# Nine Radio (Music)

**URL:** <https://forums.mediaspy.org/t/nine-radio-music/116>\
**Category:** Major Metropolitan Radio\
**Tags:** fairfax\
**Created:** [December 28, 2015, 6:04am UTC](https://forums.mediaspy.org/t/nine-radio-music/116 "2015-12-28T06:04:31Z")\
**Posts on this page:** 1\
**Showing post:** 2420

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**Author:** ![Brianc68](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/58f4c7/32.png) [@Brianc68](https://forums.mediaspy.org/u/Brianc68)\
**Post date:** [January 21, 2020, 9:51am UTC](https://forums.mediaspy.org/t/nine-radio-music/116/2420 "2020-01-21T09:51:26Z")

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> [@NewsWeary](#):
>
> > [@JohnsonTV](#):
> >
> > Just look at how successful Magic and 4BH were only four or five years ago running a music format.
> 
> The momentum has been lost now. The audience has moved on and found an alternative in stations like Smooth FM. It’ll take a miracle for them to regain the audience they had before the music formats were abandoned on Magic and 4BH.

There is no Smooth on FM in Brisbane. 4BH’s audience in Brisbane largely went to 4KQ or community radio. 4BH is on a level playing field with 4KQ.

DAB is also the great leveller. Remember when 4BH was at its peak in about 2007 there was barely any DAB uptake.

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