Network 10 Upfronts 2019

Network 10’s Had A Refresh

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So you heard the news? Network 10 has had a bit of work done. But unlike the Botox we got that one time after a few too many cocktails, this is a makeover that’s got us looking fresher than ever.

For the first time in almost three decades, Network 10 has a whole new look.

And it’s not just a quick logo change, we’ve undergone some changes across the entire network.

Here’s everything you need to know about the new-look 10.

Say hello to the bigger, brighter Network 10

Introducing the channel formerly known as ELEVEN, we’d love you to meet 10 Peach , the channel that’s there for you after a long day at work, a short day in bed or whenever you need that dose of light and laughter.

Alongside 10 Peach is our new look for ONE, now known as 10 Boss, the headquarters of attitude, packed to the brim with bold, self-confident characters. Serving you that “Olivia Benson” realness.

10 Boss is the home to all the strong character-led content like Judge Judy , Law & Order: SVU , NCIS , MacGyver as well as the Formula One, A-League and MotoGP.

Meanwhile 10 Peach will be the destination for the likes of Neighbours , This is Us , Supernatural , Charmed and The Flash to name a few.

Oh, but that’s not all.

“We have changed things up and not only do we have sparkling new looks and brands for 10, 10 Boss and 10 Peach in 2019,” Network 10’s chief executive officer Paul Anderson said, “with the imminent launch of 10 All Access and other big initiatives, the time is right to connect the whole family of Network 10 platforms and channels.”

“Our aim here is simple: make our brands more distinctive, give them stronger cut-through in a hyper-competitive media sector, ensure greater consistency across our family of brands, strengthen our already deep engagement with audiences, and underline our entertainment credentials,” Anderson said.

“If you cut out the jargon, what this means is that TV’s wild child has its voice back.”

But WAIT, there’s more !

Along with the streaming service, 10 All Access , backed by CBS, we’ll also be launching a new podcast business with 10 Speaks !

Of course, you’ll still be able to catch up on all your faves like Playing for Keeps and The Bachelorette Australia on 10 play .

Hell, even us here at 10 daily have had a slight touch-up – check out our slick new logo – and not only that but our News family, TEN Eyewitness News First at Five will save you a ton of time with their new name: 10 News First .

Sandra Sully told 10 daily just how excited she is for the fresh new revamp.

“Obviously I’ve been at Ten for a long time,” she said at 10 Upfronts.

"We’ve always been a little bit cheeky, a little bit irreverent. The news has always been serious but with that cheeky upswing.

Sully added that 2018 is exactly the right time for the big re-brand.

"We’ve got cool new owners and we need to own who we are and what we’re about. I think it’s time to walk our walk and talk our talk – loudly and proudly.

“It’s a really exciting time for us and I’m proud to be a part of it,” she told Ten daily.

For now here’s where you can find us…

On Facebook:

10 News First

10 News First Sydney

10 News First Melbourne

10 News First Queensland

10 News First Adelaide

10 News First Perth

10 daily

On Twitter:

@10NewsFirst

@10NewsFirstSyd

@10NewsFirstMelb

@10NewsFirstAdl

@10NewsFirstQLD

@10NewsFirstPER

@10Daily

On Instagram:

@10daily

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Network 10 and CBS today announced 10 All Access, Network 10 and CBS’ direct-to-consumer streaming and video-on-demand subscription service, will launch in Australia this December.

10 All Access will offer more than 7,000 commercial-free episodes across platforms at launch. This will include the debut of three exciting CBS All Access original series in Australia – Tell Me A Story , One Dollar and Strange Angel – as well as the first season of CBS All Access’ The Good Fight .

Network 10’s Chief Content Officer Beverley McGarvey said: “How brilliant is it to be launching 10 All Access with three incredible CBS All Access original series in One Dollar , Strange Angel and Tell Me A Story ? They are three exciting series that have recently launched in the US. Outside of the originals, 10 All Access will be the place where people can enjoy the best binge-worthy entertainment from CBS and 10.”

At launch, 10 All Access will also be giving Australian fans access to new CBS prime time series months before they air on Network 10, including highly anticipated new series Happy Together as well as new seasons of current hits like MacGyver .

