NBN coverup on Nine News
Weather graphics are unchanged
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Why is Nine Newcastle adding an NBN nightly at six promo bug on a 9 News bulletin, when itâs an O&O station?
Not to mention the original bug has a clock and weather flipper so at least serves some purpose - this is just a promo for their 6pm news
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Branding has never been one of NBNs strengths.
Their 6pm bulletin is total chaos when it comes to branding ⌠eg. for an intro to a network story, the presenter will say âNBN News can revealâ, and in the report there is a âFirst on NBN Newsâ cover up, but the reporter will be holding a Nine branded microphone and will say âNine News understandsâŚâ and then there is a pre-recorded sign off such as âMark Burrows, NBN Newsâ
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Weird to see Michael there too from NBN
Because O&O or not, their news operation is still branded as NBN!
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Right but 9 News Now is not their news operation.
So they shouldnât be promoting their 6pm news during an afternoon news program? 
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If promotion of 6pm news is the goal
There are much effective ways of doing that that cover up bugs
Coverup bugs are the way stations promote programs these days and NBN is no exception to any other station.
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What other stations are covering up network news bugs with promo for their 6pm news?
Either way theyâre doing it. In program bugs/coverups is what the rage is for promotion. It must work because every network is doing it. What are more effective ways of promoting âNBN Newsâ at 6pm then?
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Promos promoting that nights stories
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I have to agree with @KICK-IT on this one.
Covering up the network logo that is used 24/7 on all other programming seems stupid to me.
Adding the âEvery Night at Sixâ seems weird to me too.
Itâs like theyâre saying, youâre watching NBN News, but youâre also not because itâs on at 6pm.
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Doesnât the fact that the general station branding in Northern NSW is basically Channel Nine for everything except news say something about how stupid this whole âNBN News on Nineâ thing is?
Yes, I know thereâll probably be some people in Newcastle whoâll be saddened at the demise of the NBN News brand but just as long as itâs still produced in Newcastle with local presenters and local content, I think people there will still watch regardless of what branding they use.
NBNâs 55th birthday is coming up in a few weekends from now, that is quite possibly the best opportunity theyâll get this year to pull the trigger on any Nine News branding for Northern NSW but unfortunately I doubt itâll be used.
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I spent 15 years growing up in NNSW (not Newcastle) and NBN is just another Prime7 or Ten. Outside Newcastle the brand does not mean a lot.
For all intents and purposes it is Channel 9 now and has been 6 months and no one has said peep. Clearly they are keeping the NBN News brand for now, but itâs a bit odd - I see the reasoning. I do agree in a transition period - but I think theyâll be saving it for when then move to new studios and go HD and new set
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Really? I couldnât think of a worse date - remind everyone of the heritage of the station and how long it has been part of their lives, and then tell them that youâre throwing it all (or what remains of it) out the window. It would be like the ultimate âfuck youâ to the whole region.
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I agree, but they should definitely do it before they reach their 60th anniversary.
When is NBN due to move into their new premises?
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April apparently
Thatâs poor form. They should be running their own complete with local information about the bushfire and emergency info