# Ratings: Nine 2024

**URL:** <https://forums.mediaspy.org/t/ratings-nine-2024/26445>\
**Category:** News Articles\
**Tags:** ratings\
**Created:** [November 29, 2024, 6:55am UTC](https://forums.mediaspy.org/t/ratings-nine-2024/26445 "2024-11-29T06:55:13Z")\
**Posts on this page:** 1\
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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [November 29, 2024, 6:55am UTC](https://forums.mediaspy.org/t/ratings-nine-2024/26445/1 "2024-11-29T06:55:14Z")

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**The 9Network has cemented its position as the No. 1 metro network in 2024 year-to-date, leading across all key demographics and Total People.**

**The 9Network’s audience went from strength to strength this year, seeing year-on-year audience growth for all key demographics and Total People.**

**9Now continues to hold its spot as the top CFTA BVOD platform nationwide, dominating with all key audience segments and Total People.**

**Nine is home to the biggest shows in Australia**

**No. 1** reality television series - Married at First Sight

**No. 2** reality television series - The Block

**No. 1** light entertainment series - Travel Guides

**No. 1** metro M-F News - 9News

**No. 1** daily current affairs program - A Current Affair

**No. 1** weekly commercial free-to-air current affairs program - 60 Minutes

**No. 1** afternoon game show - Tipping Point Australia

 

_Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 26/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 1/01/2024 - 26/11/2024, overnight._

For the sixth consecutive year, the 9Network has reaffirmed its status as the top-rated network with People 25-54, 16-39 and Grocery Shopper + Child in the five major capital cities, capturing the audience segments most valuable to advertisers.

Furthermore, the 9Network can also lay claim to being No. 1 with Total People across the 5 City Metro for calendar year 2024.

This exceptional performance highlights the 9Network’s dedication to providing unparalleled entertainment, news and sports content that resonates with audiences across Australia.

Michael Healy, Nine’s Director of Television, said:

“Nine is incredibly proud to have once again delivered Australia’s most engaging content in 2024. Our dedication to delivering the best News, Sport and Entertainment is unmatched. The Paris 2024 Olympics and Paralympics were a key highlight in showcasing the 9Network’s ability to bring Australians together for some of the most culturally significant moments of the year, achieving a National Total TV Reach of more than 20 million Australians. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country”

The 9Network’s news and current affairs remains a foundation of our success. _9News_, _A Current Affair_, _60 Minutes_ and _Today_ have been vital in driving viewer engagement. 9News has become the most watched 6pm bulletin in 2024 across the Metro markets for the first time since 2015. Nine’s flagship news and current affairs programs lead the conversation on crucial issues facing our communities, reinforcing our commitment to independent and trusted journalism.

This year also marked the launch of our exciting new game show, _Tipping Point_, which has significantly grown viewers and dominated its timeslot throughout the year with its engaging format.

In 2024, our sports coverage also achieved remarkable success, with massive national audiences tuning in for the _State of Origin Series_, the _NRL Grand Final_ and the _Australian Open_. These events solidified the 9Network’s reputation as the home of Australia’s most-watched live sport, delivering exhilarating moments that captured the passion of sports fans nationwide.

Through quality, diversity, and innovation, we deliver the stories and moments that unite Australians, cementing our place at the heart of the nation’s media landscape.

### Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)

| 18:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **42.5%** | 33.5% | 24.0% |
| 16-39 | **44.4%** | 32.2% | 23.4% |
| GS+CH | **43.5%** | 33.7% | 22.8% |
| Total People | **41.1%** | 38.8% | 20.1% |

\*Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %\*
### Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

| 18:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **40.6%** | 34.5% | 24.8% |
| 16-39 | **42.0%** | 33.5% | 24.5% |
| GS+CH | **41.5%** | 34.8% | 23.7% |
| Total People | 39.6% | **39.7%** | 20.6% |

\*Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %\*
### Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26)

| 06:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **43.0%** | 36.0% | 21.0% |
| 16-39 | **45.8%** | 33.2% | 21.0% |
| GS+CH | **44.0%** | 35.6% | 20.4% |
| Total People | **42.3%** | 39.1% | 18.6% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %_

### Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

| 06:00-MN | 9 NETWORK | 7 NETWORK | 10 NETWORK |
| --- | --- | --- | --- |
| 25-54 | **41.0%** | 37.2% | 21.8% |
| 16-39 | **43.5%** | 34.6% | 21.9% |
| GS+CH | **41.9%** | 36.9% | 21.2% |
| Total People | **40.8%** | 40.1% | 19.1% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %_  
   
Our outstanding performance extends into the Broadcast Video On Demand (BVOD) space, where 9Now continues to lead as Australia’s No. 1 platform across all key demographics and Total People. This year, 9Now has seen phenomenal year-on-year growth, reflecting Australians’ increasing preference to engage with our content on their own terms — whenever, wherever, and on whichever device they choose.

Michael Stephenson, Nine’s Chief Sales Officer, said:

“The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of  
9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”

As Australians embrace the freedom to consume content on their own terms, 9Now remains at the forefront, offering a viewing experience that aligns with the diverse needs of modern audiences. With its strength in BVOD, 9Now not only enhances audience reach but also solidifies its position as the choice for advertisers looking to connect with engaged, on-demand viewers.

### Broadcast Video on Demand commercial shares 2024 calendar year (Jan 1 - Nov 26)

| 02:00-25:59 | 9Now | 7Plus | 10 Play |
| --- | --- | --- | --- |
| 25-54 | **50.6%** | 34.2% | 15.2% |
| 16-39 | **53.3%** | 32.2% | 14.5% |
| 0-39 | **53.0%** | 32.2% | 14.9% |
| 0-54 | **50.9%** | 34.0% | 15.1% |
| Total People | **48.9%** | 35.9% | 15.2% |

_Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 0200-2559, National, BVOD Total, When Watched, Commercial Share %_

### Broadcast Video on Demand commercial shares 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

| 02:00-25:59 | 9Now | 7Plus | 10 Play |
| --- | --- | --- | --- |
| 25-54 | **46.5%** | 37.0% | 16.5% |
| 16-39 | **49.1%** | 35.0% | 15.9% |
| 0-39 | **48.6%** | 35.1% | 16.3% |
| 0-54 | **46.8%** | 36.8% | 16.4% |
| Total People | **45.0%** | 38.6% | 16.4% |

\*Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0200-2559, National, BVOD Total, When Watched, Commercial Share %\*

In 2024, 9Now reached more Australians than any other commercial free-to-air BVOD platform. Each month, an average of **5.4 million** Australians tuned into 9Now — a **34.9%** increase compared to 2023 STLY.

\*Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, Jan-Oct 2024 vs STLY, S-S 0200-2559, National, BVOD Total, 9NOW v 7PLUS v 10PLAY, When Watched, Cumulative Reach % (Avg Monthly)\*

An impressive **28.4 billion** minutes of content have been streamed on 9Now this year, marking a **36.7%** year-on-year growth.  
  
 _Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 1st Jan 2024 - 26 Nov 2024 vs STLY, S-S 0200-2559, National, BVOD Total, 9NOW, When Watched, Total Minutes_

Nine’s highest rating program of the year was the _ **2024 State of Origin Series** _ decider which recorded a Total TV audience of **3.6 million**. It secured a streaming audience of **864,000** on 9Now - the largest for a rugby league game in history.

Our next highest rating program of the year was Game 1 of the _ **2024 State of Origin Series** _, which recorded a Total TV audience of **3.4 million** (including **760,000** on 9Now). Game 2 was the network’s fourth highest rating program of the year with a Total TV audience of **3.2 million** (including **739,000** on 9Now). This year’s State of Origin Series recorded an average Total TV audience of **3.4 million** and enjoyed year-on-year growth of **50%** in BVOD and **14%** in Total TV.

The _ **2024 Women’s State of Origin** _ was the most successful to date. The decider saw the highest result for a Women’s Rugby League match with a Total TV Audience of

**1.1 million** (including **181,000** on 9Now). The 2024 series recorded significant year-on-year growth across all screens: **58%** on Broadcast, **160%** on BVOD and **69%** on Total TV.

