# Regional Radio Ratings **URL:** \ **Category:** Regional Radio Ratings\ **Created:** [December 28, 2015, 6:03am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111 "2015-12-28T06:03:45Z")\ **Posts on this page:** 20\ **Page:** 62
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [October 14, 2022, 5:05am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1227 "2022-10-14T05:05:25Z")
When it comes to ‘Radio Today’ (yesterday), always read the comments, often learn more there/ > **[Triple M shows promising debut: Dubbo Survey 1, 2022](https://radiotoday.com.au/triple-m-shows-promising-debut-dubbo-survey-1-2022/)** > > The Dubbo Survey 1, 2022 results have been released today, showing a fiery head-to-head between ZooFM and Triple M Dubbo in the first survey since 2019. Appreciate the passion of OhhNova who has reminded Radio Yesterday of their bias towards SCA. Owner Peter Saxon’s reply is typical, ever heard of journalism and calling the other stations for their info instead of hoping it will come to you? The article is further flawed as it doesn’t correct the misleading SCA manipulation of the survey. Providing no previous results for 93.5 as Hit is misleading, it is not a brand new station, has not been since DMG launched it from auction. All it needed was a footnote of details regarding the change of name and format from a certain date. Onto 2DU and this once powerhouse of the network that outraged the combined FM commercial shares is in need of an FM conversion. The outlying areas don’t contribute to the flawed survey methodology, so either good luck selling against the survey or go FM and be on a level playing field. 2DU was also significantly more local in 2002. Even in nights, no rudderless Gilbert and his then prank India callers to worry of in Dubbo. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [October 14, 2022, 6:26am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1228 "2022-10-14T06:26:56Z")
> [@crankymedia](#): > > All it needed was a footnote of details regarding the change of name and format from a certain date. isn’t that what usually happens? ---
**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\ **Post date:** [October 14, 2022, 6:51am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1229 "2022-10-14T06:51:50Z")
> [@crankymedia](#): > > Owner Peter Saxon’s reply is typical, ever heard of journalism and calling the other stations for their info instead of hoping it will come to you? Quelle surprise that my follow-up comment didn’t get a run. ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/7/4/7/747781a8a10ae2f7b00dfa62912658a026a22b2d.png) Sick of the impression from industry publications like Radio Today that you need to have a PR machine behind you to get coverage. If you can’t hack actually doing some reporting (in this case, even spending two minutes on Google to find the previous survey for this market would be a starting point), why bother getting in the game? It’s hardly a lucrative money earner. ---
**Author:** ![Brianc68](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/58f4c7/32.png) [@Brianc68](https://forums.mediaspy.org/u/Brianc68)\ **Post date:** [October 14, 2022, 7:09am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1230 "2022-10-14T07:09:25Z")
> [@AustralianAerial](#): > > > [@crankymedia](#): > > > > Owner Peter Saxon’s reply is typical, ever heard of journalism and calling the other stations for their info instead of hoping it will come to you? > > Quelle surprise that my follow-up comment didn’t get a run. > > ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/7/4/7/747781a8a10ae2f7b00dfa62912658a026a22b2d.png) > > Sick of the impression from industry publications like Radio Today that you need to have a PR machine behind you to get coverage. If you can’t hack actually doing some reporting (in this case, even spending two minutes on Google to find the previous survey for this market would be a starting point), why bother getting in the game? It’s hardly a lucrative money earner. Lol good comment! ---
**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\ **Post date:** [October 14, 2022, 7:36am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1231 "2022-10-14T07:36:21Z")
Just quickly - HUGE congrats to 693SENQ for delivering truly promising results in their debut survey. Did we also congratulate MTR, Talking Lifestyle & Macquarie Sports Radio on their promising debut survey a few years back? Can anyone from their respective PR depts confirm this? ---
**Author:** ![gordo92](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/6bbea6/32.png) [@gordo92](https://forums.mediaspy.org/u/gordo92)\ **Post date:** [October 14, 2022, 9:23am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1232 "2022-10-14T09:23:22Z")
They didn’t post my reply comment either calling them out on their bias No doubt they only approved the OhhNova comment so old mate could make an arse of himself with the self centred reply he gave the OG commenter ---