In addition, 10 All Access’ library will include current shows, past seasons and classic TV hits from Network 10 and CBS such as CBS hits like The Good Wife, NCIS, Frasier, Cheers and Survivor , as well as Australian favourites like Neighbours, The Bachelor Australia, The Bachelorette Australia, The Living Room and I’m A Celebrity…Get Me Out Of Here! .

10 All Access will join 10’s existing viewing ecosystem alongside linear broadcast channels 10, 10 Boss and 10 Peach, live streaming and catch-up player 10 Play, and news and entertainment site 10 Daily.

Network 10’s Chief Executive Officer Paul Anderson said: “It’s great to be working with CBS to give All Access a fresh Aussie twist! 10 All Access fits perfectly into the 10 family and will play a huge part in our future. We want Australians to be able to discover our premium content wherever and however they are looking for entertainment and 10 All Access is an important part of that strategy.”

“The upcoming launch of 10 All Access marks another great milestone for CBS’ digital growth and expansion internationally,” said Marc DeBevoise, President and Chief Operating Officer, CBS Interactive. “From CBS All Access in the US and Canada to 10 All Access in Australia, we are dedicated to bringing our renowned programming directly to audiences however and whenever they want to watch.”

"The launch of All Access here is a unique opportunity to expand the 10 brand in the market and create more connections with Australian audiences," said Armando Nuñez, President and Chief Executive Officer for the CBS Global Distribution Group and Chief Content Licensing Officer for the CBS Corporation.

“It’s also a synergistic business strategy between CBS and 10 that expands the international footprint of All Access and complements 10’s existing digital platforms and the linear broadcast network."

The full content library, launch date and pricing of 10 All Access will be announced soon.

About the 10 All Access originals:

Tell Me A Story

Tell Me A Story takes the world’s most beloved fairy tales and reimagines them as a dark and twisted psychological thriller. Set in modern-day New York City, the first season of this serialised drama interweaves “The Three Little Pigs,” “Little Red Riding Hood” and “Hansel and Gretel” into an epic and subversive tale of love, loss, greed, revenge and murder.

The cast of Tell Me A Story includes Kim Cattrall, James Wolk, Billy Magnussen, Dania Ramirez, Danielle Campbell, Dorian Missick, Michael Raymond-James, Davi Santos, Sam Jaeger, and Zabryna Guevara, with Paul Wesley.

From Aaron Kaplan’s Kapital Entertainment, Tell Me A Story is written and executive produced by Kevin Williamson alongside Aaron Kaplan, Dana Honor and Liz Friedlander, who directs and executive produces the first two episodes.

https://www.youtube.com/watch?v=1QfmUHRFf0o&feature=youtu.be

One Dollar

One Dollar is a mystery thriller set in a small rust belt town in post-recession America, where a one-dollar bill changing hands connects a group of characters involved in a shocking multiple murder. The path of the one-dollar bill and point of view in each episode paints a picture of a modern American town with deep class and cultural divides that spill into the open as the town’s secrets get revealed.

The cast of One Dollar includes John Carroll Lynch, Nathaniel Martello-White, Christopher Denham, Philip Ettinger, Kirrilee Berger, Gracie Lawrence, Joshua Bitton, Nikẹ Uche Kadri and Hamilton Clancy. Greg Germann, Sturgill Simpson, Aleksa Palladino, Jeff Perry and Leslie Odom Jr. round out the cast with recurring roles.

One Dollar is produced by CBS Television Studios in association with Anonymous Content. Craig Zobel ( Compliance, The Leftovers ), Matt DeRoss, Alexandre Dauman, Graham Gordy and Jason Mosberg serve as executive producers, with Zobel directing all 10 episodes.

https://www.youtube.com/watch?v=ISRijy2xSoQ&feature=youtu.be

Strange Angel

Strange Angel is a drama series created by Mark Heyman ( Black Swan, The Wrestler ). Based on George Pendle’s book of the same name, Strange Angel explores the dramatic intersection between genius and madness, science and science fiction.

The story follows the life of Jack Parsons, a mysterious and brilliant man in 1930s Los Angeles, who by day helps birth the entirely unknown discipline of American rocketry, and by night is a performer of sex magick rituals and a disciple to occultist Aleister Crowley.

