# Nine Radio (Talk)

**URL:** <https://forums.mediaspy.org/t/nine-radio-talk/108>\
**Category:** Major Metropolitan Radio\
**Tags:** fairfax\
**Created:** [December 28, 2015, 6:02am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108 "2015-12-28T06:02:28Z")\
**Posts on this page:** 20\
**Page:** 229

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**Author:** ![lovemusic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/lovemusic/32/381374_2.png) [@lovemusic](https://forums.mediaspy.org/u/lovemusic)\
**Post date:** [August 6, 2021, 4:00am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4618 "2021-08-06T04:00:30Z")

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> **[Tom Malone on Nine Radio prioritising the 'profitability' metric](https://mumbrella.com.au/tom-malone-on-nine-radio-prioritising-the-profitability-metric-696601)**
>
> Nine Radio has had a mixed start to the year when it comes to radio ratings, but commercially, the network is in perhaps a stronger position than a year and a half ago. And, save for a COVID downturn and the odd advertiser boycott, it is about where...

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 11, 2021, 9:13am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4619 "2021-08-11T09:13:31Z")

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### Nine Radio reveals first snapshot of digital streaming numbers

**New live streaming data for Nine Radio’s talk stations show the network achieving record numbers and double-digit growth in July.**

> According to figures released today, the radio network achieved more than 11 million streams in the month of July, up 11 percent on June, along with growth in total listening hours and total cumulative audience.
> 
> The surge comes as states along the Eastern seaboard endure COVID lockdowns and listeners turn to Nine’s trusted talk radio stations for the latest and most accurate news.
> 
> Nine’s Head of Digital Audio Hayley Bourne also noted the growing trend in listeners tuning in via their station apps and smart devices. “This is the first time we’ve released a clear digital snapshot to market and what you can see through 11 million stream starts with an average session time of 59 minutes, is a highly engaged and valuable audience.”
> 
> Source: Triton Streaming Metrics, Session Starts, July 1-31 2021 vs June 1-30 2021, unless otherwise specified.
> 
> “COVID and the recent lockdowns played a role in last month’s streaming growth especially during traditional workday hours. Ray Hadley’s decision to broadcast the NSW Premier’s media conference at 11am each day on 2GB has seen a 48 percent increase in stream starts of his program. These numbers reinforce the fact that talk radio – with its live and local nature – is highly sought-after content, through traditional or digital platforms.”
> 
> Nine intends to release regular digital audio snapshots going forward.

 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/6/2/62dcd21a7bd8d1b44763c54ff61b3ae28e7e6da5.jpeg)  
 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/0/0/00514476f638a6e5c4505cbf9667c81edf85f9ce.jpeg)

![](https://www.nineforbrands.com.au/wp-content/uploads/2021/08/DIGITALAUDIOJULY-1024x212.jpg)

[**FULL JULY SNAPSHOT HERE.**](https://www.nineforbrands.com.au/wp-content/uploads/2021/08/Nine-Digital-Audio.jpg)

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**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\
**Post date:** [August 11, 2021, 11:09am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4620 "2021-08-11T11:09:29Z")

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They REALLY need consistent branding.

Pre-Nine and Fairfax, Southern Cross changed their logos a few times IIRC.

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**Author:** ![MBB](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/mbb/32/530726_2.png) [@MBB](https://forums.mediaspy.org/u/MBB)\
**Post date:** [August 12, 2021, 2:01am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4621 "2021-08-12T02:01:34Z")

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Find it amusing, every morning watching the webcam Neil is always frustrated when Jane has her segment for TV. We know he doesn’t like fluff as it’s pretty obvious listening and watching…  
Must be due to the length of her segment always going over but you can always see him trying to rush her to finish and him getting incredibly frustrated… this says it all from his perspective I guess!

 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/1/3/130eff2a09f11d76b278dd3e87f2710036f4a3e5.jpeg)  
 ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/4/5/4530aa169003c901870d954019c3de0ac2bd9a10.jpeg)

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**Author:** ![Vidiot](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/vidiot/32/459050_2.png) [@Vidiot](https://forums.mediaspy.org/u/Vidiot)\
**Post date:** [August 12, 2021, 2:21am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4622 "2021-08-12T02:21:44Z")

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🤣

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**Author:** ![jason120au](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9e8a1a/32.png) [@jason120au](https://forums.mediaspy.org/u/jason120au)\
**Post date:** [August 12, 2021, 2:27am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4623 "2021-08-12T02:27:07Z")

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I have also noticed that Ray Hadley has missed broadcasting the key words for their stupid competition they are running atm. Where you have key words announced each hour and you have to call in the last hour and say the two keywords in order to win $1000. Which is hardly worth it for the amount of money up for grabs. I’m sure he has shown similar expressions shown on the live cam stream.

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**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\
**Post date:** [August 12, 2021, 2:31am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4624 "2021-08-12T02:31:49Z")

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Presumably because Hadley is networked to 4BC as well as outside Nine Radio

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**Author:** ![jason120au](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9e8a1a/32.png) [@jason120au](https://forums.mediaspy.org/u/jason120au)\
**Post date:** [August 12, 2021, 2:33am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4625 "2021-08-12T02:33:01Z")

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It’s running throughout the day on 2GB not just Hadley’s show.

