Paramount+ And NEL Restaurant Serve Up Exclusive ‘Eat Your Heart Out’ Degustation Inspired By Yellowjackets.
Emmy®-Nominated Series Yellowjackets Season Three Now Streaming Exclusively On Paramount+.
Paramount+ Australia has partnered with acclaimed NEL Restaurant, to launch ‘Eat Your Heart Out’, a groundbreaking 11-course degustation experience celebrating the exclusive streaming release of Yellowjackets Season Three.
On Monday night, NEL Restaurant’s Surry Hills venue was completely transformed, immersing guests in the eerie, primal world of Yellowjackets.
Special guest Simone Kessell – New Zealand-born AACTA nominated actress known for her role as adult Lottie Matthews – engaged with diners as they stepped into a wilderness brought to life with foraged botanicals, flickering candlelight, and haunting details inspired by the series.
Over three unforgettable hours, the lines between fine dining and survival were blurred, making for an experience as unsettling as it was indulgent.
Each course mirrored the show’s descent into desperation, beginning with light, foraged bites before escalating into richer, more primal flavours.
Diners started with delicate offerings like ‘Leaves with the Lottie’ and ‘Pork on Pyre,’ evoking the resourcefulness of the wilderness. As the menu unfolded, the dishes grew bolder - ‘Ear au Jackie,’ ‘Queen of Hearts,’ and ‘Head of the Table’ pushed boundaries, challenging guests to embrace the raw intensity of survival.
Chef Nelly Robinson’s masterful storytelling through food blurred the line between necessity and indulgence, leaving diners captivated.
The immersive experience continues throughout the week, hosting lucky Yellowjackets fans who won a spot at the table for them and a friend, through a consumer competition hosted on NEL Restaurant website.
Louise Crompton, VP Marketing & Growth Paramount+ Australia spoke about the collaboration saying: "We are always looking for innovative ways at Paramount+ to deepen our connection with our fans. This unique experiential activation at NEL Restaurant is a perfect example of how we’re blending storytelling with immersive experiences. It’s not just about watching a show—it’s about allowing fans to feel as though they’re stepping into the world of Yellowjackets, engaging with the narrative in a way that’s unforgettable. The intimate setting and attention to detail provide an exclusive opportunity for fans to truly live and breathe the show, all while indulging in the culinary experience.”
For the first time, Paramount+ Australia adopted an integrated ‘agency village’ approach for this campaign, partnering with DO. Agency, We Are Different, and Hello.
The ‘Eat Your Heart Out’ campaign spans experiential, earned media, influencer engagement, digital, and social media partnerships, with the key agencies working together to achieve an integrated campaign across all touchpoints. DO. Agency leads the creative direction, driving the collaboration with NEL Restaurant, while We Are Different manages earned media, securing national coverage and a consumer competition including a partnership with Urban List. Hello oversees social content and supports influencer partnerships, ensuring the campaign reaches audiences across multiple touchpoints.
Paul Coles, Owner & Managing Director of Do. Agency, shared: “Yellowjackets masterfully blends survival, mystery, psychological horror, and coming-of-age elements, pushing the limits of creativity and storytelling—often leaving us with a sense of discomfort. So, it felt only right to celebrate Season Three with a launch concept that mirrored this boldness. We challenged Chef Nel with a brief that was as unconventional as the show itself: ‘How do we serve Jackie’s ear on a plate while keeping it refined and fine dining?’”
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