# Nova Network

**URL:** <https://forums.mediaspy.org/t/nova-network/79>\
**Category:** Major Metropolitan Radio\
**Tags:** novaentertainment\
**Created:** [December 28, 2015, 5:47am UTC](https://forums.mediaspy.org/t/nova-network/79 "2015-12-28T05:47:20Z")\
**Posts on this page:** 20\
**Page:** 238

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [April 28, 2025, 2:01am UTC](https://forums.mediaspy.org/t/nova-network/79/4807 "2025-04-28T02:01:25Z")

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> [@TVHead](#):
>
> cool graffiti scribble fellow kids.

Which is funny considering their playlist is mostly throwbacks from the nineties and noughties which 2WS play now. 😆

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [April 28, 2025, 2:04am UTC](https://forums.mediaspy.org/t/nova-network/79/4808 "2025-04-28T02:04:46Z")

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This looks so shit.

 ![17458058430177255794478802412641](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/9/b/3/9b347a183c520ecd8173e8b8f9875ef13ac023b9.jpeg)

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**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\
**Post date:** [April 28, 2025, 2:51am UTC](https://forums.mediaspy.org/t/nova-network/79/4809 "2025-04-28T02:51:11Z")

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> [@JBar](#):
>
> ![17458058430177255794478802412641](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/9/b/3/9b347a183c520ecd8173e8b8f9875ef13ac023b9.jpeg)

i don’t see how this converts to listeners tuning in. It tells me nothing about Nova’s on-air offering.

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**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\
**Post date:** [April 28, 2025, 2:59am UTC](https://forums.mediaspy.org/t/nova-network/79/4810 "2025-04-28T02:59:50Z")

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I like how they’ve designed the campaign to fit a Nova brand from… 22 years ago.

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [April 28, 2025, 4:29am UTC](https://forums.mediaspy.org/t/nova-network/79/4811 "2025-04-28T04:29:03Z")

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> [@TelevisionAU](#):
>
> i don’t see how this converts to listeners tuning in. It tells me nothing about Nova’s on-air offering.

This would have to be their worst advertising campaign ever.

They’ve had some of the best outdoor campaigns promoting their on-air talent over the years. Don’t fix what isn’t broken:

 ![nova-96.9-sydney-ricki-lee-tim-joel-vertical (1)](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/d/1/b/d1b14971579ce4d888e7753cb7c7639799b72d2c.jpeg)

 ![Nova-96.9-Sydney-Fitzy-Wippa-with-Kate-Ritchie-look-whos-come-to-breakfast-vertical-576x1024](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/3/3/4/3345a8ca3d97d256479444f8d2f5d42fca827acf.jpeg)

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<div class="post-metadata">

**Author:** ![Global](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/b77776/32.png) [@Global](https://forums.mediaspy.org/u/Global)\
**Post date:** [April 28, 2025, 9:41am UTC](https://forums.mediaspy.org/t/nova-network/79/4812 "2025-04-28T09:41:30Z")

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> [@JBar](#):
>
> This looks so shit.

💯

It’s as bad or worse than the ridiculous old Hit logo from 2017 as seen on the black thunders:

 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/6/6/3/663f7ac912b87f9c4c7e7c5cdbd11e278ec75970.jpeg)

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<div class="post-metadata">

**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [April 28, 2025, 10:07am UTC](https://forums.mediaspy.org/t/nova-network/79/4813 "2025-04-28T10:07:58Z")

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This Nova stuff is way worse.

I didn’t mind that H! logo on the van. That giant exclamation on the banners didn’t look good though.

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**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\
**Post date:** [April 28, 2025, 10:53am UTC](https://forums.mediaspy.org/t/nova-network/79/4814 "2025-04-28T10:53:45Z")

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I like the new campaign. It ties the brand back to the original “sounds different” branding which posts on here constantly say Nova needs to go back. The billboards you shared would have to be some of the most sterile ads they’ve had, targeted will above their target audience.

The thing with Nova at the moment though is that they are currently at one of their most successful points as a whole network, but they’re not great with consistency across their brand. They have edgy younger skewing shows mixed in with safer middle-aged mom content. Is the on air sound going to change to match this campaign? The network is full of great elements, but they don’t necessarily all work well together.

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**Author:** ![MichaelPower](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/michaelpower/32/499507_2.png) [@MichaelPower](https://forums.mediaspy.org/u/MichaelPower)\
**Post date:** [April 28, 2025, 11:07am UTC](https://forums.mediaspy.org/t/nova-network/79/4815 "2025-04-28T11:07:14Z")

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not gonna lie, it looks fresh, but AT THE SAME TIME, also has that “how do you do, fellow kids” energy

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<div class="post-metadata">

**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\
**Post date:** [April 28, 2025, 11:44am UTC](https://forums.mediaspy.org/t/nova-network/79/4816 "2025-04-28T11:44:18Z")

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> [@AustralianAerial](#):
>
> I like how they’ve designed the campaign to fit a Nova brand from… 22 years ago.

This sums it up perfectly.

As mentioned in a recent Melbourne Radio Wars podcast, a station such as 2Day needs to show its “attitude” if they’re going down the whole, “AF” road. Similarly, with Nova.

This “attitude” shown in their latest campaign tells me that if I tune into their station, I’ll hear edgy content, rebellious announcers and likely the latest, hottest, freshest hits.

It is clearly targeting at the Today AF campaign.

