# Ratings: Nine Brisbane 2024

**URL:** <https://forums.mediaspy.org/t/ratings-nine-brisbane-2024/26459>\
**Category:** News Articles\
**Created:** [December 1, 2024, 5:38am UTC](https://forums.mediaspy.org/t/ratings-nine-brisbane-2024/26459 "2024-12-01T05:38:16Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [December 1, 2024, 5:38am UTC](https://forums.mediaspy.org/t/ratings-nine-brisbane-2024/26459/1 "2024-12-01T05:38:17Z")

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# BRISBANE Market

 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/d/d/8/dd87a1d7d87ad31373b02dde78516cf43ea309b5.jpeg)

**The 9Network** continues to assert its dominance as the No.1 network in 2024, leading with Total People and all key demographics in the **Brisbane metro market, which includes the Gold Coast.**

By the end of the 2024 ratings calendar, the network’s sustained popularity is reflected in a commanding Total People network share of **46.4%** , surpassing Seven’s 35.3% and Ten’s 18.3%. The 9Network also achieved a clean sweep across all advertiser-preferred demographics, including People 25-54, People 16-39, and GS18+.

**Kylie Blucher** , Managing Director of Nine Queensland and Northern New South Wales, said: "The success we’ve experienced this year is a testament to the exceptional work of our team across Nine Queensland. News and sport continue to be the cornerstone of our television business, and this year has demonstrated that. Not only have we continued to lead in ratings with _9News Queensland, 9News Gold Coast, A Current Affair,_ and _Today_, our commitment to sport has deeply resonated with local audiences, particularly through the 2024 Paris Olympic and Paralympic Games.

“This has been a defining year for Nine Queensland, marked by a bold embrace of new, innovative approaches to collaboration. By thinking beyond traditional methods, we’ve been able to create more impactful content that resonates with Queenslanders. 2024 has been a year of remarkable achievements, and we are excited to continue building on this momentum moving forward.”

**2024 Ratings Victories**

**9News**

_9News_ , presented by the state’s leading and longest serving co-presenters, **Andrew Lofthouse** and **Melissa Downes** , reinforced its position as the most trusted and dominant local news bulletin, winning the 2024 ratings year. _9News_ Monday to Friday 6.00pm-7.00pm topped the ratings for **37** weeks out of the 40-week calendar.

In the Sunday to Saturday 6.00pm to 7.00pm timeslot, which is presented by **Mia Glover** on weekends, the combined bulletins achieved a dominant **34** weeks out of the 40-week period.

**9News 4.00pm**

Adding to the stellar results, _9News 4.00pm_, presented by **Aislin Kriukelis** and **Alison Ariotti** , also achieved significant success, winning every survey week it was on air, proving its competitive strength in the market.

**9News Gold Coast** \*

_9News Gold Coast_ , presented by **Paul Taylor** and **Eva Milic** , secured its position as the city’s premier and most trusted local news service with an undefeated performance in the ratings - dominating every week of the OzTAM survey period. This remarkable success resulted in a Total People Share of **55.2%**.

\*_Source: OzTAM Brisbane - Region 5 (Gold Coast) M-F 1730-1800 Overnight Weeks 7-47, ex Easter Wks 13/14, 2024 Total Individuals Share% (3 Primary) Survey Year = Weeks 7-48 ex Easter 13/14, 2024 (40 weeks)_

**A Current Affair**

A Current Affair maintained its dominance in the 7.00pm timeslot, securing the 2024 ratings with its captivating storytelling. The program won every survey week it was on air, consistently attracting a strong Total TV Average Audience of **150,000** per episode.

**Today**

Brisbane wakes up with _Today_, the city’s leading breakfast program, consistently outpacing its competition. In 2024, _Today_ dominated the market, leading for **35** weeks out of the 37 surveyed weeks it was on air. _Today’s_ continued success year-on-year reflects its strong connection with viewers, solidifying its position as the go-to morning program.

**NRL**

_The 2024 State of Origin Series_ scored the top three highest-rated programs of the year locally, with the _2024 NRL Grand Final_ securing the fourth spot.

* * *

In 2024, Nine Queensland continued to set the standard for premium local programming, delivering captivating content that resonates deeply with Queenslanders.

