The ratings failure that is Reno Rumble continued last night, albeit with a light improvement but only in preliminary estimates.
The OzTAM measuring system gave Nine’s renovation show a estimated 453,000 metro viewers last night up from yesterday’s premiere that drew 395,000. However, Nine’s schedule was disrupted due to extended news coverage with A Current Affair extending well past its scheduled finish, so the numbers may be inflated.
UPDATE: Final number is 401,000.
The result was reflected in Nine’s network share that fell to 22.6% almost 10 points behind Seven on 32.2%. ABC got a boost to 19.1% thanks to ABC News24’s (3.2%) rolling coverage of the Belgium terror attacks with Ten lifting on the back of improved performances for its prime time line up to third place with 19.3%. SBS was steady with 6.8%. Seven’s best result was Perth with almost 38% with Nine slipping to fourth place out west.
It was no surprise that My Kitchen Rules topped the night with 1,410,000 after Seven News had 1,004,000 at 6pm dropping to 906,000 by 6.30. Home and Away slipped last night to 742,000 while later interest waned in Seven Year Switch, down 98,000 from debut to 760,000. The afternoon saw The Chase with 614,000 and 384,000 while Bones had 238,000 later. 7Flix again disappointed with The Boat That Rocked its best tile on 37,000.
Nine’s night started with Nine News (977,000 and 908,000) doing well but A Current Affair was down to 796,000 ahead of Reno Rumble that followed. Later preliminary numbers put movies Knight and Day on 183,000 in three markets and Titanic 132,000 in two. The special news bulletin that commenced at 8.50 was added too late to make the listings. The afternoon saw Hot Seat on 530,000.
Update: News Special had 440,000
Over on Ten, NCIS lifted 128,000 from last week to 598,000 to be the network’s best performer. The factual duo of Bondi Rescue (536,000) and Territory Cops (532,000) also saw big increases of 92,000 and 78,000 respectively. Earlier, Ten Eyewitness News had 505,000, Family Feud 505,000 and The Project 585,000 and 446,000. Later, NCIS: Los Angeles lifted to 480,000.
ABC News (830,000) was again number one at 7pm with 7:30 (679,000) also making the top ten shows for the night. Catalyst improved this week to 669,000 but Keeping Australia Alive dropped out of the top twenty with a disappointing 450,000 while Foreign Correspondent had 430,000.
Preliminary numbers for ABC24 programs were The World (135,000), ABC News Late (107,000) and 7.30 Late (88,000) though these program names only reflect the timeslot of the Belgium news coverage.
Meanwhile, SBS saw Insight (346,000), Great Continental Railway Journeys (282,000) and Dateline (205,000) top its night.
At breakfast Today led with 299,000 ahead of Sunrise (273,000) and ABC News Breakfast (102,000 and 54,000). Following were The Morning Show on 138,000, Today Extra with 115,000 and Studio 10 on 70,000.
See [Tuesday 22 March 2016] (Tuesday 22 March 2016) for a more detailed look at the ratings numbers in the Media Spy forums.
Data © OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.