Paramount Australia & New Zealand

I would say CBS are now looking at possible changes in senior management. I could see the axe coming by Easter.

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If that happens, I’ll eat my hat while wearing Homer’s Mr X bag over my head.

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People in the suburbs have always watched some complete crap, nothing new.

Going by what I’ve read here, I would’ve thought The Bachelor/ette franchise was just as much (perhaps even moreso with headline participants such as Sophie Monk, Nick “Honey Badger” Cummins and Georgia Love) about people trying to build their media profiles as MAFS is.

Also, I agree with those who are saying there really needs to be a major shake-up in senior programming management positions at Ten because whoever’s there currently seems to be woefully ineffective at effectively scheduling content (aside from a few key franchises) that’s actually competitive against Seven & Nine.

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A post was split to a new topic: The Masked Singer

What a complete waste of time, and another windfall for the legal profession

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What the hell…

Network 10 and Braze partner up

Network 10 is upping the ante with customer communication announcing a partnership with global customer engagement platform, Braze.

The partnership allows 10 to engage with its audience through more creative, innovative and targeted digital marketing channels across email, web and mobile. This includes messaging through push notifications and more targeted email newsletter communication, at scale.

Network 10’s general manager, digital Liz Baldwin said: “We’re continuing to invest in growing our audiences across our digital brands 10 Play, 10 All Access and 10 Daily. To do this, delivering a top-notch user experience is essential. Through our partnership with Braze, we’re able to create deeper relationships with our audiences so they can have an optimised and personalised experience across our ecosystem.

“We can now easily capture a person’s interest or intent and activate this user across our platforms with content that is relevant to them. It’s exciting for us, for our members and for our advertisers who we can easily collaborate with to target specific audiences for their campaigns in ways and at times these audiences want to be communicated with.”

Other Braze clients include KFC, Canva, Fox Networks, Telstra and more.

Braze’s senior vice-president of global alliances Matt McRoberts said: “We’re excited to welcome Network 10 to the existing network of brands recognising the value of digital customer engagement in the Australia region.”

Ms Baldwin continued: “We’ve continually said that we are accelerating our data solutions. Our partnership with Braze is another step forward in delivering this strategy.”

Network 10’s partnership with Braze follows partnerships with other leading data technology providers including Tealium and Lotame.

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Nunez needs to step in and take more control, and we are yet to see any fruit from the “testing ground”

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I’m quite convinced Trial By Kyle is going to save the network.

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The fact that MAFS could top ratings, wouldn’t surprise me if by any virtue, Trial By Kyle will succeed in some metric.

CBS needs to have their successful programmers teach 10’s programmers a lesson in what to produce, when to produce and air it and include a variety of new programs rather than the same old.

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I think Kyle is quite convinced that his new show will save the network :sweat_smile:

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An interesting read here.

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10 and 10 Bold have been a success but 10 Peach is a flop.

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Network 10 re-signs Telaria

Network 10 has signalled a bigger focus on video advertising by announcing an expanded partnership with video advertising management platform Telaria. The partnership will see Telaria continue to represent 10 as its full service supply-side video programmatic partner.

Network 10’s director of 10 Interactive Christian Williams said: “We’re producing amazing video content on 10 Daily and 10 Play as premium, brand-safe and 100% viewable environments. It’s fantastic that we’re able to better monetise these assets with Telaria.

“The partnership gives us an additional touchpoint in market. While our sales team remain focused on selling our multi-platform 10 assets, Telaria will ensure our premium video inventory is more visible and more easily accessible to advertisers.”

As part of the partnership, 10 also receives access to Telaria’s Video Management Platform (VMP) which provides real-time reporting and deeper insights across all video formats and screens, driving better data-driven business decisions.

Christian continued: “It’s important that our viewers have a high quality ad experience when they engage with our content and that our advertisers have full transparency with their video spend. Telaria’s VMP enables this experience across all our video assets.”

