According to Nine’s official ratings report released today:
The Nine Network wraps up the 2016 official ratings period as the No. 1 network with the highly sought after demographics of People 18-49 and Grocery Buyers with Children.
In the coveted demographic of People 25-54, the Nine Network has tied for first place with the Seven Network. And with People 16-39, less than one share point separated the Nine and Seven Networks.
The numbers used by Nine are ex Olympics (6th to 21st August inclusive) and 7 day consolidated.
Also according to Nine, “across the entire calendar year, the Nine Network is currently leading the year with People 25-54, 18-49 and Grocery Buyers with Children.” Additionally with the inclusion of morning and daytime viewing, “the Nine Network can lay claim to being the most watched network across the calendar year between 6.00am – midnight with People 25-54, 18-49, 16-39 and Grocery Buyers with Children”.
Michael Healy, Director of Television for the Nine Network, said: “With viewers demanding content when and where they want it, the notion of a 40-week television year is increasingly becoming less relevant. From the first day of this year until today, between 6am and midnight, I’m proud to say that the Nine Network is leading all key demographics. Furthermore, since the Olympics finished, Nine has completely dominated, leading all demographics in prime time as well.”
Once again, Rugby League dominated Nine’s highest rating programs of the year, including the and NRL Rugby League Grand Final.
The Block, celebrated an incredible twelfth series in 2016, while Nine’s local drama all performed strongly. The network launched two new successful drama series in 2016, in Doctor Doctor and Hyde & Seek; with favourite Love Child enjoying a popular third series.
“Australian audiences are currently enjoying a golden era of local drama,” said Mr Healy.
“But the way they are consuming it has changed rapidly in recent years. Overnight viewing figures are now just one segment of the overall viewing patterns of our audiences. Increasingly, time-shifted data and streaming figures on 9Now, coupled with audiences for our encore linear screenings, give a far more accurate reflection of just how many people are watching.”
Other highlights for the network were wins for the news service along the east coast markets.
60 Minutes notches up another year as the No. 1 weekly public affairs program with a 5 City average audience of 835,000, compared to Sunday Night, with an average audience of 771,000.
Across the five mainland capitals, the Today show enjoyed its best year in more than a decade, winning more ratings survey weeks than Sunrise. Today also wraps the year with a 5 City average daily audience of 316,000 to Sunrise’s 312,000 (excl Olympics).
At 7pm A Current Affair averaged 832,000 compared to Home and Away (813,000) The Project (596,000) and ABC News (771,000).
Nine also reported on its multchannel strategy results:
“While our primary channel, Nine, is targeted directly at People aged 25 to 54, 9GO! is very much skewed towards a younger audience. Programming on 9Gem is tailored towards viewers aged 55 plus and our newest channel, 9Life, is geared towards women aged between 18 and 54.”
Survey year 6.00pm – midnight results
9GO! FTA Share of People 0-39 8.8%
9Gem FTA Share of People 55+ 4.5%
9Life FTA Share of Women 18-54 3.9%
See Ratings Year 2016 to discuss these ratings numbers in the Media Spy forums.
Data © OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.