Nine News Content and Appearance

What an incredible millennial comment.

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But then I donā€™t think any of todayā€™s 6pm newsreaders come across as being arrogant to me either.

Brian just had that aura and style that hasnā€™t been rivaled since, that to me is the key difference.

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I think it must be a thing where Sydney grew up with him so are used to itā€¦ any vision I saw/see of him, found/find his delivery far too slow and mild, and his appearance a bit off putting too. Kevin Crease or Mike London were far superior at the time, and Overton is a much more desirable anchor now.

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Whether or not there was a guy who just ā€œwould read the news on televisionā€ and ā€œdidnā€™t have an agendaā€ the bulletins still tended to have an inherent bias that reflected various ownership at the time. It was just that viewers were probably less aware that the bulletins were not giving all sides of the story. Now, with multiple sources of news, its harder to brainwash the viewer.

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Iā€™m not a boomer. I was after his time, but I agree with the sentiment behind the meme.

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Or Iā€™d even argue, itā€™s easier. Many donā€™t realise what theyā€™re seeing is not news, itā€™s opinion. Thatā€™s because theyā€™ve been brought up on it. Many just get their news from social media.

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I donā€™t think the news bulletins were any better back then compared to now; I donā€™t see the major bulletins now interviewing opinionated taking heads. In the past there were plenty of shows that had opinionated talking heads. Take Hinch for example.

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Itā€™s more the angle and the headlines I guess. And stories with no substance or factual base, just speculation or ā€œaccording to sourcesā€ā€¦

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This is an interesting point.
Itā€™s now way easier to leak things or get access to people than it used to be (sharing information and finding journalists to hand that information to is much easier in the digital age). ā€œAccording to sourcesā€ reporting has always existed but certainly more prominent now.

Just because a source isnā€™t named doesnā€™t make it inaccurate.

I 100 percent agree with you around social media though. The line is so blurred now, itā€™s a major problem for media literacy.

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True. Can be the opposite too.

Or they use blanket statements like, ā€œthe public is outragedā€ or ā€œthere is speculation thatā€¦ā€
Again, no quoting of sources or referencing.

Yep - the faux outrage/speaking on behalf of everyone is ridiculous - especially in online news

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Last comment as I know weā€™re getting off track from 9 News, but hereā€™s 2 examples from the last 24 hours:

Iā€™m a fan. Iā€™m not outraged. Most arenā€™t.

Opinion in the comments is 50/50 at best.

Apples and oranges.

You canā€™t compare some clickbait headlines to a 6pm news product.

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Agree. But similar phrasing is used in news bulletins these days. Thatā€™s what I was highlighting, thatā€™s all.

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That saw Nine News win by 50k in the metro markets, becoming regular now.

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Wonder how 7 is going to react?
Something post-Olympics?

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With Mark Humphries it seems.

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Thatā€™s not going to help the 3pm, 4pm and 5pm slots that 9 now leads. Like I said previously they let 9 do this, unchallenged. Now they play catch up. Or is it ā€œThe Chaseā€?

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It should be remembered that Seven needed to revamp its late-afternoon schedule in 2015, with repeats of DOND and Million Dollar Minute failing to make any inroads against the then-leading Hot Seat on Nine.

This in turn saw Sevenā€™s east coast news bulletins regularly get beaten by Nine News, with a regular 100K deficit or thereabouts in Sydney and Melbourne (someone correct me if Iā€™m wrong). Once The Chase Australia entered Sevenā€™s schedule, its news became competitive again, but only thanks to Adelaide and Perth, as is still the case today.

Pretty sure until the last year or so though when Tipping Point UK began The Chase UK and Seven News at 4 used to win their afternoon timeslots.

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