In a pivotal year for Queensland, Nine Queensland provided unparalleled coverage of the State election, ensuring viewers were fully informed every step of the way. The comprehensive coverage began with _The Great Debate – Election 2024: Queensland Decides_, presented by _9News Queensland_ in collaboration with _Brisbane Times_ and _4BC_. The debate quickly became the No.1 program locally with Total People and all key demographics, drawing the attention of Queensland voters with a Total TV Reach of **457,000** and a Total TV Average Audience of **264,000**. 9Now attracted **17,000** BVOD viewers, further expanding the debate’s reach and influence.

As Queenslanders cast their votes, _Election 2024: Queensland Decides_ was led by _9News Queensland’s_ **Melissa Downes** and **Andrew Lofthouse** , live from its Mount Coot-tha studio and featured an expert panel of political heavyweights: Kate Jones, Shannon Fentiman, Deb Frecklington, and Tim Mander. Alongside _9News Queensland’s_ State Political Reporter **Tim Arvier** and _9News’_ Chief Political Editor **Charles Croucher** , the team provided sharp commentary and in-depth analysis as election results rolled in. In response, viewers turned to the special broadcasts, with the _Vote Count_ securing a Total TV Reach of **515,000** and a Total TV Average Audience of **163,000**. Additionally, 9Now drew **17,000** BVOD viewers.

Returning for its fifth year and ninth season, _My Way_ continued to captivate audiences with its powerful stories of ordinary Queenslanders doing extraordinary things. From the culinary delights of the Sunshine Coast to unforgettable and unique experiences of outback Queensland, the series spotlights the vibrant spirit of the Sunshine State. The season launch dominated its timeslot locally with People 16-39 and Total People, reaching a Local Total TV Reach of **161,000** and a Local Total TV Average Audience of **78,000**.

In August, _Riverfire by The Australian Retirement Trust_ lit up the Brisbane sky as well as TV screens across the Sunshine State, delivering sparkling ratings results. Nine Queensland’s exclusive broadcast dominated primetime viewing as the No.1 program of the night in Brisbane with Total People and all key demographics, reaching an impressive **303,000** viewers (Local Total TV Reach). Hosted for the 14th consecutive year by _9News Queensland’s_ Melissa Downes and Andrew Lofthouse, the Riverfire spectacular attracted a Local Total TV Average Audience of **198,000**.

With 150 episodes of _The Actually Really Very Difficult Show_ airing on 9Go!, Nine Queensland continued to connect with younger audiences, enriching its programming with fresh, engaging content.

Meanwhile, _Creative Generation_, Queensland’s flagship arts education program, marked its impressive 20th anniversary with a weekend of special broadcasts on Channel 9 and 9Now, including a documentary celebrating its lasting impact on young artists and the 2024 Creative Generation performance.

Beyond entertainment, Nine Queensland’s commitment to making a difference was evident through its impactful programming to support charity initiatives. In April, _The 2024 Nine Telethon_ raised an extraordinary **$6.8 million** for Mater Little Miracles, a crucial initiative that supports Queensland’s tiniest and sickest babies. _The Nine Telethon_, which spotlighted the life-saving work of Mater’s Neonatal Critical Care Unit, demonstrated the community’s unwavering generosity and the profound impact of the program. With _The Nine Telethon’s_ 10th year on the horizon in 2025, Nine Queensland’s dedication to supporting the Mater Little Miracles will only be taken to greater heights.

Mater Giving Day rallied Queenslanders to help contribute over **$1.9 million** , fuelling life-saving medical research to improve diagnosis and treatment for patients now and into the future. More recently, Nine Queensland, along with the support of _Today_, rallied behind McHappy Day on November 16, to help raise vital funds for Ronald McDonald House Charities.

Through these diverse productions and initiatives, Nine Queensland remains dedicated to serving its audience with quality content that entertains, informs, and makes a lasting impact on the community.

**Linear Television – Network commercial shares**

**6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)**

| 18:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **46.9%** | 30.3% | 22.7% |
| 16-39 | **50.5%** | 28.4% | 21.1% |
| GS 18+ | **46.2%** | 35.9% | 17.9% |
| Total People | **46.4%** | 35.3% | 18.3% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (upto Nov 26), S-S 1800-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

**Linear Television – Network commercial shares**

**6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)** **Excluding Olympics (Jul 27 - Aug 12)**

| 18:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **45.4%** | 31.3% | 23.4% |
| 16-39 | **48.8%** | 29.3% | 21.9% |
| GS 18+ | **45.0%** | 36.7% | 18.3% |
| Total People | **45.1%** | 36.1% | 18.8% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (upto Nov 26) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

