I’ve said for around 5 years now Newcastle is ripe for competition. With a market population of around 850,000 it’s by far the largest market in Australia with just 1 commercial news service.
Of course with Seven owning the station now it makes a lot more sense. The Nine/NBN bulletin is average at best.
Time for a shake up
A new player And some competition is exactly what Newcastle and NBN needs to raise the bar
Seems a bit “arrogant”. I wouldn’t say the Seven was the dominant news service in Melbourne or Brisbane or perhaps the Gold Coast.
Looking at the first 6 months of this year Seven is ahead in Melbourne by 3,000 and Brisbane by 2,000. In Brisbane Nine has won more survey weeks including the last.
I’ld be VERY surprised if they didn’t centralise it from their new digs in Refern. Their news department already runs on a shoestring budget, I can’t see them investing big money into another brand new facility just 150km up the road.
Wouldn’t be that expensive to have a set in Newcastle and do switching in Sydney if they decide to go down that road, unless someone like Paul Lobb was “exclusive” to the Newcastle bulletin if presented from Everleigh.
In that case Daniel Gibson for Canberra and Geoff Phillips for Illawarra/Far South Coast if they’re going for name recognition.
Geoff Phillips would have been a great option for a “Seven News Illawarra” bulletin at one point in time, however he has been retired for a number of years now. Seven would have to offer him a huge sum of money to lure him out of retirement!
If I was the news director at Seven and responsible for hiring a presenter for the Illawarra/South Coast bulletin, Melissa Russel would be my top pick for the role. She’s a great newsreader and arguably even better than Bruce Roberts IMO, but she’s behind him in the pecking order at WIN.
Getting Lobb would be great for that region, but I don’t necessarily think he’s a good presenter. Same with Brough, Mitchell, Brunning. I often wonder how they got there and what it is that makes them popular. But the viewers seem to resonate with these presenters. There’s something familiar that they like about them. I think it would work in Seven’s favour rather than recruiting a new face.
Yeah I agree. He wouldn’t be my personal pick for a bulletin of the sort, but if Seven were specifically after someone who’s well-known and has years of experience, he would be one of the few, local media personalities who would have been suited to present an Illawarra-based bulletin.
Maybe 15+ years ago it would have made some sense to offer him a role, but not in 2022 (and especially not in the current media landscape). I doubt he would have ever left WIN anyway, even if he had been offered a presenting role on a competitor’s bulletin.