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<div class="post-metadata">

**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\
**Post date:** [August 12, 2021, 2:34am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4626 "2021-08-12T02:34:10Z")

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Has it run on Hadley’s show before today?

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**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\
**Post date:** [August 12, 2021, 2:44am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4627 "2021-08-12T02:44:52Z")

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> [@MBB](#):
>
> Neil is always frustrated when Jane has her segment

Maybe he feels like he’s on hold to telstra. But seriously, that would be one of the longest running segments on Melbourne radio, if it gives him the irrits so much just drop it.

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<div class="post-metadata">

**Author:** ![MBB](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/mbb/32/530726_2.png) [@MBB](https://forums.mediaspy.org/u/MBB)\
**Post date:** [August 12, 2021, 2:46am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4628 "2021-08-12T02:46:40Z")

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You reckon? I feel the longest are the bloody sport and car segments which are worse.

I feel he gets like that a fair bit throughout the program and it’s not just Jane. I guess he just wants it all to be short and punchy which I understand.

Here’s a video of what I managed to capture, the audio is out of sync due to their webcam delay today.

I missed the end where there was a motion to the control room and I think a swear world 😂

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<div class="post-metadata">

**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [August 12, 2021, 2:56am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4629 "2021-08-12T02:56:07Z")

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> [@MBB](#):
>
> where there was a motion to the control room and I think a swear world

There would be a lot of swearing when the mic’s off, thankfully they’re good operators. The offensive things program teams can say in the gaps when mics are off would curl the ears of many.

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**Author:** ![Frankie](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/258eb7/32.png) [@Frankie](https://forums.mediaspy.org/u/Frankie)\
**Post date:** [August 12, 2021, 3:06am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4630 "2021-08-12T03:06:57Z")

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> [@MBB](#):
>
> You reckon?

I think there’s been a daily TV segment since he started, probably predates him.

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<div class="post-metadata">

**Author:** ![oz1235](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/oz1235/32/44830_2.png) [@oz1235](https://forums.mediaspy.org/u/oz1235)\
**Post date:** [August 12, 2021, 4:02am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4631 "2021-08-12T04:02:30Z")

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Funny you mention that. I notice the Favouritism in News Readers (ie the air time between David Armstrong and Denis O’Kane and even when the women newsreaders are on. I just think he getting far too grumpy for radio

I do not know if he realises the underlying favouritism(or Sexism depend on the way you look at it) it but if It one thing I noticed when listening to his programs

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**Author:** ![Rossco](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/rossco/32/712_2.png) [@Rossco](https://forums.mediaspy.org/u/Rossco)\
**Post date:** [August 12, 2021, 7:53am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4632 "2021-08-12T07:53:38Z")

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> [@jason120au](#):
>
> I have also noticed that Ray Hadley has missed broadcasting the key words for their stupid competition they are running atm. Where you have key words announced each hour and you have to call in the last hour and say the two keywords in order to win $1000. Which is hardly worth it for the amount of money up for grabs. I’m sure he has shown similar expressions shown on the live cam stream.

Agree, a complete waste of time, a desperate bid to keep/gain listeners. The ratings will reveal later in the month.

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**Author:** ![TheGreatOne2](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thegreatone2/32/326720_2.png) [@TheGreatOne2](https://forums.mediaspy.org/u/TheGreatOne2)\
**Post date:** [August 13, 2021, 9:27pm UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4633 "2021-08-13T21:27:58Z")

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Maybe Jane Holmes should do her TV Segment on Afternoons with Dee Dee instead

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<div class="post-metadata">

**Author:** ![tonks8526](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tonks8526/32/153105_2.png) [@tonks8526](https://forums.mediaspy.org/u/tonks8526)\
**Post date:** [August 13, 2021, 11:20pm UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4634 "2021-08-13T23:20:23Z")

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I actually think Neil genuinely respects Jane. She’s been an important part of his show for so many years and he even refused to accept her resignation after her drink driving misdemeanour.

I wouldn’t look too far in to what people have observed of Neil’s body language on a webcam for a radio/audio only production.

Also Neil’s hand signals are an institution! There is a very funny clip with Hamish and Andy in the studio trying to emulate Neil’s hand signals.

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<div class="post-metadata">

**Author:** ![MBB](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/mbb/32/530726_2.png) [@MBB](https://forums.mediaspy.org/u/MBB)\
**Post date:** [August 15, 2021, 11:31pm UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4635 "2021-08-15T23:31:38Z")

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Former AW presenter Ernie Sigley has passed away after a long battle with Alzheimer’s. Tribute on Neil’s show at 11am

Hopefully Dee Dee will do the same

> **[Vale: Ernie Sigley | TV Tonight](https://tvtonight.com.au/2021/08/vale-ernie-sigley.html)**
>
> Legendary entertainer Ernie Sigley, who enjoyed a long career in television & radio has died.

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<div class="post-metadata">

**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 16, 2021, 11:43am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4636 "2021-08-16T11:43:31Z")

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Dee Dee made mention of it with entertainment reporter Fiona Byrne before the 2pm news.

> <https://twitter.com/MrTVAus/status/1427116957132754946>

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<div class="post-metadata">

**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\
**Post date:** [August 20, 2021, 7:13am UTC](https://forums.mediaspy.org/t/nine-radio-talk/108/4637 "2021-08-20T07:13:15Z")

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> <https://twitter.com/camreddin/status/1428543844409253888?s=21>

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