New Zealand Radio

I wonder if the loop starts to ramp up after midnight and the 4am hour? It does create suspense I suppose?

@Michael_Eccles Different kinds of music are playing on the former “Magic Talk REX Radio” channel via rova.

First TVC:

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Final 10 minutes of live programming of Magic Talk at before switching to the Magic Music feed at 1pm.

Magic Talk ceased at 6pm switching to the Today FM feed with a heartbeat effect sound leading to the official launch tomorrow at 5am. Courtesy of @anon36025973 for the recording.

It kinda looks like a flying dildo lol

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:laughing: :laughing: :laughing:

“This is powerful” isn’t a great line either

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:rofl::rofl::rofl::rofl::rofl::rofl:

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Firstly, think we’ve got an early nomination for post of the year!

Secondly, the promo nztv linked to is shockingly awful. It doesn’t do anything to highlight what people can expect from Today FM nor provide a hook/unique selling point for why people should tune in.

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Magic Talk has now changed over to Today FM branding on Rova

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Terrible TVC. Explains nothing about the station whatsoever. We got more from the initial launch promo months ago.

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It’s currently playing The Edge 40 but apparently the hosts are filling in for Jono, Ben and Sharyn so it’s just cycling through some very old snippets from other radio stations

Agreed, or as far as something effective, you couldn’t get better than something like the Paul Henry endorsement / promo that played across the radio stations the other day

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The beat has continued

@Aotea Jono and Ben left MediaWorks sometime ago and can be heard on The Hits Breakfast. Sharyn is still on The Edge - “Sharyn & Jayden” from 3-7pm every weekday.

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Here are all of Paul Henry’s messages throughout the prelaunch loop.

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Another TVC version; featuring Duncan Garner

95.3FM Christchurch now switched over to the Today FM heartbeat. Not sure what time, Mai was still on air after 6pm.

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Mark Bunting will also be on Today FM I see. Great to hear him back on radio.

Magic’s new logo has been updated via Rova app

Thanks for confirming that. I’ll update my timelines later (and hopefully finish Wellington too).