The Australian’s headline seems accurate. The reach number is generally a last resort for the PR people. Counting how many tune in for one minute of viewing across a broadcast day doesn’t have a lot of correlation to average audience and is of no interest to advertisers.
The day time audience was down 15% on the main channel with late night down 42%. The daytime audience on 9Gem was down 42% with night down 5%.
So last night’s EPG correction thing didn’t eventuate with OzTam then? As the Kyrgios match did over 600k metro.
Because Nine have just done the same tonight, EPG changed to “Late Night” and “8:16pm”.
now EPG has changed to “Night” and “8:33pm”, so must be some unrelated internal Nine thing going on here?
I agree. Just pleased to have any tennis, let alone a Grand Slam running Could’ve been Wimbledon 2020! So in that sense, the optimum coronavirus-normal result for TA and Nine (they get a tournament and advertisers).
Don’t think anyone would’ve predicted ‘record ratings’ this year. Unless of course the unbelievable happens and we finally (!?) see an Australian in a Final, let alone win. We can only hope, eh.
The “night” session of the tennis doesn’t and shouldn’t equate exactly to the period of one match. It should include all aspects of the night including activities just before and after the match that are not included in the match only number.
Nine can’t change how many people watched their coverage so the media reporting was accurate. The main difference between the ratings for The Night Session and the numbers for one match is that to get the total watching the match Nine will add in viewers on 9Go in Brisbane and 9Gem in Perth while the Night session rating is the main channel only.
Seven seems to have done this for a few years now - but why do they have one number for the Half-Time Show, but only one average number for the game itself (either side of half-time combined)? They don’t do this for the Cricket: eg Big Bash League has Session 1, Innings Break and Session 2. The Superbowl should have coded First Half; Half Time Show; Second Half
Seven increased its winning margin in network shares to 5% in consolidated, which could be crucial if the network is to snatch the week from Nine.
The season premiere of Hughesy We Have a Problem confirmed as 261,000.