**Linear Television – Network commercial shares**

**6am to midnight - 2024 calendar year (Jan 1 - Nov 26)**

| 06:00 - MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **47.9%** | 33.4% | 18.7% |
| 16-39 | **53.4%** | 29.0% | 17.5% |
| GS 18+ | **48.0%** | 36.5% | 15.6% |
| Total People | **47.9%** | 35.8% | 16.3% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (upto Nov 26), S-S 0600-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

**Linear Television – Network commercial shares**

**6am to midnight - 2024 calendar year (Jan 1 - Nov 26)** **Excluding Olympics (Jul 27 - Aug 12)**

| 06:00 - MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **46.2%** | 34.5% | 19.3% |
| 16-39 | **51.8%** | 30.0% | 18.2% |
| GS 18+ | **46.6%** | 37.4% | 16.0% |
| Total People | **46.5%** | 36.8% | 16.7% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (upto Nov 26) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

**Linear Television – Network commercial shares - Under 40s**

**6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)**

| 18:00 - MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 0-39 | **50.1%** | 27.5% | 22.5% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to Nov 26), S-S 1800-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

**Linear Television – Network commercial shares - Under 40s**

**6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)****Excluding Olympics (27/07 - 12/08)**

| 18:00 - MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 0-39 | **48.2%** | 28.5% | 23.3% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to Nov 26) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Brisbane, Broadcast TV Total, When Watched, Commercial Share %_

### Broadcast Video on Demand commercial shares

**2024 calendar year (Jan 1 - Nov 26)**

| | 9Now | 7Plus | 10 Play |
| --- | --- | --- | --- |
| 25-54 | **51.7%** | 34.0% | 14.3% |
| 16-39 | **54.8%** | 31.3% | 14.0% |
| 0-39 | **54.3%** | 31.4% | 14.3% |
| 0-54 | **52.1%** | 33.6% | 14.3% |
| Total People | **50.1%** | 35.7% | 14.2% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to Nov 26), S-S 0200-2559, Brisbane, BVOD Total, When Watched, Commercial Share %_

**Broadcast Video on Demand commercial shares**

**2024 calendar year (Jan 1 - Nov 26)****Excluding Olympics (Jul 27 - Aug 12)**

| | 9Now | 7Plus | 10 Play |
| --- | --- | --- | --- |
| 25-54 | **48.1%** | 36.4% | 15.4% |
| 16-39 | **51.0%** | 33.8% | 15.2% |
| 0-39 | **50.5%** | 34.0% | 15.6% |
| 0-54 | **48.5%** | 36.1% | 15.4% |
| Total People | **46.7%** | 38.0% | 15.3% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (upto Nov 26) excluding Olympics 27/07 - 12/08, S-S 0200-2559, Brisbane, BVOD Total, When Watched, Commercial Share %_

* * *

In 2024, 9Now reached more people in **Brisbane** than any other commercial free-to-air BVOD platform. Each month in Brisbane, an average of **643,000** people tuned into 9Now — a **33%** increase compared to 2023 STLY.

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, Brisbane, Jan-Oct 2024 vs Jan-Oct 2023, S-S 0200-2559, BVOD Total, 9NOW, 7PLUS, 10PLAY, When Watched, Cumulative Reach % (Avg Monthly)._

An impressive **4.7 billion minutes** of content have been streamed on 9Now this year, marking a **46%** year-on-year growth.

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 01/01/2024 -20/11/2024 vs STLY, S-S 0200-2559, Brisbane, BVOD Total, 9NOW, When Watched, Total Minutes_

**Nine is home to the biggest shows in Australia**

**No. 1** Reality television series - Married at First Sight

**No. 2** Reality television series - The Block

**No. 1** Light entertainment series - Travel Guides

**No. 1 Brisbane M-F News - 9News**

**No. 1** Daily current affairs program - A Current Affair

**No. 1** Weekly commercial free-to-air current affairs program - 60 Minutes

**No. 1** Afternoon game show - Tipping Point Australia

_Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Brisbane, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 16/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28._

Nine’s highest rating program of the year was the _ **2024 State of Origin Series Decider** _, which recorded a Total TV Audience of **867,000**. **Match 3** saw an audience of **223,000** on 9Now - the largest for a rugby league game in history.