The _ **NRL Grand Final** _ between the Melbourne Storm and Pentrith Panthers was the 9Network’s third highest rating program of the year with a Total TV audience of **3.4 million** (including **762,000** on 9Now). This year’s NRL season boasted year-on-year growth of **29%** in BVOD and **2%** in Total TV.

_ **The Vegas Opener** _ of the 2024 NRL season was a major success, recording a Total TV audience of 806,000 with growth of **22%** in BVOD and **6%** in Total TV.

The _ **Australian Open Men’s Final** _ recorded a Total TV average audience of **2.1 million,** with a BVOD Audience of **327,000.** The Men’s Final saw year-on-year growth across BVOD of **34%** and **6%** in Total TV.

_ **The Block - Winner Announced** _ is the highest rating overnight commercial non-sports program of the year and recorded a Total TV audience of **2.1 million**.

Enjoying a remarkable 20th season, _ **The Block** _ achieved a Total TV average audience of **1.5 million** per episode. An average of **336,000** viewers watched each episode on 9Now. This year’s series of _ **The Block** _ recorded year-on-year growth of **13%** in BVOD and **3%** in Total TV.

_ **Married at First Sight** _ continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of **2.2 million** per episode. An average of **814,000** viewers watched each episode on 9Now. This year’s series of _MAFS_ recorded year-on-year growth of **22%** in BVOD and **8%** in Total TV.

_ **Tipping Point Australia** _ dominates as Australia’s #1 afternoon game show, recording a Total TV Audience of **888,000,** and growing the timeslot **42%** year-on-year. The program has seen a BVOD Audience of **64,000** up **126%.**

Nine’s drama series _ **Human Error** _ saw a Total TV Audience of **713,000,** with a BVOD Audience of **129,000.**

_ **Lego Masters** _ achieved a Total TV average audience of **1.1 million** per episode. An average of **163,000** viewers watched each episode on 9Now.

_ **Travel Guides** _ achieved a Total TV average audience of **1.5 million** per episode. An average of **212,000** viewers watched each episode on 9Now. In 2024, _ **Travel Guides** _ achieved year-on-year growth of **15%** in BVOD and **16%** in Total TV.

_ **The Summit** _ achieved a Total TV average audience of **695,000** per episode. An average of **129,000** viewers watched each episode on 9Now.

_ **Big Miracles** _ secured a Total TV average audience of **644,000** per episode. An average of **133,000** viewers watched each episode on 9Now.

_ **Love Island Australia** _ is once again a smash hit on 9Now, averaging **over 350,000** viewers per episode on the BVOD platform. Season 6 of the series has seen significant year-on-year growth of **27%**. The launch of the season has recorded the highest ever BVOD audience for the program, with **452,000** people tuning in.

_ **9News** _ is the **No. 1 Total TV Metro** weekday news, and the **No. 1 National weekly** BVOD News. _**9News (M-F)**_ has seen a Metro Total TV Audience of **815,000** (up **10%** year-on-year). In the BVOD space, _ **9News** _ has dominated its opposition, winning every single week of the year. Each night, an average of **84,000** viewers stream

_ **9News** _ via 9Now, compared to **54,000** streaming 7News on 7Plus. _ **9News** _ on BVOD has grown **73%** year-on-year.

_ **Today** _ has also completely dominated its breakfast opposition in the BVOD space. Each morning, an average of **34,000** viewers stream _ **Today** _ via 9Now, compared to **28,000** streaming Sunrise on 7Plus. _ **Today** _ on BVOD saw year-on-year growth of **41%.**

\*Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 28/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Tipping Point Australia, Human Error, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 26/11/2024; 9News M-F (Metro 5 City), Australian Open, State of Origin, NRL, Women’s State of Origin, 9News, Today (BVOD Live) 1/01/2024 - 26/11/2024 v 1/01/2023 - 28/11/2023, Total TV, overnight.\*
