# Regional Radio Ratings **URL:** \ **Category:** Regional Radio Ratings\ **Created:** [December 28, 2015, 6:03am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111 "2015-12-28T06:03:45Z")\ **Posts on this page:** 20\ **Page:** 25
**Author:** ![tommy13190](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9dc877/32.png) [@tommy13190](https://forums.mediaspy.org/u/tommy13190)\ **Post date:** [June 7, 2018, 9:22am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/481 "2018-06-07T09:22:53Z")
> [@webguy](#): > > Benalla I’m not sure if it’s popular in Benalla but I know that a lot more people listen to Hit Bendigo/ Goulburn Valley and the M’s in Echuca then edge ---
**Author:** ![hemi340](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/67e7ee/32.png) [@hemi340](https://forums.mediaspy.org/u/hemi340)\ **Post date:** [June 7, 2018, 10:19am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/482 "2018-06-07T10:19:10Z")
> [@tommy13190](#): > > I know that a lot more people listen to Hit Bendigo/ Goulburn Valley and the M’s in Echuca then edge I agree. I do a bit of work down in Echuca and most work places either have Hit or the M’s on. > [@littlegezzybear](#): > > Driving around Albury-Wodonga late Saturday afternoon scanning the radio trying to find something to listen to apart from football, Classic FM and RN. The radio stopped on a station that was playing ok music and the quality of the station idents gave me the impression it was a tiny community station Edge FM. There were no ads for over 30 mins, but when they came on I realised it was a commercial station. There were promos for a competition during the breakfast show that were so lame I immediately forgot what it was about. So, the music mix wasn’t bad to fill-in an hour drive, but everything in between the songs was rather clunky. I agree with this also. Edge FM is a embarrassment. So much for ACE improving things. 🙄 ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [June 7, 2018, 4:29pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/483 "2018-06-07T16:29:16Z")
> [@Rob\_Melb\_AU](#): > > Any gut feel as to why ABC Shepparton lost so much audience? I wouldn’t have thought they would have “the pleasure” of Jacinta and Sami in the mornings… Only on 774. In Shep, only 774 content is Faine’s convos and nights. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [August 14, 2018, 2:52am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/484 "2018-08-14T02:52:09Z")
It’s been more than 2 months since the last Xtra radio ratings has been released for Shepparton, but this morning, there’s been two for Colac & Swan Hill, which are both ACE markets. Colac: [http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/COLAC-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf](http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/COLAC-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf) Swan Hill: [http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/SWAN-HILL-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf](http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/SWAN-HILL-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf) In Colac, Mixx FM is #1 with a 24% share, followed by ABC Radio Melbourne with 15.8%, pushing 3CS to 3rd with a 13.3% share. I wonder if 3YB’s conversion to FM affected 3CS’s ratings in the western part of the Colac licence area? 🤔 In Swan Hill, 3SH narrowly outrates Mixx FM, with the former scoring 30% in contrast to the latter’s 29.5% share. With those figures, it’s little wonder why 3SH chose not to convert to FM, even though they’re eligible to do so. ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [August 14, 2018, 3:20am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/485 "2018-08-14T03:20:21Z")
@TV-Expert They’re a joke. ---
**Author:** ![hemi340](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/67e7ee/32.png) [@hemi340](https://forums.mediaspy.org/u/hemi340)\ **Post date:** [August 14, 2018, 3:41am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/486 "2018-08-14T03:41:52Z")
Why do they bother when there is little or no competition in these ACE Radio towns. I was doing a job near Cohuna the other week and having a listen to 98.7 Mixx FM and I would say they are the worst sounding CHR stations in the country. They had a very narrow and repetitive playlist with no variety and rarely played anything older then 2015. ---
**Author:** ![Brettski\_1234](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/brettski_1234/32/60360_2.png) [@Brettski\_1234](https://forums.mediaspy.org/u/Brettski_1234)\ **Post date:** [August 14, 2018, 6:46am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/487 "2018-08-14T06:46:41Z")
And not to mention that 3SH, 3CS etc are almost relays of 3AW ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [August 14, 2018, 7:58am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/488 "2018-08-14T07:58:44Z")
Interesting how the 3CS/3SH results are so different to MIXX when they run very similar formats. Interesting also that 107.9 ABC Ballarat / Western Victoria isn’t listed in the Colac survey, as Lookout Hill gets into Colac very well. ---
**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\ **Post date:** [August 14, 2018, 8:35am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/489 "2018-08-14T08:35:23Z")
> [@hemi340](#): > > Why do they bother when there is little or no competition in these ACE Radio towns. Yes and no. ACE pay for these surveys to be done to use them as a sales tool. While they have no radio competition, they do have TV, Print and Online/Social media competing for advertising dollars. The obviously think that having these ratings figures helps them with that. > [@TV-Expert](#): > > I wonder if 3YB’s conversion to FM affected 3CS’s ratings in the western part of the Colac licence area? Unlikely. These surveys have very small sample groups and are usually only conducted in the major towns. ---
