There is a difference between EON and MSR. EON was digital only(and was target to a sydney audience in my opinion and MSR has digital but has got AM Coverage. Better for the advertisrs for MSR. So You can not compare EON(or even the racing networks) ratings to MSR. You can’t even compare rating of MSR last year to now because it is not peak listening season for Sports fans. It there are worse rating in the Spring Ratings survey well change is maybe on the cards.
EON was set up from People whom have no or very little radio knowledge( Yes wheatley been in the music industry but has not been in the radio game since EON FM started in Melbourne in the 80’s which is now Triple M)
If MSR was a Melbourne based radio station like SEN is, Yes you have a point. However I think MSR is clever on putting on Rugby League with Melbourne Storm games in Melbourne and putting the Contiunious call team this year while puting all the 3aw AFL stuff into Sydney and Brisbane. Good Move.
There needs to be an alternative to the primary sports in the different market and MSR are proving it this season.