It depends if they want to replicate the FiveAA concept around the country. At least they have experience in running a No.1 talk station in a metro market.
But it would mean they’d have to offload either the top-rating smooth, or the station that made their network famous, Nova.
No, because an operator can only own 2 stations on FM/AM in a single market.
As others have stated on here, Nova would have to sell Smooth or Nova, to buy Nine’s talk stations, which would be highly unlikely.
The only incumbents allowed to buy them would be BOG, ACE (who would have to sell 3MP in Melbourne), SEN, Capital, WIN or even GSL (who would have to sell 1 of their 2 Sunshine Coast stations due to overlap in Brisbane).
they can choose to sell one of their 2 existing stations if they desired it enough. As discussed here a few days ago it would be quite unlikely given the high ratings that the Nova and Smooth stations are earning but if Murdoch had enough desire to buy a talk network he only has to sell some existing licences.
He could theoretically purchase 4BC and 6PR but not 3AW and 2UE, so the network would have to be broken up into 2 pieces, but he could lease some of the DAB spectrum belonging to 3AW and 2UE if he wanted to put more streaming stations in Syd/ Melb, like Nova Jamz or Throwbacks or Smooth 80s.
this is why we’ve said more than once that it is very unlikely he/NovaEnt would do that. But it’s not impossible if (and that is a big if) there was a desire to do it. We know Lachlan Murdoch is as conservative leaning as dad and would he consider the opportunity to tap into the influence of two of the highest rating stations in Australia that already have that audience.
Imagine being a media exec and being happy to throw away ownership of two profitable FM stations just for the supposed political influence of a couple of AM talk stations. It’d be a real reflection of the priorities of the Murdochs if it ever were to happen.
3AW line-up for the next two weeks
Breakfast: Jimmy Bartel and Mark Allen
Mornings: Tony Jones (July 7, 9 to 11) / Heidi Murphy (July 8)
Afternoons: Shane McInnes (July 7 to 11)
Drive: Heidi Murphy (Tony Jones on July 8)
Wide World of Sports: Bruce Eva
Nights: Peter “Grubby” Stubbs
Overnights: Pat Panetta and Simon Owens