Donât make it worse for 9 News Perth.
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But they make more money because the market is bigger so there is more advertising dollars to throw around.
I doubt Nine would invest into 2 local bulletins for both Adelaide and Perth if it wasnât viable to do so.
If something rates well, it doesnât mean it is a profitable program.
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Agree, and I donât think NBN News is particularly cheap to make compared to ADL or PER when you consider they have 6 (?) offices around Northern NSW gathering various local news, so staffing, rent, vehicles in each location etc cost money, whereas itâs much easier to pool that in ADL or PER.
I think itâs very viable to do so - just trying to highlight the performance of NBN News compared to other things Nine do. Itâs such a strange take to think theyâd want to start piping in Sydney news, or downgrading it to 5:30.
Itâs one of their best performing products, youâd just not do something like that to it.
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But as has been pointed out above, if itâs too expensive to make even though it rates well, they will find ways to cut costs, and if moving it to 5.30 does that for them, itâs not out of question. Having said that, it doesnât seem likely right now.
Better how?
So the highest rating version of local news at 6 on any Nine station in the country halves its ratings at 530?
And they also have their viewership 6-7pm with an out of market news service?
And give SEVEN the open flor to launch local news in Newcastle.
Yea. Great idea 
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How do you know Nine books more revenue for Adelaide and Perth 6pm news over Newcastle/NNSW 6pm news?
Have you seen the revenue numbers?
The Newcastle/NNSW news rates higher and gets more viewers than both Adelaide and Perth
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I donât know for certain but its an educated guess that Perth and Adelaide news have a higher operating budget than Newcastle/NNSW
Most of the cost comes from head count / salary and hours of content produced.
Having a weatherman present NBN News is one of the biggest jokes on TV. Back in the day when Garry Wilkinson had to fill in as a Seven News presenter years ago, it was a bit of a surprise, but almost everyone that knows Gary Youngberry, knows he is a weather presenter. Natasha Beyersdorf does an ok job presenting the news, and to me the stupidest thing NBN/Nine could have done was to get rid of Paul Lobb.
I honestly think that NBN/Nine News at 5:30pm will be NECâs next move for the northern NSW news service. And maybe we wonât see as many errors from the amateurs. Iâm thinking that these recent slip ups might not have been an accident. It actually gets people talking about the Sydney based National Nine News service
Iâve seen what it costs to advertise in some NNSW markets at 6pm - itâs not particularly expensive (for a single slot) given the good audience numbers. Newcastle would be more, but I canât imagine any of the NNSW markets are more expensive than Adelaide or Perth.
One of the things about moving regional news earlier that doesnât get discussed is that it actually makes it harder to get content to air on the same day the story is gathered, especially when reporters have to travel away from the stationâs regional facilities.
At the moment, both NBN and 7 Regional are providing limited news coverage to some parts of their news areas because of distance and staffing, this kind of move has real potential to kill off a lot of news coverage.
Its not uncommon to see news items that occurred 1 or 2 days ago to be on the news, this has been going on for years, and not just on NBN either.
Iâve often seen NBN News cover something that happened on the Saturday on the Monday night bulletin, as an example.
I honestly believe if they were to make changes to the NBN model, they would go to a region wide bulletin before they looked at moving or shortening. As Radiohead mentioned earlier, most of the time, there wouldnât be enough content to fill a half hour bulletin of local content, as has been brought up many a time in the WIN News thread. As it is, there seems to be a fair few stories that air in multiple areas, particularly in the north.
This seems to be bordering on conspiracy theory territory. I can guarantee that many viewers would see it for what it is: a stuff up.
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I do tend to agree that promoting the weatherman to main newsreader lacks authority. I could never imagine Garry Youngberry taking over from Andrew Lofthouse in Brisbane for example.
Re Paul Lobb, whilst he has some credibility in being a reporter for years, his presenting style lacked authority, he looked a bit too cheerful when reading the news a lot of the time.
Iâve never really liked Natasha as a presenter - I would prefer to see Jane Goldsmith and Tyson Cottrill as the main presenting duo on weeknights with Adam Murray on sport now that Kate Haberfield has left (Iâve never liked Mitchell Hughes as a sports presenter either).
Not sure what point youâre trying to make here.
Based on what? They wouldnât have invested in a new studio and technology if they didnât see a future for NBN News.
Hasnât been used as a brand for 15 years.
True, although itâs becoming increasingly prevalent in some markets (not to mention that âlocalâ news is being filled by not-so-local news). Itâs also having an impact on what the news is covering as the âcost to coverâ (not necessarily in dollar terms) is being favoured against whatâs being covered.
It doesnât necessarily mean that news will always be at 6pm forever though.
IF NBN News ever does move to 5.30, I think it will look something like this
Live - one bulletin for Newcastle, Central Coast and Upper Hunter
Pre-recorded - one bulletin covering Taree to the Gold Coast and inland.
It could well be that they simply record all the report intros and insert items and re-order them so that separate pre-recorded bulletins can easily be made with little extra effort.
Content sharing would still probably exist across all bulletins.
From what I know ad rates are largely set as cost per 1000 viewers reached. Some of the local submarkets are 250,000 viewers or less. The Sydney market is 5 million plus - so youâre looking at a multiple of 20x or 20x less.
In addition I believe advertisers pay a premium for âmetroâ audience over âregionalâ so that cost per 1000 is probably 30% lower.
Thatâs a legacy issue.
I mean itâs prob not unique to Australia
Iâm sure it costs more to reach 1000 viewers in NYC than 1000 viewers in Arkansas.
Exactly no media insiders or anylists have said such a thing. Nor is there any rumors in Newcastle, NBn or Nine execs
The idea exists purely in your head. It would be commercial suicide
NBN News gets a higher % share of the market than any Nine news metro broadcast. It also has more viewers than Perth and Adelaide news
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Never say never. It appears safe for now, but in a couple of years, who knows.
More viewers does not necessarily mean itâs more profitable.
Is 9 news Sydney profitable?
Is 7 news Brisbane profitable?
9 news Perth?
7 news toowoomba?
We donât know.
Iâve had a few people tell me 9 news and 7 news as divisions actually lose money - but are essential to keeping stations as a whole operating