Because he is literally paid to do it.
KIIS is a media sponsor of the AO?
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Yep. Community radio, you say and play what you like, within the guidelines of course. Commercial radio, youâre paid to say and play what youâre told, regardless of whether or not you like it.
Yep, the mistakes and fuckups continue in 2025.
Clearly they donât have anyone left in Melbourne to provide advice to the Sydney marketing team.
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KYLE & JACKIE O - DO IT BIGGER.
Bragging about their salaries again. 
I think listeners might prefer:
Kyle & Jackie O - Do It Better.
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K&Jâs Melbourne tagline is bad IMO. But I actually donât mind their âbiggerâ Sydney campaign.
Itâs true. KIIS106.5 and K&J do it bigger in Sydney. And itâs a shame Nova96.9 and 2DayFM just donât try as hard when it comes to on-ground exposure and rolling âbigâ radio tactics. KIIS seem to be the only network coming up with fresh and creative station promos these days (speaking about the Sydney market only).
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Thatâs one of the differences between Melbourne and Sydney. And Iâm speaking in broad terms, but club membership in Melbourne means buying your season ticket, wearing your team colors and joining thousands of others barracking in the hope of winning the flag. In Sydney itâs paying five bucks, playing the pokies and going in the meat raffle.
Exclusivity is a two-edged sword though. For every person who listens to the breakfast show and feels like they belong and are part of the club, thereâs another person who feels alienated by all the in-jokes and cliquishness.
How did Scott appear on Kyle and Jackie O this morning? Did they come back early?
Had a quick listen to the segment on the website, and it sounds like Intern Pete is filling in for them.
I guess since it was uploaded to their shows section on the iHeart website, and that there is already a transcript, someone at the Daily Mail didnât bother to listen to the segment.
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Iâd say thatâs ARN Programming stating it is still technically The Kyle & Jackie O Show, regardless of who is hosting. Similar to how Today and Sunrise run on holiday/summer fill-ins.
A little misleading, but Iâd assume itâs all for PR & branding.
Half reminds me of the campaign they used in 2015 to launch the stationâŚ
This was also used in conjunction with the tagline âMelbourne Nowâ.
Canât say they are very Melbourne Now in 2025 thoughâŚ
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That was what you could see it as the beginning of a transition to it being a 100% Sydney radio station repeater in the Victorian capital.
They are certainly Sydney Now in the year 2025âŚ
If you love Sydney content (and a Sydney vibe for that matter) in Melbourne, KIIS is your station. But if you love local content made locally in Melbourne, KIIS is NOT your station.
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A shame because when KIIS101.1 launched they had more programming come from Melbourne than 106.5 had coming from Sydney.
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Thatâs Australian media in a nutshell. If itâs not a Sydney station networked elsewhere, itâll be a Melbourne station networked elsewhere.
Itâs like everywhere else is a wasteland.
The best looking artwork yet for Mix102.3. Great to see ARN still giving Brisbane & Adelaide their own styles (for now).
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arguably best looking artwork at ARN at the moment, compared to the other metros
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And thatâs the number 1 problem that KIIS wonât admit.
The station does not resonate with Melbourne at all.
K&J are a Sydney brand. Their audience (over the past 20 year) has grown up with them being based there. They are Sydney.
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I flicked to KIIS briefly this morning and they were playing Kyle & Jackie O best bits with a live announcer in between as well. So I assume it must have been the same last week and theyâve taken a call from Tweedie.