# Random Radio

**URL:** <https://forums.mediaspy.org/t/random-radio/263>\
**Category:** General Radio and Digital\
**Created:** [December 28, 2015, 8:01am UTC](https://forums.mediaspy.org/t/random-radio/263 "2015-12-28T08:01:12Z")\
**Posts on this page:** 1\
**Showing post:** 1378

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**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [July 31, 2018, 3:31am UTC](https://forums.mediaspy.org/t/random-radio/263/1378 "2018-07-31T03:31:44Z")

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Again @Rob_Melb_AU nails the point well. Underinvestment hurts radio.

> [@Hit Network](https://forums.mediaspy.org/t/hit-network/71/2254):
>
> I agree with your comments about current presence (as distinct from perceived presence). I think all radio stations have pared back on promotions and presence over the last decade, which probably relates to the declining fortunes of radio (IMHO) - radio has more competition and the content is not compelling, which has ultimately led to reduced advertising dollars and therefore the capacity for promotions and presence diminishes. A vicious circle, rather than a virtuous circle.

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