Back to ONE we go?
Isn’t it a bit too late? 10 used the name before the merger. Wouldn’t Fairfax needed to have extended the boundaries of the trademark?
From a few posts back:
Ten Boss is now 10 Bold
Logo still doesn’t suit, but love the clapback tagline “it’s better to be bold than bossy”.
Surprised that press release is so openly vocal though.
I was too. Quite bold really to say it as it was!
did they lose the court case baout the logo that was brought against them by the australian (?) i think
Australian Financial Review now owned by Nine. I guess they realised that Nine had a good case and they were likely to lose, so have given up to avoid expensive court costs.
Except Nine/Fairfax intend on proceeding to court apparently.
I hope they loose.
If they see that Ten has made the change, they might drop the case. May be they want a court ruling to prevent anyone else trying it on.
Even if Nine lose the case, Ten won’t be going back to the 10 BOSS name.
Despite Ten’s change, Nine could be still looking to recoup its legal costs
Not concerned about the boss brand to be honest I just think it’s an overly petty case.
10Go! and 10GEM would have been perfe… oh.