The difference here, and the weakness here for Nova, is once a person tunes into the station, they don’t get what they see in these ads.

Does spray paint on ads really reflect Chrissie Swan? Or breakfast shows that feature announcers much older than this target demo?

Apart from Ben, Liam & Belle, Nova’s current new campaign completely does NOT reflect Nova’s current on-air strategy.

It’s as if the person who made the ads, doesn’t even listen to Nova. Probably Spotify.

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<div class="post-metadata">

**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [April 29, 2025, 12:29pm UTC](https://forums.mediaspy.org/t/nova-network/79/4817 "2025-04-29T12:29:36Z")

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> **[Ricki-Lee headlines first stop on Nova's Red Room Global Tour](https://radiotoday.com.au/ricki-lee-headlines-first-stop-on-novas-red-room-global-tour/)**
>
> Last night, Nova’s very own Ricki-Lee lit up Sydney’s Ovolo Woolloomooloo, officially launching Nova’s Red Room Global Tour Powered by Expedia, marking

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<div class="post-metadata">

**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\
**Post date:** [April 29, 2025, 7:26pm UTC](https://forums.mediaspy.org/t/nova-network/79/4818 "2025-04-29T19:26:43Z")

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Most of Nova is pushing 50, but also spray paint GFX? It’s just so dated and try hard to appeal to younger people with that rubbish. Not to mention it isn’t clear right away what the ads are for, it’s confusing mess.

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<div class="post-metadata">

**Author:** ![RabbitEars](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/3e96dc/32.png) [@RabbitEars](https://forums.mediaspy.org/u/RabbitEars)\
**Post date:** [April 29, 2025, 7:40pm UTC](https://forums.mediaspy.org/t/nova-network/79/4819 "2025-04-29T19:40:27Z")

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Screams “try hard” to me.

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<div class="post-metadata">

**Author:** ![utaussiefan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/u/a88e57/32.png) [@utaussiefan](https://forums.mediaspy.org/u/utaussiefan)\
**Post date:** [May 3, 2025, 8:48am UTC](https://forums.mediaspy.org/t/nova-network/79/4820 "2025-05-03T08:48:42Z")

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Nova 919 recently unveiled their new look studio, 5AA also got new studios.

> **[Jodie & Hayesy on Instagram: "New studio, who dis? 💅"](https://www.instagram.com/reel/DJDiSWJzG_y/?igsh=NnJ1NHN4YzIxNHQy)**
>
> 242 likes, 21 comments - jodieandhayesy on April 29, 2025: "New studio, who dis? 💅".

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<div class="post-metadata">

**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\
**Post date:** [May 4, 2025, 2:27am UTC](https://forums.mediaspy.org/t/nova-network/79/4821 "2025-05-04T02:27:23Z")

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> [@utaussiefan](#):
>
> 5AA also got new studios.

Based on what I can see on social media I think the FIVEaa studios might still be a work in progress. It looks like FIVEaa are using the Nova studios at the moment, which isn’t hard given the small amount of local output on Nova 919. The social media from early last week still shows the old FIVEaa studios (albeit with the new microphones which they’ve been using for a few weeks). I would guess that the redid the Nova studios first (Nova 919 has been broadcasting a boardroom the whole year until now) and will now start work on the FIVEaa studios.

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<div class="post-metadata">

**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [May 5, 2025, 10:21am UTC](https://forums.mediaspy.org/t/nova-network/79/4822 "2025-05-05T10:21:32Z")

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> **[Nova 93.7's Nathan Morris reveals reason for radio absence](https://radiotoday.com.au/nova-93-7s-nathan-morris-reveals-reason-for-radio-absence/)**
>
> Nathan Morris has revealed that legal issues were the reason behind his extended absence from Perth’s airwaves. Returning to Nova 93.7’s top-rating

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<div class="post-metadata">

**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\
**Post date:** [May 6, 2025, 2:45am UTC](https://forums.mediaspy.org/t/nova-network/79/4823 "2025-05-06T02:45:37Z")

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Such a shame with the latest Nova campaign. Their website reflects/shows nothing about it. Their website style & presentation does not look ‘rebelious’ or anything like a ‘disruptor’ like its ad campaign features.

The same can be said about 2Day1041.

When you launch a new campaign, you _launch_ a new campaign. Not just on-air and a few bus ads. But everywhere.

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<div class="post-metadata">

**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [May 6, 2025, 4:45am UTC](https://forums.mediaspy.org/t/nova-network/79/4825 "2025-05-06T04:45:23Z")

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Hear! Hear!

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<div class="post-metadata">

**Author:** ![Nathan\_Kiamco](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nathan_kiamco/32/318256_2.png) [@Nathan\_Kiamco](https://forums.mediaspy.org/u/Nathan_Kiamco)\
**Post date:** [May 6, 2025, 4:52am UTC](https://forums.mediaspy.org/t/nova-network/79/4826 "2025-05-06T04:52:45Z")

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Hear Hear

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<div class="post-metadata">

**Author:** ![platinum](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/platinum/32/488254_2.png) [@platinum](https://forums.mediaspy.org/u/platinum)\
**Post date:** [May 6, 2025, 7:48am UTC](https://forums.mediaspy.org/t/nova-network/79/4827 "2025-05-06T07:48:53Z")

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I was worried he was on a mental health spiral or something of the likes when he wasn’t on air for 2 surveys. Thank god it was just a legal dispute and he’s alright and healthy

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