That’s very true. Kim and Laurel would have ensured 973 a No 1 breakfast show out of the gates. I always found the launch of 973 very strange. It was as if they didn’t really go at it hard for fear of hurting 4KQ. It seemed a bit low key and even musically it they could have done better - b105 “lite” it was called. I think they must hold the world record for playing Africa/Toto.
I remember thinking at the time if Star 106.9/QFM had won the licence they would have done it very differently
WS’s cut off is around 5-6 years, in which I’ve heard songs from 2011 on the station such as from Adele & Bruno Mars, as well as “Moves Like Jagger” by Maroon 5/Christina Aguilera.
Oh yes, I’ve forgotten that they also play that song on WS. I know for a fact that Smooth plays that song, along with Adele & Bruno Mars, which suggests that WS are indeed in serious competition with Smooth, which the latter is rating well ahead of the former according to the previous radio ratings (the next one will be released this morning).
Pure Gold to me implies some (very selected) newer songs also qualify, although with most music being classic hits. For example some Adele songs to me would be already “gold” as they will remain classic hits into the future. As for Happy / Williams that’s highly doubtful to be as credible in the future so I wouldn’t call that Pure Gold :).
Anyway for me the branding gives them a bit of scope to include selected newer songs that they predict will become classics.