**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\ **Post date:** [October 14, 2022, 9:50am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1233 "2022-10-14T09:50:34Z")
> [@TelevisionAU](#): > > > [@crankymedia](#): > > > > All it needed was a footnote of details regarding the change of name and format from a certain date. > > isn’t that what usually happens? The recent Sale survey (August 2022) had Triple M listed as increasing 4.1% 5.7% on the previous survey (2019), captured before the station flipped from Hit. Radio Today: [Sale Survey 1, 2022](https://radiotoday.com.au/sale-survey-1-2022/) vs [Sale Survey 1, 2019](https://radiotoday.com.au/sale-radio-ratings-2019/) Note that Warragul data (usually published in tandem with Sale) for 2022 still hasn’t been released… why might that be? ---
**Author:** ![T-Mac](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/a183cd/32.png) [@T-Mac](https://forums.mediaspy.org/u/T-Mac)\ **Post date:** [October 14, 2022, 10:49am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1234 "2022-10-14T10:49:16Z")
> [@AustralianAerial](#): > > Note that Warragul data (usually published in tandem with Sale) for 2022 still hasn’t been released… why might that be? Is it because the market shares for Triple M and 3GG weren’t as high as they’d hoped? ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [October 15, 2022, 3:47pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1235 "2022-10-15T15:47:32Z")
> [@AustralianAerial](#): > > Quelle surprise that my follow-up comment didn’t get a run Thank you! Great comment! I didn’t bother submitting a reply. Far prefer the active contributors of this discussion. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [October 25, 2022, 12:05am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1236 "2022-10-25T00:05:37Z")
Today, we’re off to Geelong, the home of the 2022 AFL premiers (the Geelong Cats), and the new Victorian port of the Spirit of Tasmania: [https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/GEELONG-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT\_1.pdf?ext=.pdf](https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/GEELONG-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_1.pdf?ext=.pdf) K Rock is #1 with 12.9%, followed by Bay 93.9 with 11.8%, ABC Radio Melbourne with 9% & JJJ with 6.3%. In the demos, K Rock is #1 in the under-55s, with Bay winning the 55-64s & ABC Radio Melbourne winning the 65+. The “Other Stations” ratings is at 56.4%, most of which would be towards the Melbourne stations. It should be noted that this year’s Geelong survey does not include a column for its previous survey, which was held in 2019. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [October 25, 2022, 12:16am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1237 "2022-10-25T00:16:48Z")
Shame the Melbourne stations aren’t listed like we see with Sydney being included in the Central Coast and Wollongong surveys. Interesting that Bay’s best demo is 10-17s, about double what they get in 25-39s. ---
**Author:** ![Moe](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/moe/32/398912_2.png) [@Moe](https://forums.mediaspy.org/u/Moe)\ **Post date:** [October 25, 2022, 1:55am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1238 "2022-10-25T01:55:15Z")
> [@TV-Expert](#): > > It should be noted that this year’s Geelong survey does not include a column for its previous survey, which was held in 2019. So this is interesting - their written reasoning in there “The 2022 Survey Area differs from the 2019 Survey Area, resulting in changes to the Population Potential. This should also be noted for any results comparisons with previous surveys” Forgive my horrible editing, but looks like they’ve just sliced out the Werribee region overlap from the surveyed area - and even some of the Colac market overlap on the other side, ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/c/f/2/cf2ea7325f6627de3271665145ffaa37b58fc5bb.jpeg) Obvious take away is that it removes a population area even more likely to listen to the Melbourne stations from the survey - the cynical take is that they did that after they got the results in to buff their numbers a little bit, though the other argument is that it more validly reflects the target market - there wouldn’t be many Werribee based businesses advertising on a Geelong station and they don’t really strongly compete there - I think they dropped “Geelong, Werribee and the Surf Coast” as a tag line a while back. While I don’t think it has happened, and I assume requires a public consultation - the other outcome potential here is that they have started the process of seeking to redefine Geelong RA1. Removing/reducing the overlap would allow ARN to complete a purchase. ---
