# Metro Radio Ratings - Survey 4, 2023 **URL:** \ **Category:** Metro Radio Ratings\ **Created:** [July 10, 2023, 11:30pm UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470 "2023-07-10T23:30:18Z")\ **Posts on this page:** 7\ **Page:** 3
**Author:** ![HUFF](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/h/9fc29f/32.png) [@HUFF](https://forums.mediaspy.org/u/HUFF)\ **Post date:** [July 12, 2023, 3:08am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/41 "2023-07-12T03:08:26Z")
> [@Brianc68](#): > > I’ll never understand this. Do advertisers think people over 50 don’t spend money? I’ve never had more disposable income or net worth in my life! Copied from a US radio board where this same argument happens frequently: _The issue with older consumers is that their preferred products and services become deeply seated as they age and it takes so many “impressions” for an ad to create sales that there is no profit left for the client._ eg. KOAI/Phoenix is usually in the top 5 in that market among persons overall with its oldies format, but typically fails to finish in the top 20 in the key 25-54 demographic, and ranks similarly in revenue in the market. ---
**Author:** ![observa](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/observa/32/216228_2.png) [@observa](https://forums.mediaspy.org/u/observa)\ **Post date:** [July 12, 2023, 3:43am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/42 "2023-07-12T03:43:58Z")
> [@Brianc68](#): > > I’ll never understand this. Do advertisers think people over 50 don’t spend money? I’ve never had more disposable income or net worth in my life! I think there’s a perception, rightly or wrongly, that after a certain age buyers have developed brand loyalty so they’re harder to shift to a new product, essentially less need to advertise to them - unless it’s a product/service they need as a newish user. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [July 12, 2023, 4:17am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/43 "2023-07-12T04:17:47Z")
> [@observa](#): > > it’s a product/service they need as a newish user. like funeral directors… talkback radio would go broke without them. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [July 14, 2023, 5:36am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/44 "2023-07-14T05:36:16Z")
20 posts were merged into an existing topic: [KIIS Network](https://forums.mediaspy.org/t/kiis-network/68/3271) ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 15, 2023, 11:39pm UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/45 "2023-07-15T23:39:17Z")
According to The Sunday Telegraph’s Phil Rothfield, While 2GB continued to dominate in the latest survey of Sydney rugby league radio ratings, Triple M was within 0.5 of 2GB on Sunday afternoons (6.4 to 6.9). SEN was a complete disaster, registering an asterisk on Saturdays. ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [July 29, 2023, 5:46am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/46 "2023-07-29T05:46:51Z")
> [@Rob\_Melb\_AU](#): > > Regardless, the overall trend is not healthy. Some quick graphs: Excellent effort on the graphs @Rob_Melb_AU , thank you. ---
**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\ **Post date:** [July 29, 2023, 5:50am UTC](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470/47 "2023-07-29T05:50:25Z")
> [@Brianc68](#): > > Do Exactly, over 55’s mostly never better off than now. Spot on again @Brianc68 [Previous page](https://forums.mediaspy.org/t/metro-radio-ratings-survey-4-2023/22470.md?page=2)