Strange Angel is produced by CBS Television Studios in association with Scott Free Productions. Mark Heyman, David DiGilio, Ridley Scott, and David W. Zucker will serve as executive producers; Clayton Krueger will be co-executive producer, and David Lowery ( A Ghost Story, Pete’s Dragon ) will direct and executive produce.

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Four of Network 10’s Pilot Week shows will be making their way onto screens as full series in 2019. The four shows will be Taboo, Kinne Tonight, Trial By Kyle and Bring Back Saturday Night.

Network 10 Chief Content Officer Beverley McGarvey said: “We had a great time bringing new programming ideas to our audiences and were very happy with the overall response through live audience numbers, 10 Play and social media.

“We listened to feedback and combined this with range of other measures from timeslot to demographic performance before deciding which programs we would commission to a full series.

Taboo, Kinne Tonight, Trial By Kyle and Bring Back Saturday Night will air on 10 in 2019 as full series, representing a serious investment in unique and local production. These shows complement our fantastic slate of programming for 2019 and cement 10’s role as the innovator, and sometimes wild child, of Australian commercial TV.”

In an Australian television first, Network 10 brought the unique and innovative concept of Pilot Week to Australian television audiences in August this year. Pilot Week premiered eight original and provocative pilots of domestically-produced television

programs, across a number of different genres, broadcast in prime time across one week.

Ms McGarvey continued: “With Pilot Week, we opened up the later evening and Saturday night timeslots to new programming formats and were able to gauge how audiences engage with these formats at these times.

“Some of our hit shows like Have You Been Paying Attention? and Gogglebox prove that audiences are happy to continue watching premium, engaging content later in the evening. The new Pilot Week series will help us deliver consistent programming audiences across prime time, throughout the week.”

Pilot Week will be returning in 2019, with 10 now open for ideas.

About the shows:

Taboo.

Taboo is a record-breaker in its home country of Belgium and although this one has a simple premise, it hits home harder than you might expect. Each week, a different comedian spends five days and nights with members of a disadvantaged group in society and uses the experience to perform a stand-up routine about them. Did we mention the subjects are sitting in the front row? This outstanding show is produced by Lune Media.

Kinne Tonight.

Modern life can be a real buzz kill, so why don’t we ditch it for a while and laugh along with Troy Kinne’s fast-paced Kinne Tonight produced by Big Yellow Taxi Productions.

The things in life that have contributed to a tiring week become laughing fodder for our viewers in this fresh comedy that leaves no one safe, including – perhaps most importantly – the viewers themselves.

Trial By Kyle.

Ever wondered what Judge Judy would be like if she was a controversial male shock jock who lives in Australia? Neither have we. Fortunately Screentime Australia produced Trial By Kyle anyway and we’re very glad we found out.

The toughest cases, biggest celebrities and genuine disputes can only be settled by one man, Kyle Sandilands. When you add The Bachelor Australia star and criminal lawyer Anna Heinrich into the equation, ready and willing to forensically analyse whatever evidence may come her way, the case is closed on this sure-fire hit.

Bring Back Saturday Night.

Originally we’d planned to write a blurb about Rove McManus’ new generation-bending live TV conquest, but after it set social media ablaze, we thought we might just let Twitter do the talking:

#Roveau is my hero. #PilotWeek” – Sam Dastyari

“You actually got me to turn off Netflix. That’s impressive!” – Ryan Betson

“There’s no way that’s not getting picked up for a full series” – Mark Humphries

“Great job” – Todd Sampson

“Bring it back for sure” – Sarah Harris

The reviews are in and Australia is behind Rove and his quest to reunite the country’s greatest acts, bands and TV stars in a fresh spin on the Saturday night variety hour of old, produced by Roving Enterprises.

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Say hello to a bigger, brighter Network 10.

In 2019, 10 will be home to 13 new Australian shows, countless new shows from overseas, three of the biggest sporting events in Australia and some of the biggest Australian shows that get people talking.

Cooking, dancing, dating, surviving, renovating, laughing, crying, learning, racing – Network 10 will deliver first-run, locally-produced content across 50 weeks of the year from mid-January right through to Christmas.

Network 10 Chief Content Officer, Beverley McGarvey, said: “We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.