**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\ **Post date:** [October 25, 2022, 3:07am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1239 "2022-10-25T03:07:42Z")
Some regional surveys crack me up. In a 2-horse town, no wonder K-Rock and Bay are #1 and #2. Grants (and others) must surely gain something out of reminding clients that they’re number one or number 2 stations in town. Anyone else would just assume that it’s obvious. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [October 25, 2022, 3:11am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1240 "2022-10-25T03:11:18Z")
> [@thesub1](#): > > Some regional surveys crack me up. In a 2-horse town, no wonder K-Rock and Bay are #1 and #2. True, but to me, it’s better than no survey at all in those solus markets (yes Mr Caralis, I’m looking at you…). ---
**Author:** ![tonks8526](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonks8526/32/153105_2.png) [@tonks8526](https://forums.mediaspy.org/u/tonks8526)\ **Post date:** [October 25, 2022, 4:10am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1241 "2022-10-25T04:10:20Z")
Other stations are 56.4%. I wonder how close a single Melbourne station is to actually taking out the 1st or 2nd spot though. Given ABC Melbourne was included and is only 2.8% behind Bay FM, one wonders what 3AW is rating in the Geelong area. I’d say it’s quite high with very good reception on 693 AM. ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [October 25, 2022, 5:04am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1242 "2022-10-25T05:04:20Z")
> [@Moe](#): > > While I don’t think it has happened, and I assume requires a public consultation - the other outcome potential here is that they have started the process of seeking to redefine Geelong RA1. Removing/reducing the overlap would allow ARN to complete a purchase. ACMA are a patsy to commercial radio, but they won’t reduce the licence area as it opens the floodgates to redefine Nambour RA1 and reduce the overlap to allow metro licensees to own Nambour and two in Brisbane. ---
**Author:** ![Rob\_Melb\_AU](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/58f4c7/32.png) [@Rob\_Melb\_AU](https://forums.mediaspy.org/u/Rob_Melb_AU)\ **Post date:** [October 25, 2022, 7:51am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1243 "2022-10-25T07:51:58Z")
For those interested, comparison to prior surveys (ignoring Xtra changing the survey area with no change in LAP) ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/a/1/1/a112392c65118939a6bce754584ba779ac2e7e75.png) I reckon the winner of the smudging of boundaries is Radio National - their audience increased 64%! ---
**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\ **Post date:** [October 25, 2022, 7:53am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1244 "2022-10-25T07:53:51Z")
So after Melbourne suburbs are removed from the surveyed area, the Geelong commercials increase by less than a combined 3% share. Wow(!) ---
**Author:** ![Rob\_Melb\_AU](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/58f4c7/32.png) [@Rob\_Melb\_AU](https://forums.mediaspy.org/u/Rob_Melb_AU)\ **Post date:** [October 25, 2022, 7:56am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1245 "2022-10-25T07:56:47Z")
Which probably means with the population growth in Werribee through Tarneit that on a like for like basis they are probably sub 8.0% (ie worse than 2016). ---
**Author:** ![tamago\_otoko](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tamago_otoko/32/488237_2.png) [@tamago\_otoko](https://forums.mediaspy.org/u/tamago_otoko)\ **Post date:** [October 26, 2022, 12:34pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/1246 "2022-10-26T12:34:21Z")
It’s a fair point to make that Werribee is irrelevant to the Geelong licence area, as it is absolutely a part of Metro Melbourne - we’re not talking about the area that was all market gardens like it was in the 1960s anymore. So the Geelong stations would quite rightly target their local patch, and the survey methodology should suit. Having said that, even in this reduced area, over 50% of listeners aren’t tuning into the local product. I’ve made the points before, defending them in saying that BayRock have it tough competing against the entire suite of Melbourne stations in their patch (and they do come in like locals in Geelong), but still those numbers don’t look good. Perhaps that’s a symptom of becoming a Power FM relay when trying to compete against the big boys… [Previous page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=61) [Next page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=63)