Telaria’s senior vice president of APAC Juliette Stead said: “We are delighted to renew our partnership with 10. Smart investments in technology, people and a rich content portfolio put them in a strong position for success. As advertiser and audience demand for BVOD (broadcast video on demand) grows, our collaborative efforts with 10 will ensure a rich and rewarding experience for viewers and brands alike."

10’s partnership with Telaria continues 10’s focus on boosting its digital and data capabilities since moving its sales function back in-house. The partnership follows previously announced partnerships with Tealium, Lotame and Braze.

From The Australian, as shown in this mornings Mediaweek.

TX Australia sale a challenge for 10, as network reports profit

The forced loss of Network Ten’s stake in the commercial free-to-air broadcaster’s services business TX Australia remains in play, even as the third-placed television station roars back into profit, reports The Australian’s Andrew White.

Five months after a court blocked a cheeky attempt by the Nine and Seven networks to buy Ten’s one-third stake for $1 dollar was blocked by the Supreme Court of NSW, a formal valuation for a deal is still being worked out.

But it’s believed both Seven and Nine are intent on enforcing their rights to buy the stake, subject to a final valuation being reached.

The loss of the stake would add new costs to Ten because it would then have to start paying the company for those services.

In financial accounts for 2018 that were lodged with the Australian Securities and Investments Commission last week, Ten said the stake could be sold to the other two 33.3% shareholders or another party.
The accounts show that Ten returned to profit last year after its 2017 bankruptcy drenched the company in red ink.

Net profit was $72.65m, against a $351.57m loss in 2017, when the company was placed in administration and subsequently bought by the CBS Network of the US.

Revenue edged nearly $9m higher to $668.99m.

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10 beefs up digital sales

Network 10 is continuing to grow its digital sales capability with two key appointments:

  • Josh Slighting has been appointed head of digital audience responsible for managing 10’s data and analytics team, working closely with the Digital and Sales teams. He will report to Network 10’s general manager of data, insights and analytics Gareth Tomlin.

  • Ashton De Santis has been appointed head of video ad product and technology, responsible for the advancement of 10 Interactive’s ad platform executions and integrations, as well as its video and display ad products. He will report to CBS Interactive’s vice president of video monetisation and operations Jarred Wilichinsky, working closely with the 10 Interactive and CBS Interactive teams.

Network 10’s chief sales officer Rod Prosser said: “With the Network 10 sales team now firmly in-house, we’re continuing to build specialist capabilities to make sure we can offer clients the best, most effective and creative multi-platform campaign solutions to reach our valuable under 50s audience.

“The additions of Josh and Ashton continue our strategy to build a world-class digital and data capability here at 10, one that brings all functions across the company together – from sales to product, content to technology. Josh is an expert in data and technology and Ashton brings with him fantastic global digital platform experience. We have some really good momentum in the market and it’s to be welcoming them to the team as we continue the momentum.”

Josh Slighting

Josh Slighting has spent the last 10 years in various consulting roles, specialising in data and technology in marketing and advertising. He has worked for companies such as Acxiom, Publicis and as an independent consultant.

Josh said: “With the level of investment in digital and data underway at 10, it’s a fantastic time to be joining the team. The pace of innovation across the media industry has really elevated the value and role of data and technology. I’m excited to help develop this further at 10, joining a very passionate and ambitious team.”

Ashton De Santis

Ashton will return to 10 from Oath/Verizon Media where he has spent the last two years, most recently as head of publisher services, ANZ. He joined Oath from AOL where he led programmatic video and TV. Prior to AOL, Mr De Santis spent five years at 10 in sales system support responsible for campaign management and effectiveness.

Ashton said: “I spent an amazing five years at the start of my career with 10 and I’m really excited to be returning in this new role. Digital ad products continue to innovate and evolve at a rapid pace and 10 wants its digital sales capability to be industry-leading in this area. It’s a great opportunity to be part of this exciting change.”

Seven and Nine have given notice of their intention to buy Ten’s 33.33% share in TX Australia for $11 million each, the SMH is reporting, after PWC ascribed a value for the company. There is no word yet whether Ten will stay with TX Australia for transmission services or take their business to Broadcast Australia.