# Nine Entertainment Co

**URL:** <https://forums.mediaspy.org/t/nine-entertainment-co/528>\
**Category:** Nine Network\
**Created:** [January 4, 2016, 5:50am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528 "2016-01-04T05:50:21Z")\
**Posts on this page:** 20\
**Page:** 72

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [January 15, 2025, 5:05am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1466 "2025-01-15T05:05:15Z")

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> [@TV.Cynic](#):
>
> Nine has appointed experienced industry executive **Amanda Laing** as Managing Director of the Streaming & Broadcast division, which brings together Stan, 9Now, Broadcast Television, and Radio.

It means Stan CEO Martin Kugeler has been made redundant. The press release did not mention anything about him or acknowledge his work at Stan.

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**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\
**Post date:** [January 15, 2025, 5:34am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1467 "2025-01-15T05:34:14Z")

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> Nine chief marketing officer Liana Dubois and Stan chief executive Martin Kugeler will depart as the company streamlines itself into three divisions: publishing, streaming, and broadcast and marketplaces.

> **[Amanda Laing joins Nine, Stan CEO departs in major strategic overhaul](https://www.afr.com/companies/media-and-marketing/amanda-laing-joins-nine-stan-ceo-departs-in-major-strategic-overhaul-20250115-p5l4k2)**
>
> The company is simplifying its management and giving executives more responsibility for revenue growth. Several senior figures will depart as a result.

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**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\
**Post date:** [January 15, 2025, 5:54am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1468 "2025-01-15T05:54:06Z")

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Rearranging the deck chairs on the Titantic, I assume?

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**Author:** ![aarontvcentral](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aarontvcentral/32/414673_2.png) [@aarontvcentral](https://forums.mediaspy.org/u/aarontvcentral)\
**Post date:** [January 15, 2025, 6:46am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1469 "2025-01-15T06:46:36Z")

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> [@JohnsonTV](#):
>
> It means Stan CEO Martin Kugeler has been made redundant.

You are reporting that as fact. Has that occured?

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**Author:** ![OnAir](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/onair/32/88553_2.png) [@OnAir](https://forums.mediaspy.org/u/OnAir)\
**Post date:** [January 15, 2025, 6:49am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1470 "2025-01-15T06:49:07Z")

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So is AFR

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**Author:** ![aarontvcentral](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aarontvcentral/32/414673_2.png) [@aarontvcentral](https://forums.mediaspy.org/u/aarontvcentral)\
**Post date:** [January 15, 2025, 6:51am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1471 "2025-01-15T06:51:27Z")

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I was mentioning that because Michael Healy will remain Director Television and Malone in Radio.  
So even though they are saying they are simplifying things - these heads remain so it just adds another layer of management.

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**Author:** ![bacco007](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bacco007/32/99038_2.png) [@bacco007](https://forums.mediaspy.org/u/bacco007)\
**Post date:** [January 15, 2025, 6:51am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1472 "2025-01-15T06:51:56Z")

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SMH are running it too

> **[Stan boss exits amid Nine overhaul](https://www.smh.com.au/business/companies/stan-boss-exits-amid-nine-overhaul-20250115-p5l4jn.html)**
>
> Former Foxtel executive Amanda Laing will lead a converged streaming and broadcast division as part of a major corporate shake-up.

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**Author:** ![Nathan\_Kiamco](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nathan_kiamco/32/318256_2.png) [@Nathan\_Kiamco](https://forums.mediaspy.org/u/Nathan_Kiamco)\
**Post date:** [January 15, 2025, 7:02am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1473 "2025-01-15T07:02:52Z")

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How about Sydney News Director??

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [January 15, 2025, 7:11am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1474 "2025-01-15T07:11:17Z")

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This [Mumbrella article](https://mumbrella.com.au/nine-restructures-brings-in-amanda-laing-861688?utm_campaign=Breaking%3A%20Nine%20operating%20model%20reset&utm_content=Read%20more...%C2%A0&utm_term=&utm_medium=email&utm_source=Adestra) might help for those who don’t have access to the above pywalls.

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [January 15, 2025, 7:29am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1475 "2025-01-15T07:29:28Z")

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Sorry, should have said that I saw it first on Mumbrella.

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**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\
**Post date:** [January 15, 2025, 7:39am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1476 "2025-01-15T07:39:00Z")

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No need to apologise, it was confirmed in their own paper which I posted below your comment.

A quick google search would’ve shown the same in multiple places.

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**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\
**Post date:** [January 15, 2025, 7:44am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1477 "2025-01-15T07:44:41Z")

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> [@TV.Cynic](#):
>
> James Boyce

That’s not former NSW minister media/comms and prior that Ten Federal Political Reporter (including the infamous 2010 election) and before that Ten Sydney reporter is it? If so, didn’t even realise he’d returned to Ten. His Nine role is quite substantial, that’s usually an company exec role isn’t it, I’m guessing essentially replacing Victoria Buchan?

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**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\
**Post date:** [January 15, 2025, 9:36am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1478 "2025-01-15T09:36:33Z")

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Correct - but surprised you couldn’t confirm this for us Sully, given how much you know of his history?

Quick google search would’ve netted an answer 😉

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**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\
**Post date:** [January 15, 2025, 10:06am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1479 "2025-01-15T10:06:08Z")

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> [@killy06](#):
>
> , given how much you know of his history?

