# Radio History **URL:** \ **Category:** General Radio and Digital\ **Created:** [December 28, 2015, 7:42am UTC](https://forums.mediaspy.org/t/radio-history/236 "2015-12-28T07:42:31Z")\ **Posts on this page:** 20\ **Page:** 38
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [February 11, 2018, 9:13am UTC](https://forums.mediaspy.org/t/radio-history/236/746 "2018-02-11T09:13:33Z")
> [@Radiohead](#): > > It’s probably the only football brand in Australia that could double as a radio station brand… Try imagining Magpie FM or The Bronco as a radio station… I couldn’t! Jets FM - _fly high with Jets FM_ Knight FM - _for a great radio station all day AND all Knight…Knight FM_ Can only be in Newcastle of course, hint to SCA, you couldn’t do much better than any of these. At least you can’t put an S in front it to adequately describe your stations programming (S-Hit FM 106.9). ---
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [February 11, 2018, 9:14am UTC](https://forums.mediaspy.org/t/radio-history/236/747 "2018-02-11T09:14:25Z")
> [@TV.Cynic](#): > > Radio Bronco, KIST-FM 107.7 FM, Santa Barbara 🐎 That’d work in Brisbane. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [February 11, 2018, 11:41am UTC](https://forums.mediaspy.org/t/radio-history/236/748 "2018-02-11T11:41:33Z")
> [@Radiohead](#): > > It’s probably the only football brand in Australia that could double as a radio station brand… Try imagining Magpie FM or The Bronco as a radio station… I couldn’t! When 3GL in Geelong converted to FM it took on the call-sign 3CAT, named after the Geelong Cats AFL team. But for whatever reason they chose not to use “CAT” name on-air and went with K-Rock ---
**Author:** ![Brianc68](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/58f4c7/32.png) [@Brianc68](https://forums.mediaspy.org/u/Brianc68)\ **Post date:** [February 11, 2018, 12:07pm UTC](https://forums.mediaspy.org/t/radio-history/236/749 "2018-02-11T12:07:56Z")
I think the official call sign was/still is 4RUM for Bundaberg’s Hitz FM. They’ve never used RUM-FM on air though of course 🙂 ---
**Author:** ![Moe](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/moe/32/398912_2.png) [@Moe](https://forums.mediaspy.org/u/Moe)\ **Post date:** [February 11, 2018, 12:38pm UTC](https://forums.mediaspy.org/t/radio-history/236/750 "2018-02-11T12:38:25Z")
There’s stations like KATT in the US that use ‘Cat’ branding, so it wouldn’t have been crazy. Plus it at least doesn’t imply a format to the station like the ‘K-Rock’ branding did - though obviously that hasn’t stopped them. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [February 11, 2018, 5:43pm UTC](https://forums.mediaspy.org/t/radio-history/236/751 "2018-02-11T17:43:06Z")
There is a community radio station called RUM FM though. Nothing to do with the drink - **R** adio **U** pper **M** urray, east of Albury. ---
**Author:** ![Brettski\_1234](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/brettski_1234/32/60360_2.png) [@Brettski\_1234](https://forums.mediaspy.org/u/Brettski_1234)\ **Post date:** [February 11, 2018, 10:24pm UTC](https://forums.mediaspy.org/t/radio-history/236/752 "2018-02-11T22:24:14Z")
There is also Power FM, which in Ballarat was actually renamed Bulldogs FM for a day when Bulldogs played the Power in the first ever AFL game in Ballarat last year. ---
**Author:** ![TheHomeOfMusic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thehomeofmusic/32/51117_2.png) [@TheHomeOfMusic](https://forums.mediaspy.org/u/TheHomeOfMusic)\ **Post date:** [February 14, 2018, 9:20am UTC](https://forums.mediaspy.org/t/radio-history/236/753 "2018-02-14T09:20:34Z")
> [@Radiohead](#): > > Don’t really know! > Never thought about any possible connection between WCE and 1080am. > > It’s probably the only football brand in Australia that could double as a radio station brand… Try imagining Magpie FM or The Bronco as a radio station… I couldn’t! The Cat would be a great name for a radio station in Geelong, K-rock’s call sign is 3CAT. Melbourne already has The Fox, so Geelong should have been called “The Cat”. ---
**Author:** ![TheHomeOfMusic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thehomeofmusic/32/51117_2.png) [@TheHomeOfMusic](https://forums.mediaspy.org/u/TheHomeOfMusic)\ **Post date:** [February 14, 2018, 9:26am UTC](https://forums.mediaspy.org/t/radio-history/236/754 "2018-02-14T09:26:37Z")
> [@TelevisionAU](#): > > > [@anon21817333](#): > > > > Was Kremmen ever on air here in Australia? > > 3XY in Melbourne used to have Captain Kremmen in the breakfast show in the early 80s I recall. and 2CC in Canberra. ---
**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\ **Post date:** [March 5, 2018, 8:09am UTC](https://forums.mediaspy.org/t/radio-history/236/755 "2018-03-05T08:09:03Z")
With a bit of discussion around 3EE lately with all the happenings at Talking Asterisk I’ve found this from their opening day. Courtesy of Alex Hehr. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [March 5, 2018, 8:26am UTC](https://forums.mediaspy.org/t/radio-history/236/756 "2018-03-05T08:26:06Z")
> [@Frankie](#): > > With a bit of discussion around 3EE lately with all the happenings at Talking Asterisk I’ve found this from their opening day. Courtesy of Alex Hehr. I remember listening that morning! The station was due to open the previous Friday but had to postpone at the last minute. It was reported that some vital piece of equipment was realised to be still sitting at the docks!! ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [March 5, 2018, 8:35am UTC](https://forums.mediaspy.org/t/radio-history/236/757 "2018-03-05T08:35:20Z")