**Author:** ![theinsider](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/e47774/32.png) [@theinsider](https://forums.mediaspy.org/u/theinsider)\ **Post date:** [August 14, 2018, 8:40am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/490 "2018-08-14T08:40:43Z")
Yep…Their stations are a complete joke. I really feel sorry for the people who live in the ACE Radio network areas. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [August 14, 2018, 8:57am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/491 "2018-08-14T08:57:27Z")
Being in an area with just the 2 Bill Caralis stations could be worse? At least ACE takes talk programming from a top rated Melbourne station with known personalities compared to the relative unknowns on 2SM/2HD (John Laws aside) that Caralis uses. ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [August 14, 2018, 9:02am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/492 "2018-08-14T09:02:46Z")
> [@Radiohead](#): > > Being in an area with just the 2 Bill Caralis stations could be worse? Not necessarily. At least the Caralis’ FM stations play a wider variety of music than the ACE CHR stations, with plenty of 80s, 90s & 00s music, along with some of today’s hits. ---
**Author:** ![TheHomeOfMusic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thehomeofmusic/32/51117_2.png) [@TheHomeOfMusic](https://forums.mediaspy.org/u/TheHomeOfMusic)\ **Post date:** [August 14, 2018, 9:08am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/493 "2018-08-14T09:08:45Z")
> [@hemi340](#): > > Why do they bother when there is little or no competition in these ACE Radio towns. Colac would be able to adequately receive Geelong’s K Rock and Bay FM as well as all the high powered Melbourne AM and FM stations. ---
**Author:** ![hemi340](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/67e7ee/32.png) [@hemi340](https://forums.mediaspy.org/u/hemi340)\ **Post date:** [August 14, 2018, 9:24am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/494 "2018-08-14T09:24:03Z")
> [@Radiohead](#): > > Being in an area with just the 2 Bill Caralis stations could be worse? I disagree, Bill Caralis FM radio stations shit on any of the ACE Fm radio stations ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [August 14, 2018, 9:27am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/495 "2018-08-14T09:27:30Z")
> [@TheHomeOfMusic](#): > > Colac would be able to adequately receive Geelong’s K Rock and Bay FM as well as all the high powered Melbourne AM and FM stations. And I think they can receive Ballarat’s 3BA & Power FM as well. ---
**Author:** ![Brianc68](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/58f4c7/32.png) [@Brianc68](https://forums.mediaspy.org/u/Brianc68)\ **Post date:** [August 14, 2018, 10:37am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/496 "2018-08-14T10:37:56Z")
> [@TV-Expert](#): > > > [@Radiohead](#): > > > > Being in an area with just the 2 Bill Caralis stations could be worse? > > Not necessarily. At least the Caralis’ FM stations play a wider variety of music than the ACE CHR stations, with plenty of 80s, 90s & 00s music, along with some of today’s hits. Yeah I’d definitely rather be in a Carallis town given the FM stations generally play a much wider variety including some older music. ---
**Author:** ![Adrian](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/82dd89/32.png) [@Adrian](https://forums.mediaspy.org/u/Adrian)\ **Post date:** [August 14, 2018, 8:48pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/497 "2018-08-14T20:48:22Z")
The “new” ACE stations Edge FM seem much better 80’s to now with plenty of variety and local content. Often streem then as better than the Melbourne offerings ---
**Author:** ![theinsider](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/e47774/32.png) [@theinsider](https://forums.mediaspy.org/u/theinsider)\ **Post date:** [August 14, 2018, 10:39pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/498 "2018-08-14T22:39:58Z")
Their biggest let down is their music format. I heard a lot of the locals are not happy with it. Musically they mainly cater for females and the music format is very similar to the old bland 80’s to Now Mix 101.1 format. ---
**Author:** ![hemi340](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/67e7ee/32.png) [@hemi340](https://forums.mediaspy.org/u/hemi340)\ **Post date:** [August 15, 2018, 12:35am UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/499 "2018-08-15T00:35:05Z")
> [@theinsider](#): > > Their biggest let down is their music format. I heard a lot of the locals are not happy with it. Musically they mainly cater for females and the music format is very similar to the old bland 80’s to Now Mix 101.1 format I agree mate, I don’t bother listening or advertising with them anymore, its a big turn off. If they had Carallis FM music format and Edge FM content, it would be a awesome station. ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [August 15, 2018, 10:33pm UTC](https://forums.mediaspy.org/t/regional-radio-ratings/111/500 "2018-08-15T22:33:37Z")
> [@hemi340](#): > > Edge FM content Which is what? [Previous page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=24) [Next page](https://forums.mediaspy.org/t/regional-radio-ratings/111.md?page=26)