A ratings battle between Triple M and “SMFM” would’ve been quite interesting, that’s for sure!
With the success of Smooth 95.3 in recent years having lead to a decline for 2CH, I also think it would’ve been interesting to see what would’ve happened in the Sydney radio landscape if the station on 1170AM decided to make an FM conversion during the 1990s (or even the Early 2000s when the new licences which ultimately went to DMG/Nova were up for bids).
I’ll get to my thoughts on that in a moment, but personally I think it was inevitable that at least two existing Sydney AM stations would convert to the FM band sometime during the Early/Mid 1990s.
As much as I could imagine SCA wishing the market only had access to 2DayFM and Triple M even to this day, I really don’t think it would’ve been appropriate for a city the size of Sydney to only be allowed two commercial FM stations until at least 2001.
Yep, I agree with you there. The music format probably would’ve been Classic Hits and the 2WS callsign might’ve been retained, but the local Western Sydney feel to the station most likely still would’ve gradually faded out during the Late '90s/Early 2000s.
Although while having one FM and one AM station seems to work OK for the company in Brisbane & Adelaide, surely I can’t be the only one who suspects that ARN always would’ve wanted to have both their stations for the country’s two largest markets on FM?