Ratings: Viewer switch off ahead of Easter break as Reno Rumble drops further

Ahead of a long Easter weekend, Wednesday viewing numbers were down with season lows for key network programs.

It was particularly bad news for Nine’s Reno Rumble that continued to struggle with the audience for last night’s show down to 381,000. This follows Monday’s launch that had 395,000 metropolitan viewers and the time-corrected Tuesday result when 401,000 tuned in.

It was easily beaten by Seven’s My Kitchen Rules that despite hitting a season low of 1,250,000 was still the biggest show in town. That meant that Seven’s network share stayed at number one with 32.2%. A Wednesday night edition of the AFL Footy Show helped Nine to an improved 25.7% with ABC (17.8%), Ten (16.7%) and SBS (7.6%) even with last week.

Also on Seven, First Dates ended this season’s run with 660,000 after debuting in February to 874,000, it lifted to 978,000 by its third episode and averaged just under 800,000 for the eight instalments. Seven News was the number one bulletin for the night (927,000 and 925,000) while The Chase had 558,000 and 356,000 in the afternoon and later Ramsay’s Hotel Hell managed 275,000.

Nine News with 893,000 and 895,000 was its network’s strongest performer with A Current Affair (749,000) next best. The Footy Show aired in all markets last night to average 556,000 for the two versions and the afternoon’s Hot Seat had 507,000.

ABC News (798,000) and 7:30 (634,000) were top ten entries with The Weekly with Charlie Pickering edging up this week to 558,000 while Julia Zemiro’s Home Delivery also increased to 556,000. However, Luke Warm Sex was down to 409,000 after debuting to 478,000 last week.

Family Feud topped Ten’s night on 532,000 with The Project following on 527,000 and 423,000. The new family reunion series Long Lost Family averaged 489,000, down from last week’s premiere episode that managed 564,000. Earlier, Ten Eyewitness News had 450,000 and later the movie We Bought a Zoo had 298,000.

SBS’s best results came from 24 Hours in Emergency (317,000), Walking Through History (256,000) and Vikings (218,000).

Breakfast TV numbers saw Today a winner with 311,000 while Sunrise had 290,000 and ABC News Breakfast 97,000 and 67,000. Other numbers for the extended news coverage were for Nine: Today Early (186,000) and Today Extra (107,000) and for Seven: Sunrise Early (185,000), Sunrise Extended (185,000) and The Morning Show 119,000.

See [Wednesday 23 March 2016] (Wednesday 23 March 2016) for a more detailed look at the ratings numbers in the Media Spy forums.

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