I was a 95% Channel Ten watcher at that time, particularly Ten News, no exaggeration and those here should know from my early years circa 2012 on MS. So I know of him, yes. And years ago I randomly just wondered what happened to him and Googled his LinkedIn and it said he was working in state politics comms.

He also covered the early Julian Assange developments for the network from their Parliament House bureau.

Boyce replaced Brad Hodson at the end of 2009, a long-time federal political reporter, who went back to 2004 and before that Perth (of Paul Kadak era). He went on to become a prominent producer, including Breakfast or Studio 10 or Wake Up, might even still be with Paramount AU? Was also very close with the late Chamaine Dragun.

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<div class="post-metadata">

**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [January 15, 2025, 10:51pm UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1480 "2025-01-15T22:51:59Z")

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> [@TV.Cynic](#):
>
> This [Mumbrella article](https://mumbrella.com.au/nine-restructures-brings-in-amanda-laing-861688) might help for those who don’t have access to the above pywalls.

According to the article, the company’s new streamlined leadership team will consist of:

Acting Chief Executive Officer: Matt Stanton  
Managing Director – Streaming & Broadcast: Amanda Laing  
Managing Director – Publishing: Tory Maguire  
Chief Digital Officer and Managing Director – Marketplaces: Alex Parsons  
Director – Regulatory, Public Affairs and Communications: James Boyce  
Acting Chief Financial Officer: Graeme Cassells  
Acting Chief Sales Officer: Matt James  
General Counsel & Company Secretary: Rachel Launders  
Chief People Officer: Vanessa Morley

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<div class="post-metadata">

**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [February 2, 2025, 10:40pm UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1481 "2025-02-02T22:40:22Z")

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### Renowned sales leader Julia Edwards appointed as Nine’s Director – Programmatic Sales

![Renowned sales leader Julia Edwards appointed as Nine's Director - Programmatic Sales](https://www.nineforbrands.com.au/wp-content/uploads/2025/02/Julia-Edwards-headshot-_-March-2025-778x438.png)

> **Nine today announces that Julia Edwards has been appointed as Director – Programmatic Sales, to spearhead Nine’s programmatic growth across Broadcast Video On Demand (BVOD), Audio and Publishing.**
> 
> RenMost recently Uber Advertising’s Head of Strategic Verticals and CPG, Edwards will oversee Nine’s programmatic team and drive the sales strategy, grow revenue and market share across 9Now and Nine’s suite of digital assets in the publishing and audio divisions.
> 
> She will report into Nick Young, Nine’s Commercial Director – Digital.
> 
> Edwards has extensive experience in programmatic advertising, having previously worked as Yahoo’s Commercial Director and Sales Director (NSW); Head of Partnerships – Foxtel & Global Partners at Multi Channel Network; as well as stints at Seven and Everguide.
> 
> > **Nick Young, Nine’s Commercial Director – Digital,** said: “I am thrilled to welcome Julia to Nine. With her depth of experience across the media industry and expertise in the programmatic space, she will be pivotal in driving our business forward across 9Now, Publishing and Audio.”
> 
> > **Julia Edwards** said: “I’m thrilled to be a part of Nine’s growth, helping connect programmatic advertisers with premium inventory across Nine’s video, audio, and publishing assets. Together, we will be focused on driving transparency, collaboration, and effectiveness in the dynamic world of total media.”
> 
> She will begin her new role on February 10.

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<div class="post-metadata">

**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\
**Post date:** [February 10, 2025, 6:57am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1482 "2025-02-10T06:57:15Z")

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Capital Brief reporting that talks for Gordon to offload his NNSW tv license to Paramount have progressed, which would give him more influence at Nine converting his indirect stake effectively owning about 25% of the business and make him the dominant shareholder.

> Media billionaire **Bruce Gordon** is closing in on a deal that would allow him to strengthen his grip over **Nine Entertainment** as investors and executives jockey to influence the company’s future.

> The sale of the licence, if finalised, would pave the way for Gordon to convert equity swaps in **Nine** held with **Macquarie Group** into shares, which in turn would significantly increase his voting power in the company and potentially strengthen his case for an additional board seat.

> **[Bruce Gordon eyes Nine control as TV licence talks advance](https://www.capitalbrief.com/article/bruce-gordon-eyes-nine-control-as-tv-licence-talks-advance-b1ce0a5e-cea8-4e6f-a686-203cda5311a2/preview/)**
>
> The sale of an obscure regional TV licence could have significant implications for Australia's largest local media company - and the entire industry.

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<div class="post-metadata">

**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\
**Post date:** [February 10, 2025, 7:04am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1483 "2025-02-10T07:04:47Z")

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Heh heh - “obscure”. 🤣

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<div class="post-metadata">

**Author:** ![Aurora](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aurora/32/249208_2.png) [@Aurora](https://forums.mediaspy.org/u/Aurora)\
**Post date:** [February 10, 2025, 7:29am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1484 "2025-02-10T07:29:19Z")

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It is the largest regional market in the country lol.

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<div class="post-metadata">

**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\
**Post date:** [February 10, 2025, 7:33am UTC](https://forums.mediaspy.org/t/nine-entertainment-co/528/1485 "2025-02-10T07:33:10Z")

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> [@Aurora](#):
>
> It is the largest regional market in the country lol.

To the journalist, if it’s beyond the eastern suburbs of Sydney, they don’t give a shit. Heck, the western suburbs may as well be destroyed by a nuclear weapon and looks like a scene from Threads.

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