Nine Entertainment Co

Possibly cheaper than maintaining their own studio space?

1 Like

Agreed. None of the networks are keeping studio space in their new buildings except for news. Why pay to maintain staff for a general use studio that you won’t always use when you can go to places like Fox Studios or Docklands Studios and use their spaces as you need.

1 Like

Interesting that the ABC bucked that trend with the new studious in Melbourne.

The ABC also has multiple television studios (including large production facilities with space for studio audiences, etc.) at Ultimo?

Although it has to be said that those cases are probably different because the ABC likely produces far more content in-house than the commercial networks do.

That’s true about Ultimo, though it dates back a bit more than Southbank I think. I know a season of Rove Live was done out of Ripponlea, perhaps there’s commercial incentive for the ABC along with Docklands and Fox Studios.

1 Like

Which they may contract out to other networks or production companies if needed

1 Like

Seven built their own studios when they moved to Redfern (a little while ago now to be fair).

Their situation is a little different though with the corporate/production headquarters being separate to their news operation.

2 Likes

Seven has studios there in addition to the NEP studios?

1 Like

Yes, they have two studios each. My understanding (might be wrong here) is that Seven originally had all four but sold or sublet two to NEP a few years after they moved in.

1 Like

Except 10.

Is it strange that Nine are playing ads for 9Voyager? Saying if you spend $15,000 they’ll make your ad for free, plus giving the incentive of Qantas points for every dollar spent.

I understand they’re using the product that they’re selling (ad spots on tv) but it’s an extremely tiny market to be targeting on TV.
I suppose it’s not costing them much to do so.

2 Likes

They are forgoing revenue for a spot that could be sold to someone else, so it’s costing them money in that sense.

1 Like

10 do it with advertising for in10sify…

3 Likes

If you’re only mildly interested, you could make a 10ative booking perhaps?

5 Likes

Depends where the spots are. With the multi-channels the networks must have plenty of flexibility in fitting in free spots.

I’m sure I’ve seen them during Nine News in Sydney. That won’t be so cheap.

1 Like

Surely both Nine & Ten would be using space otherwise used to promote network promotional time (or at the very worst, unused advertising time) to highlight the virtues of booking advertising on the network?

Although it does surprise me that they’d be showing such spots in key timeslots like during Nine News Sydney. You’d think that since Nine has been #1 in the market for several years now, they’d already be attracting the most interest from companies who want to advertise on Sydney television.

you can never have too much pie.

9Go has returned to normal numbers of 93 and 99.

9Gem HD remains on 95

1 Like