It was reported at the time as a cost cutting measure, but being so many years ago now I don’t remember the where & would have to find/dig up the report.
2 Likes
Whilst there are costs In re-versioning and tagging promos, I strongly suspect the reason was more to do to ad-sales, and the perceived and real strength of the 7 brand to national Advertisers - and the increased value in selling advertising on a 7 branded network of stations. Prime7 took on the 7 brand right at the height of Seven’s popularity
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Don’t see how it’s sledging, but anyway, the more educated reply from someone else is probably the real reason why, being they don’t have the time to modify the promo’s that are only a short run, or for shows only on in 6 days time is probably not worth their time, and that makes sense seeing as the promos running for shows returning after the tennis are shown for two months or so in advance which are usually PRIME7 branded.
It would be nice if they had designed their logo to more easily fit around the positioning of the 7 logo so they could just add it on top or next to it on the promos easily.
Something stackable like the 7TWO or 7mate logos used when sport is shown on those channels?
Those two words are shorter than Prime so even if Prime7 created a stacked version of their logo, I think it’d be too small/unclear on SD, especially on smaller TVs.
Initially I thought perhaps Prime7 was a transitional brand and they’d just go to pure 7 branding but obviously I was wrong about that. Apart from the regular PRIME7 watermark being huge (because it is so wide; wider than the 9HD watermark which - like the 11 watermark - I think is too big), the cobranding generally works well.
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Correct. May have been when Ian Audsley took over.
There was a minor blooper with the weather graphics on the Wagga bulletin tonight. I think they accidentally used the Albury maps:
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lol he would have known what he did before it even happened
Montages
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I see Prime7 News do news updates on the radio now?
1 Like
Thanks for the uploads
Last nights montages
Promo for Wagga News
Promo for National News (last week they were still using the older style promo)
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Caps
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The studio lighting and camera angles are terrible, there’s no depth whatsoever. A simple font change to bring things into 2017 and updating some of the colours to white would work wonders here, relatively cheap too.
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The main reason was because 7TWO commenced. It would have been odd not to have a 7 ‘one’. The Prime brand wouldn’t have been linked to the rest of channel suite.
We tried “7 on Prime” for a while - more as a transition.
Re-working the promos wasn’t a huge cost. Freelancers would come in for a couple of sessions a week and knock them over in a few hours (and the GWN ones too). The editors worked on plenty of other stuff - so axing the brand maybe saves half a salary and a few freelance hours.
Prime7 does save money, there’s no denying it - but it’s a drop in the ocean of the station revenue.
8 Likes
thanks for claryfing this i got told it was because prime was or went bust which im glad its wrong
Yes, true and it is weird in Tasmania where the main channel doesn’t have 7 in its name (“Southern Cross” Television), alongside 7TWO & 7mate (but of course still no 7flix).
Prime Local News North West promo from the early 90s. Quite interesting that the music is the National Mutual newsbreak playing in this promo.
4 Likes