Ratings: Olympic ratings ease but still dominate as Bachelor audience increases

Seven’s Olympics coverage again dominated Australians’ TV viewing yesterday but Ten’s The Bachelor surprised by increasing its audience from the previous week.

Seven’s 7pm offering, In Rio Today was the top Olympic program drawing an audience of 1,014,000 with the Evening session that followed averaging 919,000. The Bachelor had an audience of 858,000, up from 819,000 the previous Wednesday and the number one show for the night in key 16-54 years old demographic groups.

Overall, Seven’s network share was 36.9% with Nine second on 22.5% while Ten had 19.2%, ABC 16.5% and SBS 4.9%. Seven was also an easy winner across the younger demographics with Ten second, well clear of Nine. Seven’s best audience share was 39.6% in Perth with Brisbane the lowest with 33.3%. Nine’s best market was Brisbane while Sydney gave Ten its best number. Adelaide was best for both ABC and SBS.

Seven News continued its dominance and was the night’s number one show with 1,275,000 at 6pm dropping to 962,000 at 6.30pm (three markets). Olympic results on the main channel were In Rio Today 1,014,000; Day 5 Evening 919,000; Day 4 570,000; Day 4 Highlights (afternoon) 495,000; Day 5 Late Night 457,000; Overnight Day 5 (up to 2am) 170,000; Overnight Day 4 (after 2am) 91,000.

On multichannels, 7Two had 164,000 for the evening coverage staring at 7.30pm while 7Mate had 274,000.

Best results for Nine came from Nine News (965,000 and 916,000) and A Current Affair (816,000) with RBT averaging 694,000 at 7.30pm. A split schedule then saw The Footy Show with 182,000 (107,000 and 74,000) with the movie Oceans Twelve rating 138,000 in AFL markets.

The Bachelor was Ten’s best title with The Project next best on 651,000 and 539,000. Earlier, Family Feud averaged 606,000 and Ten Eyewitness News 532,000. Later, the movie The Fault in Our Stars saw 352,000 tune in.

Meanwhile, Gruen was best for ABC with 865,000 while ABC News had 795,000 and 7.30 694,000. A QI repeat earlier had 549,000 with The Katering Show slipping this week to 483,000. You Can’t Ask That later had 346,000.

Over on SBS, The Day Hitler Died (223,000) and SBS World News (138,000) were the top rated programs.

At breakfast Sunrise on Seven had 420,000 while Nine’s Today managed 281,000.

See [Wednesday 9 August 2016] (Wednesday 10 August 2016) for a more detailed look at the ratings numbers in the Media Spy forums.

Data © OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.