“This year we successfully launched a number of new brands with excellent growth potential, including Bachelor In Paradise and Ambulance Australia , and we saw great growth with shows like Have You Been Paying Attention? , The Bachelor Australia and Australian Survivor recording their biggest audiences to date.

“We’ve had record-breaking catch-up numbers on 10 Play, with all of our major shows recording their highest video views ever. We also launched 10 Daily to a brilliant start. It is growing every month, with over 1.04 million visits in September alone,” she said.

“Next year we will strengthen our position as leaders in escapist entertainment AND we’ll have differentiated flagship content targeting people under 50s, 50 weeks a year, starting right now across all our platforms.

“We will also have more brilliant catch-up and bespoke long-form content for 10 Play and will continue to grow 10 Daily with a range of brilliant pieces and video content from our marquee talent and the brilliant 10 Daily team,” she said.

“And we’re getting into the fast-growing and commercially-maturing podcast business with 10 Speaks, which will include great 10 content plus bespoke, original content. More detail about 10 Speaks will surface next year.”

The new Network 10 year kicks off in mid-January with a supercharged season of I’m A Celebrity…Get Me Out Of Here! , as Julia Morris and Chris Brown step back into the jungle to taunt and terrify a whole new collection of celebrities.

Supercharged? Indeed. Next year will bring a new Saturday night I’m A Celebrity show, live streaming on 10 All Access, more bespoke content for 10 Play, a massive marketing blitz – and much more.

There will be no rest for Chris and Julia: as soon as the King or Queen of The Jungle is crowned, the good doctor and his muse will be whisked home to present Chris & Julia’s Sunday Night Takeaway on, yes, Sunday nights.

Based on the smash hit UK format, Chris & Julia’s Sunday Night Takeaway has it all: entertainment, heart, surprises, celebrities, mountains of prizes. It’s “family entertainment” that will actually grab the whole family and keep them glued to their couches.

The top of the year will also see Dancing With The Stars twirl its way onto 10. Fronted by Amanda Keller and Grant Denyer, 10’s version of this global TV powerhouse will mix celebrities, sequins and stardust to create a show that will be fresh and engaging, while staying true to everything people loved about Dancing With The Stars .

Also waiting in the wings for the start of 2019 is Changing Rooms , hosted by Natalie Bassingthwaighte. The show that started the television renovation revolution and got Australians hooked on room makeovers and reveals is getting the 10 makeover, with more room reveals, big characters and a lot of inspiration.

Australia’s favourite bachelors and bachelorettes will be brought together on a tropical island for the second season of Bachelor In Paradise . It was one of the noisiest and most successful new TV shows of 2018 and the next instalment will deliver more drama, more romance and more tropical locations.

The first part of next year will also bring a strong line-up of proven local hits, including new seasons of Gogglebox (which will have two runs in 2019), Dave Hughes’ Hughesy, We Have A Problem and Rove McManus’ Show Me The Movie! .

Amanda, Chris, Barry Du Bois and Miguel Maestre will be back on the couch in April for another season of The Living Room , the heroes of Bondi Beach are back for more Bondi Rescue and there will be a second season of our heart-racing new hit Ambulance Australia .

After a decade on air, The Project continues to break news, make news and entertain and inform Australians in its own unique way – six nights a week. This year, 10 will roll out the biggest marketing campaign it has ever put behind a single program to spread the word about The Project .

As part of our new look, TEN Eyewitness News First At Five is being reborn as 10 News First, embracing the proud heritage of First at Five, while promising to deliver news and information first, when and where people want it. Studio 10 also has a new look and will continue to brighten mornings every weekday.

When winter starts to roll in, it’s time for MasterChef Australia . The show that made “plating up” part of the vernacular returns for its 11th season and it’s going to be delicious.

Gary Mehigan, George Calombaris and Matt Preston will be back at the helm, joined by three new mentors (and MasterChef Australia alumni) Poh Ling Yeow, Billie McKay and Matt Sinclair. And the kitchen will be crammed with a dazzling array of international and local cooking stars, including the incomparable Nigella Lawson.

Soon after MasterChef Australia bubbles back on to screens, audiences will say hello to the new seasons of Have You Been Paying Attention? and Todd Sampson’s BodyHack .