A Seven Nightly News item about the opening of 3EE. And from the short-lived “Melbourne Extra” on Nine. Both videos courtesy of ‘[RIEGS-TV](https://www.youtube.com/user/reegs75)’. ---
**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\ **Post date:** [March 5, 2018, 8:47am UTC](https://forums.mediaspy.org/t/radio-history/236/758 "2018-03-05T08:47:45Z")
My Dad switched from 3MP briefly but for talk always had 3LO for breakfast, morning and drive or MP for music and gardening on a Saturday morning. I enjoyed their footy coverage and occasionally rang their pre and post match tailback. ---
**Author:** ![TheHomeOfMusic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thehomeofmusic/32/51117_2.png) [@TheHomeOfMusic](https://forums.mediaspy.org/u/TheHomeOfMusic)\ **Post date:** [March 5, 2018, 9:07am UTC](https://forums.mediaspy.org/t/radio-history/236/759 "2018-03-05T09:07:00Z")
The reason why 3EE tanked in the ratings was because it sounded too similar to 3MP (the highest rating station in Melbourne at the time) even though 3EE promoted itself with TV commercials, and its spot on the dial was between ABC Radio National and 3LO (both attracting the same audience as 3EE). People were reluctant to move away from 1377 3MP. When 3MP bought 3EE they simulcasted on both 1377 and 693 taking advantage of the fact that 1377 has a weak signal in the north and west of Melbourne. The Australian Broadcasting Authority stepped in and forced 3MP to stop simulcasting, hence creating Magic 693. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [March 5, 2018, 10:34am UTC](https://forums.mediaspy.org/t/radio-history/236/760 "2018-03-05T10:34:41Z")
> [@TheHomeOfMusic](#): > > The reason why 3EE tanked in the ratings It certainly did Survey 7/1992 0.7% (3MP was No.1 on 15.0%) 8/1992 1.0% 9/1992 0.9% (for some reason there were 9 surveys in 1992?!) 1/1993 1.2% 2/1993 1.2% 3/1993 1.0% To give those ratings some context, 3EE was literally at the bottom of the ratings. (3AK doing Radio Italia was not surveyed) Then 3MP took over simulcast on 3EE from 28 May 1993 Magic 693 launched in March 1994 to a debut rating of 2.5% (Survey 3/1994), then more than doubled to 5.2% the next survey. ---
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [March 5, 2018, 10:43am UTC](https://forums.mediaspy.org/t/radio-history/236/761 "2018-03-05T10:43:14Z")
Does that mean 3MP was simulcasted on 693 for about 10 months? I thought they got in trouble from the authorities for doing that. So I’d be stumped if it went for THAT long… ---
**Author:** ![gordo92](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/6bbea6/32.png) [@gordo92](https://forums.mediaspy.org/u/gordo92)\ **Post date:** [March 5, 2018, 10:47am UTC](https://forums.mediaspy.org/t/radio-history/236/762 "2018-03-05T10:47:51Z")
> [@Brianc68](#): > > I think the official call sign was/still is 4RUM for Bundaberg’s Hitz FM. Yep thats still their offical ACMA Callsign but it is never used on-air, only Hitz 9 3 9 is said on-air ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [March 5, 2018, 10:47am UTC](https://forums.mediaspy.org/t/radio-history/236/763 "2018-03-05T10:47:55Z")
> [@Radiohead](#): > > Does that mean 3MP was simulcasted on 693 for about 10 months? > > I thought they got in trouble from the authorities for doing that. > > So I’d be stumped if it went for THAT long… The ABA or whoever it was at that stage were probably never known for acting too fast 😛 I do remember over the summer of 93/94 they did what I suppose was a trial for Magic, by having 693 break away from 3MP simulcast after midnight with a program called _Magic after Midnight_ or _Memories after Midnight_ or something like that. I can’t remember the exact title but it probably acted as a pilot for what would become Magic 693. ---
**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\ **Post date:** [March 5, 2018, 11:07am UTC](https://forums.mediaspy.org/t/radio-history/236/764 "2018-03-05T11:07:36Z")
> [@TelevisionAU](#): > > Then 3MP took over simulcast on 3EE from 28 May 1993 Am I right in thinking 693 broke away for AFL on Saturday afternoon or did they take a break until Magic started up? ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [March 5, 2018, 11:18am UTC](https://forums.mediaspy.org/t/radio-history/236/765 "2018-03-05T11:18:19Z")
> [@Frankie](#): > > Am I right in thinking 693 broke away for AFL on Saturday afternoon or did they take a break until Magic started up? Possibly did, I’m not familiar enough to know what happened with football broadcasts on 693 in 1993. Although Magic 693 did launch on the evening of 26 March 1994, just after the station’s Round 1 coverage of the AFL that year. Their first song was _Magic Moments_ by Perry Como… which may or may not have also been the last song played on Magic 693 before it switched to 1278 in 2006. EDIT: I am informed that it was indeed both the first and last song played on Magic 693 > [@First song played on the launch of a new station?](https://forums.mediaspy.org/t/first-song-played-on-the-launch-of-a-new-station/2340/18): > > Your memory serves you correctly. Perry Como Magic Moments was curtainly the first and last song played on Magic 693 then a classic 693 jingle before the switch over. [Previous page](https://forums.mediaspy.org/t/radio-history/236.md?page=37) [Next page](https://forums.mediaspy.org/t/radio-history/236.md?page=39)