. But I guess the flipside is that Hit would do a lot worse on AM than Triple M currently does. ---
**Author:** ![tonks8526](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonks8526/32/153105_2.png) [@tonks8526](https://forums.mediaspy.org/u/tonks8526)\ **Post date:** [December 8, 2022, 4:00am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1285 "2022-12-08T04:00:04Z")
> [@webguy](#): > > Traralgon to the east would be mostly listening to TRFM and Gold. I was in Traralgon recently and a number of local businesses actually had Triple M Gippsland on and not TRFM. The numbers from the Sale survey earlier this year also showed an increase in numbers for Triple M, potentially coming from Gold 1242. However it’s disappointing the Sale Ace Radio stations aren’t in the Warragul survey given the Warragul stations were in the recent Sale survey. The 3GG numbers aren’t great either. Shows AM commercial radio is struggling in regional areas now. The more FM conversions that can be done the better. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [December 8, 2022, 4:27am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1286 "2022-12-08T04:27:17Z")
> [@tonks8526](#): > > Shows AM commercial radio is struggling in regional areas now. The more FM conversions that can be done the better. It’s pretty evident in various regional surveys throughout this year. - Triple M (Mt Gambier): 10% (-7.2 from 2019) (although it is set to convert to FM in the future) - Triple M (Griffith): 16.2% (-7.2 from 2019) - Triple M (Wagga Wagga): 9.6% (-7.8 from 2019) - Gold 1242 (Sale): 9.5% (-8.5 from 2019) (although it does have an FM translator in Bairnsdale, away from the overlap area with Warragul RA1) - 4RO (Central QLD): 4.3% (-2.6 from 2019) - 2DU (Dubbo): 14.2% (-8.0 from 2019) - Triple M (Bunbury): 8.7% (-3.4 from 2019) - 4CA (Cairns): 5.2% (-0.9 from 2021) - 2AY (Albury): 8.5% (-2.2 from 2019) [Previous page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=63) [Next page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=65)