Around the same time, four of the shows that were tested during Pilot Week this year will resurface as full series: Kinne Tonight , Taboo , Trial By Kyle and Bring Back Saturday Night with Rove McManus.

The line-up for the second half of 2019 includes the return of Australian Survivor Champions Vs Contenders and The Bachelor Australia , both of which delivered their biggest numbers ever across all screens this year.

Right now, the line-up on 10 includes The Bachelorette Australia , Playing For Keeps , Game Of Games with Grant Denyer and Julia Morris’ Blind Date . Very soon Pete Helliar and Lisa McCune’s warm and funny show How To Stay Married and the compelling doco series The Secret Life Of 4 Year Olds will join the schedule.

Drama is part of 10’s DNA. Next year the network will add three new local dramas: Five Bedrooms , the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; My Life Is Murder with the iconic Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter investigator; and The Secrets She Keeps , a dark tale of two women from very different walks of life who have one thing in common – explosive secrets that could destroy their lives.

And not forgetting comedy, Mr Black , a comedy series written by Adam Zwar and starring Stephen Curry and Nadine Garner, will also premiere on the network.

Next year sees the return of overseas favourites including NCIS , Bull , The Graham Norton Show and Jamie Oliver’s new series. They will be joined by two of the most talked about shows of the new TV season in the US, Murphy Brown with Candice Bergen and The Conners with John Goodman, Laurie Metcalf and Sara Gilbert.

Also coming to 10 from across the seas is The Gilded Age , the hotly-anticipated new show from Downton Abbey creator Julian Fellowes. Set in the boom years of 1880s New York City, The Gilded Age promises all the heart, style, wit and drama that made Downton Abbey a global smash.

10 All Access will launch in December and will offer more than 7,000 commercial-free episodes at launch. This will include the debut of three exciting CBS All Access original series in Australia – Tell Me A Story , One Dollar and Strange Angel – as well as the first season of CBS All Access’ The Good Fight .

Set in modern day New York City, Tell Me A Story takes much-loved fairy tales and twists them into a dark psychological thriller. Season one weaves The Three Little Pigs , Little Red Riding Hood and Hansel And Gretel into a story of murder, greed, love and revenge. Strange? Yes. Compelling view? Absolutely.

At launch, 10 All Access will also be giving Australian fans access to new CBS primetime series months before they air on Network 10, including the highly-anticipated new series Happy Together as well as new seasons of current hits like MacGyver .

In addition, 10 All Access’ library will include current shows, past seasons and classic TV hits from Network 10 and CBS such as CBS hits The Good Wife, NCIS, Frasier, Cheers and Survivor , as well as Australian favourites like Neighbours, The Bachelor Australia, The Bachelorette Australia, The Living Room and I’m A Celebrity…Get Me Out Of Here!.

Sport is a big part of 10 line-up for 2019, with three of the races that transfix the nation on 10: the Melbourne Cup Carnival , Supercheap Auto Bathurst 1000 and the Formula 1 2019 Australian Grand Prix .

Network 10’s landmark agreement with the Victoria Racing Club will change forever how the Melbourne Cup Carnival is seen by Australians.

All the thrills and excitement of the Melbourne Cup Carnival story will live on Network 10 across the entire year and will be showcased in new ways across various platforms, including those of 10’s parent company CBS.

The agreement comprises a suite of Melbourne Cup Carnival media rights, including free to air TV, internet, social media, mobile, OTT (Over-The-Top) and HbbTV (Hybrid Broadcast Broadband TV). The thrills and excitement of the Carnival will live on Network 10 across the entire year and will be showcased in new ways across our various platforms, including CBS platforms.

And let’s not forget the other great sport on Network 10 in 2019, including Rugby , A-League and the MotoGP World Championship .

Network 10 In 2019

What’s New?

