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All this promotion for Spongebob, and no one will still tune into Nickelodeon for the movie or the tv marathon… like they don’t know this channel exists…
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Because I’m yet to actually see an on air ad for spongebob or the marathon outside movie promotion on 10, comedy and drama
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Celebrity interview junkets send the vision that way (with branded 2-ways and other elements). I guess the question is whether ABC should be airing it.
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oh they know lol
they just want to get people into Paramount+ instead of flicking over to Nick or hell maybe the other Ten multichannels
(then why did they rebrand 10 Shake into Nickelodeon in the first place? 
)
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Certainly is the question, ABC usually opt out of sponsorship/commercial material.
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School’s Back In Session: Ultimate Classroom Launches Into Its Second Season.
Premieres Saturday, 14 February At 6pm On Nickelodeon.
Ultimate Classroom returns for its second year of STEM-tacular science with hosts Eddie Woo and Steph Bendixson as 18 of Australia’s brightest students tackle brain-twisting, high-energy challenges guided by Australian Defence Force (ADF) personnel.
This season sees students cracking codes, flying drones and launching rockets. Through teamwork, mesmerising problem-solving skills and passion for STEM, our teams excel at the seemingly impossible, delivering smiles, gasps and ‘aha’ moments along the way.
Making history as the first brand-funded show nominated for a Logie Award for Most Outstanding Children’s Program, Ultimate Classroom is the creation of Paramount Brand Studio in partnership with Defence.
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “Ultimate Classroom demonstrates the power of long-form branded content and its growing demand - which is why advertisers like Defence are returning for a second series.
“These remarkable students left us inspired as they conquered each challenge, while our ADF personnel made STEM engaging and exciting. We can’t wait to build on the fan base from season one.”
Lisa McMillan, Managing Director, Australian Government, UM said: “Season two is a testament to the strength of long-term creative partnerships. Together, Defence Force Recruitment, Paramount Brand Studio and UM have built a campaign that engages young audiences through entertainment with purpose.
“Ultimate Classroom continues to demonstrate that creating emotional connections through highly engaging content can deliver both cultural impact and powerful marketing outcomes. UM is proud to champion Ultimate Classroom’s second season which strikes the right balance of laughter and learning while showcasing the ADF’s impressive personnel and tools in order to connect with Australians and spark curiosity about the people and roles that make up the ADF.”
Ultimate Classroom 's success reflects close collaboration between Paramount Brand Studio, Defence, UM, Mediabrands Content Studio, and hosts Eddie and Steph.
Ultimate Classroom Season Two.
Premieres Saturday, 14 February At 6pm On Nickelodeon.
Watch + Stream Encores On 10, 10 Comedy And Paramount+.
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What a “great” timeslot of Saturdays at 6pm… Surely shows for school children would be airing after school. Rather than at dinner time on a Saturday night… with ZERO promotion too.
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It’s 10,
Their way of promoting
“Watch + Stream Encores On 10, 10 Comedy And Paramount+.”
Why not have it at 9am/10am on weekdays.
Compete with ABC Education on Channel 23 or even 4.30pm Mondays and have Spongebob as a lead in.
10 being 10 once more
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What about the promotion it’s getting here on Media Spy? 
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Gimme an oztam box, ill blow the ratings wide open
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I am shocked. 10 just aired an ad for Ultimate Classroom during I’m A Celebrity (at approx 8.40pm aedt).
Saw the same promo last night during I’m a Celebrity.
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Encore on main channel Saturday 21 Feb 2.30pm
There you go. I missed the promo for last night. I’ll eat my words now. lol. Well done for having some ads for the show.
And glad that there will be an encore of it on the main channel - even if it is on the follow Saturday during the day.
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Alright, which one of you is from 10 here 
Every time we’ve criticised something about their ads (not advertising shows outside primetime - they made a lingo/finish line and news ad) and now we complained about Ultimate Classroom getting a dumping ground timeslot only for a main channel promo and screening
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Ads seem on fairly high rotation, just saw one aired during Plus too.
But seem to recall them doing similar back in 2022 too.
Quite like the 10 produced Nickelodeon ads, shame they couldn’t end it with “6pm Saturday on Nickelodeon and the 10 app.”