And it could be argued SEN is more about being most things to most people in Melbourne and the only way you’d get a similar output at MSR would be cut off the Melbourne station so you centre MSR on NRL (which would be awesome, even for a Melbourne Storm fan tuning in by streaming or app). In other words MSR lack the programming “scope” that is the discipline of SEN programming.
But there’s also another programming fundamental that Talking Lifestyle also lacked as well as MSR and that’s what I call “managing the 15 minute interval”. All work has its compliance requirements. In commercial radio, that seems to be a key requirement. What that means is ensuring your listener remains engaged (to develop time spent listening) and develop a trust in what they can expect to tune into at any given time (to develop relationship and listening habit).
Could be, for example. Talking Lifestyle outside of breakfast should have played four songs per hour. I found David Prior’s overnight show on TL to be a template for how they should have managed the station all day outside of breakfast. Instead thy ran it like a community radio grid (the gardening hour, the stain-removal half hour and the a whole hour on finance and money markets and freakin’ property values…geeez)
Now as MSR a they’ll provide some goof recaps of NRL then 10 minutes in they’ll suddenly say" now turning our attention to the AFL" or “amazing what happened in the hockey overnight” when they could have been discussing something that ought to attract feedback from listeners.