Bring Back Saturday Night*
Celebrity Name Game*
Chris & Julia’s Sunday Night Takeaway*
Dancing With The Stars*
Changing Rooms*
Five Bedrooms*
Kinne Tonight*
Melbourne Cup Carnival*
Mr Black*
My Life Is Murder*
Murphy Brown
One Dollar
Strange Angel
Taboo*
Tell Me A Story
The Conners
The Gilded Age
The Secrets She Keeps*
Trial By Kyle*

Returning Favourites:

Ambulance Australia*
Australian Survivor*
Bachelor In Paradise*
Bondi Rescue*
Bull
Formula 1 2019 Australian Grand Prix*
Gogglebox*
Have You Been Paying Attention?*
Hughesy, We Have A Problem*
I’m A Celebrity…Get Me Out Of Here!*
Jamie Oliver
MasterChef Australia*
MotoGP World Championship*
NCIS
Neighbours*
Pointless*
Rugby*
Show Me The Movie!*
Supercars*
The A-League*
The Bachelor Australia*
The Bachelorette Australia*
The Graham Norton Show
The Living Room*
The Project*
Todd Sampson’s BodyHack*

…. And a lot more…

*Homegrown

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Network 10 dials up its swagger

Network Ten has retired its TEN logo and channel name and will now be known as Network 10 across all assets with a new logo, colour scheme, and tone of voice.

Network Ten has retired its TEN logo and channel name and will now be known as Network 10 across all assets with a new logo, colour scheme, and tone of voice.

ONE has also been rebranded to become 10 Boss, targeting women and men over 40 with programming driven by bold, confident characters, while ELEVEN has become 10 Peach targeting 16-to-39-year-olds looking for feel-good, escapist entertainment.

Programming on 10 Boss and 10 Peach will include:

10 Boss

  • Madam Secretary
  • Judge Judy
  • Law & Order: SVU
  • NCIS
  • NCIS: Los Angeles
  • CSI: Miami
  • CSI: NY
  • MacGyver
  • Walker, Texas Ranger
  • Formula 1
  • A-League MotoGP

10 Peach

  • Neighbours
  • This is Us
  • Posh Shop Frock
  • Stage Mums
  • Sex And The City
  • Charmed
  • The Loop
  • Supernatural
  • The Flash
  • Will & Grace
  • Two And A Half Men
  • 100% Hotter

TEN Eyewitness News First At Five will become 10 News First, embracing the proud heritage of First at Five, while promising to deliver news and information first, when and where people want it. tenplay will become 10 Play and ten daily will become 10 Daily. Network 10’s “coming soon” subscription video ondemand service will be 10 All Access.

Network 10 chief executive Paul Anderson said: “We have changed things up and not only do we have sparkling new looks and brands for 10, 10 Boss, and 10 Peach in 2019, with the imminent launch of 10 All Access and other big initiatives the time is right to connect the whole family of Network 10 platforms and channels.

“We are the adventurous alternative, the network that has always taken risks and tried new things – always with a sense of fun and with content that really engages with our under-50s audience.

“Our aim here is simple: make our brands more distinctive, give them stronger cut-through in a hyper-competitive media sector, ensure greater consistency across our family of brands, strengthen our already deep engagement with audiences, and underline our entertainment credentials. If you cut out the jargon, what this means is that TV’s wild child has its voice back,” he said.

The new look and branding for 10, 10 Peach, 10 Boss and the rest of the family were driven by Network 10’s in-house design team and the branding design agency Principals, which worked with 10 to deliver the network-wide rebrand. Following extensive research in conjunction with the 10 insights team, external industry interviews and 10’s staff, the new positioning for the brand and its sub-brands was born.

Principals’ Executive Creative Director, Simon Wright, said: "So much of this brand refresh project was about helping 10 find its mojo again.

“Network 10 has a proud history of being bold and refreshingly different. This new identity captures this spirit while looking to 10’s future as an entertainment network that specialises in escapism.

“We worked closely with the brilliant in-house team to celebrate escapist entertainment. Across design, naming and writing, we’ve created a stronger, more unified brand expression to get 10 back to what it’s always done best – being as fun as the programs it shows.”

The refreshed family of brands was revealed at the 10 Upfronts this evening with the work activating this distinctive voice across the multiple platforms of the network.

Then Now
Network TEN Network 10
TEN 10
TEN HD 10 HD
ELEVEN 10 Peach
ONE 10 Boss
tenplay 10 Play
ten daily 10 Daily
TEN Eyewitness News First At Five 10 News First
TEN Sport 10 Sport

Please discuss Network 10 Upronts 2019 in the Network Ten 2019 topic

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