Our next highest rating program of the year was **Game 1** of the _ **2024 State of Origin Series** _, which recorded a Total TV audience of **811,000** (including **205,000** on 9Now). **Game 2** was the network’s third highest rating program of the year with a Total TV Audience of **648,000** (including **182,000** on 9Now). This year’s _State of Origin Series_ recorded an Average Total TV Audience of **774,000** and enjoyed year-on-year growth of **42%** in BVOD and **9%** in Total TV.

The _ **2024 Women’s State of Origin** _ was the most successful to date. _The Decider_ saw the highest result for a Women’s Rugby League match with a Total TV Audience of **252,000** (including **44,000** on 9Now). The 2024 series recorded significant year-on-year growth across all screens: **47%** on Broadcast, **133%** on BVOD and **57%** on Total TV.

The _ **NRL Grand Final** _ between the Melbourne Storm and Pentrith Panthers was the 9Network’s fourth highest rating program of the year with a Total TV Audience of **575,000** (including **157,000** on 9Now).

_ **The Vegas Opener** _ of the 2024 NRL season was a major success, recording a Total TV Audience of **204,000** with growth of **83%** in BVOD and **27%** in Total TV.

The _ **Australian Open** _ Men’s Final recorded a Total TV Average Audience of **223,000** , with a BVOD Audience of **37,000**. The Men’s Final saw year-on-year growth across BVOD of **45%** and **23%** in Total TV.

_ **The Block - Grand Final** _ is the highest rated overnight commercial non-sports program of the year and recorded a Total TV Audience of **296,000**.

Enjoying a remarkable 20th season, _ **The Block** _ achieved a Total TV Average Audience in Brisbane of **237,000** per episode. An average of **53,000** viewers watched each episode on 9Now. This year’s series of _The Block_ recorded year-on-year growth of **13%** in BVOD and **14%** in Total TV.

_ **Married at First Sight** _ achieved a Total TV Average Audience of **313,000** per episode. An average of **131,000** viewers watched each episode on 9Now. This year’s series of _MAFS_ recorded year-on-year growth of **27%** in BVOD and **6%** in Total TV.

_ **Lego Masters** _ achieved a Total TV Average Audience of **146,000** per episode. An average of **27,000** viewers watched each episode on 9Now.

_ **Travel Guides** _ achieved a Total TV Average Audience of 194,000 per episode. An average of **34,000** viewers watched each episode on 9Now. In 2024, _Travel Guides_ achieved year-on-year growth of **24%** in BVOD and **19%** in Total TV.

_ **The Summit** _ achieved a Total TV Average Audience of **114,000** per episode. An average of **23,000** viewers watched each episode on 9Now.

_ **Big Miracles** _ secured a Total TV Average Audience of **74,000** per episode. An average of **21,000** viewers watched each episode on 9Now.

_ **Love Island Australia** _ is once again a smash hit on 9Now, averaging over **54,000** viewers per episode on the BVOD platform. _Love Island Australia_ achieved year-on-year growth of **7%** on BVOD.

_ **9News** _ is the No.1 Total TV Metro weekday news. **9News (M-F)** has seen a Metro Total TV Audience of **189,000** ( **+18%** year-on-year). In the BVOD space, _9News_ has dominated its opposition, winning every single week of the year. Each night, an average audience of **16,000** viewers watch _9News_ via 9Now, compared to a _7News_ audience of 10,000 on 7Plus.

_ **Today** _ has also completely dominated its breakfast opposition in the BVOD space. Each morning, an audience of **7,000** viewed _Today_ via 9Now, compared to 5,000 watching _Sunrise_ on 7Plus. _Today_ on BVOD saw year-on-year growth of **50%**.

_Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Brisbane, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 26/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 28/11/2024; 9News M-F (Brisbane), Australian Open, State of Origin, NRL, Women’s State of Origin, Today (BVOD) 01/01/2024 - 26/11/2024 v 01/01/2023 - 26/11/2023, Total TV, overnight._

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<div class="post-metadata">

**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\
**Post date:** [December 1, 2024, 8:15am UTC](https://forums.mediaspy.org/t/ratings-nine-brisbane-2024/26459/2 "2024-12-01T08:15:53Z")

</div>

This has to be one of the, if not the most impressive local media releases ever seen, especially for ratings and a market like Brisbane, something you’d expect 10-15+ years ago. Even challenging their own network release from HQ/Sydney/Melbourne! If not somewhat unnecessary perhaps. Kudos to Nine Queensland management/publicity 👏